MxMIndia

Category: ADVERTISING

  • Tiger Balm has provided its creative mandates to Quadrant Communications.

    Quadrant appliesTiger Balm, bags creative biz

    By Shubhangi Mehta

    The creative mandates for Tiger Balm have been won by Quadrant Communications, industry sources close to the development have confirmed the news to MxM India.

    The account size is estimated to be Rs 10 crore. This is the first time that Tiger Balm has appointed an agency to handle their creative mandates.

    Tiger Balm competes with the likes of Zandu Balm and Amrutanjan. Jagdish Saxena, chairman, Elder Group introduced the balm over 20 years ago. It initially imported the product from Singapore. Later on, Elder manufactured Tiger Balm Red and White at their Ponta Sahib factory in Himachal Pradesh.

    It may be noted that in July this year,BSE-listed Elder Healthcare, which was the exclusive marketer of Tiger Balm in India, parted ways with its long-term partner, Singapore-based Haw Par Healthcare .

    Quadrant Communications Ltd is a full-service advertising agency, providing clients with 360-degree marketing communications solutions.

  • If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

    Debrief: Unbelievably silly of Volkswagen

    By Anil Thakraney

     

    So, the madness that Volkswagen is notorious for in the print medium (remember speaking newspapers and pages with holes?) has spilled onto the television medium. Except, while the print madness at least got the brand to be discussed, the TV ad is so stupid, you can only scoff and wonder what the hell the Volkswagen guys are up to.

     

     

    The commercial I watched deals with some ‘unbelievable’ offers on their two brands, Vento and Polo. It features a cross dresser at the car showroom, and he/she keeps harassing the salesman about the offers. And the latter, quite exasperated, berates the customer for repeatedly asking the same questions. This weird exchange goes on. The idea is this: Because the offers are so incredible, you won’t believe them and shall keep confirming them at the showroom.

     

    Completely ridiculous advertising. While I am all for mad, it has to be fun mad and not juvenile mad, if you know what I mean. Not only does this ad repel you, it also tells you Volkswagen thinks their consumers are morons and that the company salesmen have the right to treat them poorly. Let me also add this: If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

     

    Rating: (On a scale of 1 to 5):  A BIG ZERO. The joke’s on Volkswagen. 

  • The always greedy BCCI is determined to kill the goose that lays the golden eggs. And I think marketers must crack the whip and ensure this does not happen.

    Hard Knocks: BCCI needs a third umpire

    By Anil Thakraney

     

    The first day’s play at Calcutta in the current India/West Indies series produced a real shocker. Near-empty stands at the Eden Gardens. Who would have imagined such a day would come in that cricket-crazy city? And this, despite a player like Sachin Tendulkar being in the house, and perched on the verge of a historic milestone of his 100th 100. Now, I realize cricket in India has become a television sport and that’s where all the money comes from. Still, it must be said there is no fun watching a match on TV with no cheering, booing, placards-carrying crowds in the backdrop. That’s the essential part of sports excitement. Already, the TRPs of test match cricket have taken a beaten in recent times, and with no crowds in the stadia, I am afraid more and more fans will give even television viewing a miss. And that would be an alarming situation for advertisers.

    There are many reasons why test cricket is dying a slow death in this nation. The obvious one is the BCCI’s greed, which has resulted in excessive cricket tournaments, leading to crowd fatigue. Then there’s the issue of New India’s impatience with a five-day game. These problems I would leave for the cricket pundits to tackle. However, I must say sponsors and advertisers must come together and set out a few guidelines for the BCCI if they don’t wish that the game, which is always a good marketing vehicle, dies out. Because today it’s test cricket, tomorrow it could be the one-day game. And if the BCCI chaps don’t listen, sponsorships should be cancelled.

    One thing the BCCI must be compelled to do is to ensure that the various cricket associations sell stadia tickets for a low price. Perhaps Rs 20 a ticket. And all minors and school kids should be allowed in for free. Also, facilities in the stadia should be improved so that going for a cricket match is a joy and not a pain in the you-know-where, which it currently is. The very very, very cash-rich BCCI can easily re-imburse the associations for their losses/expenses. This will make sure the stands are reasonably packed at any point of time. And we don’t have a situation where Sachin scores a ton and there’s no-one around to cheer him.

    Bottom line: The always greedy BCCI is determined to kill the goose that lays the golden eggs. And I think marketers must crack the whip and ensure this does not happen. It’s no longer enough being passive spectators in the game. It’s time to play the role of a strict referee.

     

    ***

     

    PS: Waiting for a cutting-edge column from Ms Shobhaa De on the Kingfisher mess. Mallya is the lady’s BFF, so let’s see if she gets after him like she does with all else. Will she risk missing out on a yacht invite? Take a guess!

  • Amod Dani has been elevated from Creative Director to Associate Executive Creative Director, Leo Burnett India.

    Amod Dani is ECD, Leo Burnett

    By Shubhangi Mehta

     

    Leo Burnett India has promoted Amod Dani to Associate Executive Creative Director, Leo Burnett India. He will be based out of Delhi henceforth and will be directly reporting into K V ‘Pops’ Sridhar.

    Samir Gangahar, Executive Director, Leo Burnett, said, “Amod is one of the best talents of our country as well as a well awarded creative person. We are very excited to have him in the Delhi team and expect him to continue with the great work.”

    Mr Dani said, “The move is challenging, yet very humbling. It’s an absolute honour to be a part of Leo Burnett Delhi. Working with great people such as Nitish, Sam and Sai is truly exciting. Delhi is one of the fastest growing offices in the entire Burnett family. I hope to concentrate my efforts towards the upsurge and do justice to their faith in me”.

    Mr Dani has been in the industry for close to seven years. After completing his post-graduation from MICA, he joined Lowe, Doha as an intern. He then moved to Lowe, Mumbai, where he worked with Priti Nair for a year.

    He joined Leo Burnett in 2006, where he has worked on brands such as McDonald’s, Tata Capital and Reliance Mobile. The brands he handled at Lowe include Surf, Idea, Wheel and Liril.

  • Without a proper and systematic research analytics strategy, brands, irrespective of size, will find the going tough, writes V Balasubramanium

    The Anchor: 7 reasons to never ignore research analytics. Ever

    By V Balasubramanium

     

    The word “dynamism” has left a strong impression in the mind as we, like other consumers, have also embraced “dynamism”.  We experience the pace of this accelerating dynamism on a continuous basis. Dynamism in consumer behaviour as a result of a plethora of factors leads to the dynamism in the market. Given this increased pace, any brand – whether small or big, weak or healthy – needs to monitor its performance not only on a day-to-day basis but practically minute by minute. This monitoring and thus implementing quick course correction as required by changing consumer tastes is the biggest catalyst for any brand’s sustenance and growth. Research analytics come into play at this juncture. Without a proper and systematic research analytics strategy, brands, irrespective of size, will find the going tough. Thus the reasons for not ignoring research analytics are mainly connected with the word “dynamism”.

    #1 Consumer needs are evolving. Thanks to the increased exposure of the consumer to the globe through media, or through increased affluence, the attitudinal shift is the main driver to this ever-changing need. The resultant effect is tuning the mind for more brand messages, increased trial, and reduced loyalty.

    #2 The market is getting filled with more and more brands with varied offerings along with evolving needs. This crowding will lead to a greater effort by brands to gain increased consumer connect. Too many brands thus try to get consumer mindspace through various mechanisms.

    #3 Increasing knowledge of brands for the consumer. Consumers in this dynamic society try to get more knowledge of brands and switch decisions without any lag. This leads to expansion of the consideration set basket and reduction of loyalty.

    #4 Media is proliferating. Increased choice of connect points leads to more information being provided to the consumer, thus expanding the consumer’s knowledge base and aspiration levels. This results in increased brand trials.

    #5 Innovative distribution strategies of brands lead to more consumer brand interactions that influence changing brand choices.

    #6 Given all these complexities in markets and consumer behaviour patterns, marketers are increasingly looking for not only marketing RoI estimation but management of effective marketing RoI, the resultant benefit thus in monitoring the bang for the buck behind brands.

    #7 Static is an old word now. All brands are passing through this dynamic phase. To constantly gear to new challenges and create a proactive strategy for the win, brands need to look into present and past trends. Without proper ongoing marketing research analytics, brands of any size will find it difficult to face a new challenge.

     

    V Balasubramanium is the Director at RainMan Consulting.

  • Lodestar UM was the sole Indian winner at the inaugural Festival of Media Asia 2011 held in Singapore this week

    Lodestar UM shines @ inaugural FOMA

     

    By A Correspondent

     

    The Festival of Media Asia 2011, the first Asian iteration of the acclaimed festival of media creativity and innovation, witnessed the conglomeration of over 600 attendees, over 40 speakers, and more than 50 of the world’s biggest brands. Held at the Marina Bay Sands Expo and Conference Centre, Singapore from November 13-15, 2011, the Festival sparked conversations and provided insights into the media and marketing industry as a whole and the scenario in the Asian region, which is expected to overtake Western Europe as the second-largest advertising market in 2012.

    The Festival culminated in a gala dinner where the inaugural Festival of Media Asia Awards were given out, recognizing the most original and creative campaigns from the region. The awards were given across three top categories and 12 open categories. The Awards drew an overwhelming response – 410 entries from 16 countries, which were cut down to a shortlist of 81 from which the winners of the open categories were selected.

    The top awards at the event were bagged by Ikon Communications, UM and Coca-Cola for Agency of the Year, Network of the Year, and Advertiser of the Year, respectively. From India, it was Lodestar Universal that bagged the only award in the category of Best Entertainment Platform.

    Reacting on the win bagged by his agency, Shashi Sinha, CEO, Lodestar Universal Media said that it was a befitting reply to the spectacular work that the agency had been churning out on a consistent basis. “Being the only agency from India to bag an award is quite an achievement. That is because more often than not, Indian agencies don’t put up a good show where international awards are concerned. So it’s a big recognition for us and I would like to credit the team that worked on producing such an incredible piece of work.”

    The rigorous selection process for the Awards was completed under the guidance of Rahul Welde, Chairman of the Jury, The Festival of Media Asia 2011 and Vice President – Media (Asia, Africa, Middle East, Turkey & Russia), Unilever. On the entries at the awards, Welde said, “There were a number of outstanding cases which just stood out as sure wins, and there were some close calls in a number of categories which stimulated very engaging discussions. The jury was unanimous that the submissions for the inaugural Festival of Media Asia Awards were excellent. It’s great to see this calibre of creativity, execution and effectiveness in our region, and kudos to the brands and agencies who are have turned out some splendid work – quite a few risking and trying something new.”

    Focused on media and marketing in Asia, the session on Day 1 began with a short welcome address from Charlie Crowe, Festival founder and CEO of C Squared. Averred Crowe, “We want to make this an annual event. There is tremendous amount of creativity here, and we’re seeing this explosion of originality all over Asia. There is no better time to tap into it than right now.”

    His speech was followed by a panel discussion which featured representatives from three major Chinese online corporations – Baidu, Youku and Tencent – talking about the digital revolution in China, and their plans to one day challenge giants like Google. Colin Currie, President and Managing Director, adidas Greater China, discussed the challenges involved in connecting with the Chinese consumer, and the way that adidas marketing evolved to take cultural and social sensitivities into consideration.

    The next panel comprising panelists such as D N Prasad of Google – APAC, William Manfredi of Wunderman, Young & Rubicon, Shaun Ruming of McDonald’s Asia-Pacific, Middle East and Africa, and Barry Cupples of Omnicom Media Group, APAC, tackled the shortfall of talent in the media industry in Asia, and explored the reasons for this trend as well as strategies to manage this problem.

    The most appreciated and talked about session was the enthralling keynote by Carolyn Everson, Vice-President, Global Marketing Solutions, Facebook. Everson held the audience captive as she previewed Facebook’s new Timeline feature, talked through the importance of capitalizing on people’s social connection as the basis for marketing, and then presented how Facebook could support brands looking to create connections with their consumers. “Social discovery is the most powerful driver of human behaviour in the world today,” said Everson, “We have always asked our friends for recommendations.”

    Rahul Welde, Vice-President – Media, Unilever Asia, Africa, Middle East, Turkey and Russia, took the conference even further by looking at how marketers would have to change their mindsets and reframe themselves. He offered new and different ways to think, including enhancing interaction and experience, as ways for marketers to address the changing ways that people are relating to media, particularly digital and social media.

    Other notable feature was the Agency CEO tours of media innovation, which took place several times during the event. Leading CEOs took to the stage to showcase and share an innovative or special campaign that had run during the year.

     

    Awards at a glance:

    The open categories and winners of The Festival of Media Asia 2011 Awards are as follows:

    Best Communications Strategy – Break up for National Australian Bank/ ZenithOptimedia /Australia

    Highly Commended – Mars Play Challenge for Mars / Starcom Melbourne / Australia

    Best Contribution to a Campaign by a Media Owner – 11 Degrees New Media Film Project for Chevrolet Cruz / Youku.com / China

    Highly Commended – Invite Mr Wright for Canon / Discovery Networks Asia Pacific / Singapore

    Best Entertainment Platform – Coke Studio for Coca-Cola / Lodestar UM / India

    Best In-Store Activation – Burst of Freshness for Comfort / Mindshare Vietnam / Vietnam

    Best Targeted Campaign – Whiskas Pledge for Whiskas / Starcom Melbourne / Australia

    Best Use of Content – Johnnie Walker Yulu for Johnnie Walker Black Label / BBH Asia Pacific / Singapore

    Best Use of Digital Landscape – Property Guide iPhone Application for The Commonwealth Bank of Australia / Ikon Communications / Australia

    Highly Commended – Polident Bridges the Generation Gap for Polident / MediaCom China / China

    Best Use of Emerging Technology – Property Guide iPhone Application for The Commonwealth Bank of Australia / Ikon Communications / Australia

    Highly Commended – Woolworths iPhone and Android Application for Woolworths / Tigerspike / Australia

    Creative Use of Media – Interactive TV for Coca-Cola / UM / Hong Kong

    The Effectiveness Award – Australia Kinect for Xbox Kinect / UM / Australia

    The Public Service Award – Harnessing People Power to Let People Know That Speed Kills for The Transport Accident Commission / Naked Communications / Australia

  • Anil Thakraney reviews ads twice a week. In his inimitable style.

    Birla Sun Life Insurance: Realism works

    Birla Sun Life’s ‘Protection Solutions’ financial plan seems to be targetted at the reckless urban youngsters who don’t plan for their future. And prefer to live for the moment. The TVC tries to strike at this flippant, carefree attitude to life.

     

    The ad features a young couple walking in the rain, as they look for a cab. The girl cribs a bit, so the hubby reassures her he will soon buy a car, as his promotion is round the corner. Meanwhile she too has some good news to announce but no, it’s not what the excited chap thinks. A baby isn’t on the way yet, but she has got an increment in her salary. As this banter goes on, the man narrowly misses being run over by a speeding car, much to the relief of missus. The message: ‘Kahin aap apne sapno ko kismet par to nahi chhodh rahe?’

     

    [vimeo]http://vimeo.com/31714764[/vimeo]

    Well, there’s nothing new out here in terms of the strategy. Fear factor and human emotions as a route has been used ad nauseum in the insurance category. However, must say the execution is nicely done. The young couple looks like regular folks you’ll walk past on the streets, and their mannerisms/conversations are very real. Also, they act very naturally. The use of realism should work for the brand… middle class young Indians would empathise with the couple and the situation. A fine example of how good execution can lift an otherwise over-used approach.

     

    Rating: (On a scale of 1 to 5):  3. But full marks to the ad filmmaker. 

  • ASCI gets pat on the back, but ministers have also urged it to speed up review and compliance processes in advertising content.

    Speed up review process, ASCI told

    By A Correspondent

     

    At the conference organized by The Advertising Standards Council of India (ASCI), Ambika Soni, I&B Minister and Prof K V Thomas, Minister of State, Ministry of Food, Consumer Affairs & Public Distribution recognized the commendable work done by ASCI in creating best practices through its self-regulatory mechanism and various codes of conduct in advertising content. However, the ministers have urged the ASCI to further improve the self-regulatory mechanism by speeding up the processes and compliance of its codes for advertising content.

    Prof K V Thomas, Minister of State, Ministry of Food, Consumer Affairs & Public Distribution, in his speech at the conference said, “We are reviewing consumer complaints on misleading advertisements & debating how to manage this issue. In this process, we are considering a legal requirement as well as an inter-ministerial committee to look into the issue of misleading and false advertisements. We are open to working with ASCI for a collaborative effort to take this entire matter forward.”

    Information and Broadcasting Minister Ms Ambika Soni urged ASCI to speed up its mechanism to review consumer complaints on misleading advertisements, thereby making the self-regulation machinery more effective. She also added, “Self-regulation is an evolving system in response to the growing aspirations of the consumer or the common man. Advertising is the principal motivator of growth in consumer demand, thus making the role of a creative person extremely significant. The current self-regulation mechanism has evolved as a result of the concern shown by the consumer. The key intention here is that all of us should sensitize ourselves to ensure that 1.2 billion people can enjoy the freedom entrusted to us.”

    Mr I Venkat, Chairman, Advertising Standards Council of India updated the assembly on the various initiatives undertaken by ASCI in recent times. He said, “As part of our evolving self-regulatory system, we have increased the frequency of our Consumer Complaints Council’s meetings to twice a month since November. The Fast Track service announced recently has already received positive response. The CCC has already reviewed eight advertisements until now under the Fast Track system. The support we expect from government will ensure that ASCI continue to create global standards and international benchmarks in self-regulation of advertising content.”

    The conference also included three technical sessions to discuss issues and solutions related to (i) Decency in advertising, (ii) Honesty & truthfulness in advertising and (iii) F&B Advertising. Each interactive session had speakers representing Industry, Regulators and Activists and was moderated by TV anchors with expertise in the field of advertising.

  • Elvis Sequeira, the NCD of Cheil Worldwide Southwest Asia, has left.

    Elvis Sequeira quits Cheil

    By A Correspondent

     

    It is learnt that Elvis Sequeira, the National Creative Director at Cheil Worldwide Southwest Asia has quit the agency. Mr Sequeira had joined the agency just few months ago in March this year. The agency is learnt to be currently hunting for a replacement.

    Mr Sequeira is an advertising veteran and had moved to Cheil from Good Morning Films. He has worked with JWT Delhi as well as Lowe Lintas besides working at Clea, Mudra and Interact Vision.

    Though he could not be reached, a call to the Cheil office confirmed that he has moved out of the agency.

  • If we really want to make a difference, we need to go after the big fish. Exposing the big daddies of corruption will make the real difference, as the 2G scandal has shown.

    Hard Knocks: Exposing the big daddies of corruption

    By Anil Thakraney

     

    Mumbai Mirror’s cover story on 15/11/11 caught my attention for different reasons. The story involved conflict between a traffic cop and a celebrity nutritionist, and yes, it had to do with petty corruption. Here’s the link: http://www.mumbaimirror.com/article/15/201111152011111
    5025305142b58e3baa/PautiWhat-for-Celeb-nutritionist%E2%80%99s-fine-fight-against-corrupt-cocky-cop.html

     

     

    The story reminded me of the one I had done years ago for a tabloid. Dressed as a rich cat, I drove around on the streets of Mumbai breaking every single traffic rule, while being filmed by a battery of photographers. And on every single occasion, I was let off after ‘tipping’ the havaldar. At the time it was a sensational story. I received thousands of happy and angry e-mails. And yes, I was pretty chuffed at having pulled off a ‘big’ story.

     

    However, down the line, I have had a change of heart. I am no longer proud of what I did that day. Sure, some lowly traffic cops got pulled up or were suspended for a bit, but what did the story achieve beyond that? Did anything change? The answer is obvious: No. I now realise there’s no greatness or value attached to exposing the small fry of society. They are sitting ducks, easy to be caught with their hands in the till, and putting them under pressure makes no difference anyway.

     

    Given that, I really think the Indian media as whole must move on from such worthless stories. If we really want to make a difference, we need to go after the big fish. Exposing the big daddies of corruption will make the real difference, as the 2G scandal has shown. There’s another thing, and this is more personal in nature: I am convinced it’s pointless even blaming the small operators in the food chain for being corrupt. When the entire system is so rotten, when corruption is so deeply embedded in this nation, with its tentacles going right to the top, does it really make any sense in punishing the chhota mota chors? Which is why I no longer quarrel with traffic cops, autorickshaw drivers, cabbies, ration card office clerks, municipal office clerks, etc, when they cheat me. I quietly pay them off. Because they are just tiny leaves of the huge corruption tree we have all collectively planted and nurtured.

     

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    PS: Totally adore the new Benetton ‘Unhate’ campaign. Controversial, funny, irreverent and very Benetton. But a tad disappointed they ignored the subcontinent. Imagine SM Krishna and Bina Rabbani Khar together? Hmm. That would be heavy!

  • Words, phrases, acronyms and scenarios that the creative department knows only too well. And probably wouldn’t want to do without.

    The Anchor: 7 pieces of jargon creative types love

    By Amod Dani

     

    #1 Film opens on…

    Three famous words which satisfy every copywriter’s dream of visiting Rio, Ibiza, Vegas… uh no? Ok let’s get real…Bangkok.

     

    #2 360

    The number that comes first to mind when the entire team is brainstorming to create ACTS, Road shows, Innovative hoardings and Radio Programming concepts to sell… yes, you read right, “Sabun ke saath chammach FREE, FREE, FREE!!!!”

     

    #3 Clutter Breaking

    Vishwaas hai, ismein kuch khaass… Oooh Yeah! That was clutter breaking wasn’t it. Come on, half the line and you instantly remember the ad.  Wah! Now if that’s not clutter breaking I don’t know what is. Yeh toh bada toing hai!!!!  😉

     

    #4  D&AD

    Sigh! Ok here’s an acronym that every creative person would know. And if you don’t, head straight to your workstation and type in Google and then “Advertising Creative Awards for dummies”. The Design & Art Direction Award’s pencil has often eluded Indian hands and is the one piece yet to fall into the tricolour kitty. Time to visit the temple, I say.

     

    #5 JSR

    Here’s a document that encapsulates all the inefficiencies of the agency. Made and remade frequently, only to be forgotten and ignored. It shows its ugly head again following stinkers and finger pointing, before threats with “We are calling for a pitch!”

     

    #6 G*** M***

    A phrase often hurled at colleagues expressing a sense of disagreement.

    For example:

    CS:                   There’s a new brief.

    Creative:         Ok…

    CS:                   Deadline’s in two hours.

    Creative:         G*** M***!!!!! (Flatly)

     

    #7 Night hai!

    When the pitch for a new client is the next day and your kickass idea has just been torn to pieces. The layout’s bombed and the script’s changed. There’s nothing like a campaign in sight. Result: call your boss an old F@#^&*, call your girl and tell her you are screwed, call Dominos, call for a quarter of… wait, make that a bottle of Old Monk and get set. Dark circles, here we come.

     

    Amod Dani is ECD, Leo Burnett.

  • Punit Singh joins Proximity as AVP, Digital Technology. He will report to Ranjeev Vij VP, Head – Proximity India.

    Proximity India hires Punit Singh to lead Digital Technology

    By A Correspondent

     

    BBDO/Proximity has hired Punit Singh as, AVP, Digital Technology.

    Prior to joining BBDO/Proximity, Punit handled digital strategy for Reliance MediaWorks for India and Malaysia . He has also headed Technology and User Experience at Tribal DDB India. He has worked on brands like Volkswagen, Idea, HDFC, Honda Cars, Standard Chartered, Asian Paints to name a few. Punit holds an engineering degree from REC Nagpur and MBA from IIM-Indore.

    On the appointment of Punit Singh, Ajai Jhala, CEO, BBDO/Proximity India said, “Punit lives at the junction of digital technology + creative + strategy. Punit is that rare talent in the digital space who can walk the talk. We hope to see the impact of his hire on both the work and attracting new talent.”

    Ranjeev Vij, VP & Head – Proximity India added, “An absolute digital junkie, Punit is passionate about everything digital and shares our vision to contribute towards strengthening of the platform in the Indian scenario with behavior-changing interactive ideas.”

    Commenting on his move Mr Singh said, “India is placed at an exciting point on the Digital front. With brands warming up to the potential of digital, the coming years would witness a paradigm shift in the way they reach out to their consumers. With thought leaders like Ajai, Josy and Ranjeev to steer and a great creative team to work with, Proximity India is set to become the next big hub of marketing rationale and radical advertising in the digital space.”

    Proximity India is the youngest agency of Proximity Worldwide, and is globally aligned to BBDO Worldwide. Proximity India offers talented communications experts with skills across the full range of relationship, digital and direct marketing services.

    Early next year, Proximity will launch their proprietary Digital Lab Initiative in India, which is a multi-faceted program, designed to drive digital thought leadership and to provide a significant added value service to its clients.

    BBDO/Proximity India, the youngest agency of BBDO Worldwide and the Omnicom Group, began operations over 36 months ago. With offices in Delhi and Mumbai and talent strength of over 90 people, BBDO India is helping shape brands like 7 Up, Nimbooz, Quaker Oats, Aviva life insurance, P&G Gillette, Godrej Protekt, Bayer Healthcare, Wrigley’s Doublemint, J&J Baby, J&J Nicorette and BlackBerry.