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  • The commercial named as ‘Dudolls’ is the first ever TVC produced inIndiathat has undergone a 3D stereoscopy conversion

    Arena Animation creates country’s first 3D commercial

    By A Correspondent

     

    Aptech’s education brand, Arena Animation has created the first 3D stereoscopy commercial. The commercial named as ‘Dudolls’ is the first ever TVC produced inIndiathat has undergone a 3D stereoscopy conversion. It means that the TVC can be viewed on any 3D supported device like 3D cinema theatre and 3D monitors.

     

    ‘Dudolls’ has been created by the reputed production house, Talking Donkeys for Arena. It shows playful animated characters (named Dudolls) in an Arena centre and the backdrop showcases facilities provided by Arena Animation to their students.

     

    The TVC is already being aired on many national TV channels. However, the 3D stereoscopy output will be seen in multiplexes in 3D movies. It would be seamlessly built into the ad slot during the 3D films. It is meant for any 3D device that includes television and mobile phones. The advertisement is also expected to run on the 3D televisions of the future.

     

    The concept is to showcase Animation & Multimedia as a fun and rewarding career.

    The concept has been collaboratively built by the marketing team at Arena & the creative agency, Quadrum Solutions.

     

    Speaking at the launch, Mr. Ninad Karpe, MD & CEO, Aptech Ltd said: “We have moved a step further in the world of animation with our latest TVC in 3D. It will help us reiterate ourselves as leaders in the animation arena and expand in our category. ‘Dudolls’ just reiterates how animation is gaining prominence and has become a coveted career of the youth.”

     

    Sonya Banerjee, Marketing Head, Aptech added: “We made a 3D commercial foreseeing the trend in 3D content. Planning on this required a foresight to integrate the 3D vision early in storyboarding stage and not as an after thought.”

     

  • Indian footwear biggie 'Relaxo' signs Salman Khan as brand ambassador for its slipper brand 'Hawaii' to showcase the strength and toughness of the product

    Relaxo signs Salman Khan as brand ambassador for Hawaii

    By A Correspondent

     

    Relaxo, the second largest producer of footwear in India, has signed Salman Khan as the brand ambassador to endorse one of their most popular brands – Hawaii slippers.  Hawaii has introduced a new Hi-Fashion range of slippers for men and women, and Salman Khan will feature in all the brand communication related to Hawaii across the media.

     

    Speaking on the occasion, Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said: ” Hawai i has always been on the forefront to provide the comfort and ease in daily wear for the masses. Through this new commercial, we bring in light the strength and toughness aspects of Hawaii slippers. And what better way to promote this strong USP than having Salman Khan endorse our product. We are extremely happy to associate with him and we hope this tie strengthens our bond with our customers.”

     

    Highlighting the same, Salman Khan said: “Relaxo is one of the most trusted brands in footwear, and I’m glad to be doing this commercial as it is focused on the concept of “mazbooti” (strength), and completely suits my persona.”

     

    Mr Khan will soon be seen endorsing Hawaii slippers in a 45 second TVC created by ARMS Communications Pvt. Ltd, positioning Hawaii as a symbol of style, comfort and strength. The film revolves around the star Salman Khan, who with confidence saves different girls from life-threatening situations, an act which seems impossible in real life. Since all this seems unrealistic, Salman appears on screen and says, “Yeh thodaa zyada hogaya. Lekin RELAXO Hawaii hai mazboot. Main pehenta hoon.” This statement sums up the exaggeration yet leaves the viewers with the message that  creates an aspiration in the minds of the consumer to acquire what their favorite star endorses.

     

  • It is a platform to connect with the Marketing Heads of India's Top Brands

    WATBlog announces CMO conference

    By A Correspondent

     

    With an aim to give marketing professionals key insights into digital media, WATBlog announced the Digital CMO Conference. The event will have top CMOs of the country come together to showcase case-studies that have witnessed ground breaking success in digital media. The conference will be held on August 31 in Mumbai.

     

    WATBlog’s Digital CMO conference will showcase insightful presentations by the biggest brands that have emerged as the thought leaders in the digital media space. The conference will cover all aspects of digital marketing, including the role of social media in Customer Service and how the digital platform can help build brand reputation. The delegates expected to attend the conference would be a mix of CEOs, entrepreneurs and marketing professionals.

     

    “Digital marketing in India has gained significant momentum over the past year. A lot of brands are now looking at social media as an integral part of their marketing mix. We have organized the Digital CMO Conference to help these brands understand the best practices and soak up valuable insights from those who have run successful campaigns in the digital space” said Rajiv Dingra, Founder and CEO, WATMedia.

     

    Key speakers at WATBlog Digital Marketing CMO conference will be: Krishnakumar P, Executive Director, Marketing, DELL; Virginia Sharma, Chief Marketing Officer, IBM; Kavita Joshi, Head of Digital Marketing, HDFC Bank; Arun Nair, Head – Digital Marketing, Mahindra Holidays & Resorts; Dharini Mishra, Global Head of Brand, Suzlon Group

     

     

  • In a bid to support the cause of breast cancer awareness, Ogaan Cancer Foundation has created a new campaign with filmmaker, Zoya Akthar

    Ogaan Cancer Foundation creates a breast cancer awareness campaign

    By A Correspondent

     

    In a bid to support the cause of breast cancer awareness, Ogaan Cancer Foundation has created a new campaign with filmmaker, Zoya Akthar, who has directed, scripted and conceptualized a Public Service Announcement (PSA) titled “Because My World Is Not The Same”. The PSA has ‘men’ talking about the ‘women’ in their lives and what they mean to them. The PSA gives all a unique opportunity to journey into the rarely-seen softer and emotional sides of Bollywood’s prominent actors.

     

    The campaign stars Abhay Deol, Arjun Rampal, Farhan Akhtar, Ranbir Kapoor and Shahid Kapoor get candid pledging their support to the cause along with Zoya. In the PSA, the actors talk about the women in their lives and sensitizing the viewers’ about women-related ailments like breast cancer. The campaign aims at being timeless in its overall look, and feel yet creating awareness about Breast Cancer in an outspoken manner.

     

    According to statistics, it is believed that ‘fear’ is the number one obstacle that keeps women from taking precautionary measures; and the presence of male celebrities will remind and urge women to take care of their health. Additionally, to spread the message that early detection is the strongest weapon in the fight against breast cancer.

     

    Commenting on this latest campaign, Preeta Sukhtankar, Director, Elle Breast Cancer Campaign said: “Breast Cancer is a disease that affects many women and when diagnosed at an early stage is curable. We wanted to spread awareness of this very message. Zoya, an influential ‘woman’ and a skilled communicator, is not only an admired film director but is also a friend of the cause. She has beautifully brought out not only the message, but captured a myriad of emotions from normally contained superstars though this PSA.”

     

    On the public awareness campaign, Zoya Akhtar said: “Yes breast cancer afflicts women, but it’s not something I see as women’s issue. Cancer affects more than the patient, it affects every family member and loved one. It has no gender and therefore we need to take the message out to not just women but men as well. We need to open up dialogue and make it relevant and all right for men to ask the women in their lives if they have been checked recently.”

     

    The campaign will be on-air in the coming few days.

    Link: www.ebcc.in/film

     

     

  • He will be responsible for managing Indigo Consulting's relationships and scaling up the digital business in the region

    Nitin Singh joins Indigo Consulting as biz head

    Nitin Singh

    By A Correspondent

     

    Digital agency Indigo Consulting has roped in Nitin Singh as Business Head, Delhi NCR. He will be responsible for managing Indigo Consulting’s relationships and scaling up the digital business in the region. Prior to this, Mr Singh was with Media2win, where he was responsible for Digital execution and New Business Development in North India.

     

    Speaking on the appointment, Vikas Tandon, MD, Indigo Consulting said: “While we have been present in the Delhi region for a while, we were missing strong leadership to drive our aggressive growth plans. Nitin’s valuable experience and relationship with customers will help us provide superlative digital marketing solutions to clients in the Delhi region.”

     

    Commenting on his decision to join Indio Consulting, Mr Singh said: “I have always admired Indigo Consulting’s work in the digital space, especially when it comes to their creative and technology capabilities. I hope to learn more about these and their integration with digital strategy while leveraging my experience to create new practices at Indigo Consulting.”

     

    Mr Singh is a post graduate in business administration from the School of Management Studies, New Delhi and has more than 9 years experience in sales and marketing. Besides Media2win, he has worked with Quasar Media, QAI India and Compare Infobase where his responsibilities ranged from new business development to sales to online digital media planning.

     

  • All the three shows will go on air from July 30

    Suvarna launches 3 fiction shows

    By A Correspondent

     

    Star Network’s Kannada General Entertainment channel Suvarna has launched three mega fiction shows Akashadeepa, Keladi Chennamma and Bhagyavantharu. All the three shows will go on air from July 30.

     

    On the launch, Anup Chandrashekaran, Business Head of Suvarna Channel said: “This is for the first time in the Kannada general entertainment that an established channel like ours has launched three mega fiction shows on the same day. These shows are very different from each other and I am sure that our viewers are going to enjoy them. All three shows appeal to the mass audiences and cater to the entire family”.

     

    Akashadeepa, Keladi Channamma and Bhagyavantharu are additions to the many popular shows offered by Suvarna Channel. Akashadeepa will go on air at 8pm followed by Keladi Chennamma at 8:30pm and Bhagyavantharu at 9pm, thus revamping the entire primetime slot.

     

     

  • The deal negotiated with MP& Silva, a leading international sports rights agency, will allow Ten Network to offer 232 matches Live and Exclusive

    Ten acquires French Football League till ’15

    By A Correspondent

     

    Sports content provider, Ten Network, has announced that it has secured Live and exclusive rights to broadcast the French Football League for till 201415 on multiple distribution platforms forSouth Asiamarket.

     

    The deal negotiated with MP& Silva, a leading international sports rights agency, will allow Ten Network to offer 232 matches Live and Exclusive, showcasing 2 of French football’s most prestigious title competitions: Ligue 1 – Top Football Division in France and one of Top 5 Leagues in Europe and Coupe De La Ligue – The French League Cup.

     

    Together with the broadcast of UEFA Champions League, Europa League, Ten Network has now reinforced its position as the ‘Home of Football’ for fans in the Indian subcontinent. The fans can continue to look forward to a comprehensive, engaging coverage of French Football across all platforms through its broadcast channels, TEN Action and TEN HD.

     

    Atul Pande, CEO, Sports Business, ZEE said: “Acquisition of the French League, one of the most competitive football leagues in Europe, underlines our commitment to football fans in the region, as we continue providing the most entertaining content to our viewers, and an excellent promotional platform for our advertisers. We have established a strong tradition in building and strengthening top-class football properties on our channels with the reach of our networks, multiple media platforms and world-class match presentation.”

     

    Andrea Radrizzani, MP & Silva Group CEO, commented: “We are delighted to facilitate the growth of French football in India. European football TV audiences in India are rapidly growing, attracting more interest from leagues, competitions, sponsors and players to satisfy this appetite.”

     

    The 2012/13 season represents the 80th anniversary of professional football in France and Ligue 1 is celebrating in style with new kick-off times, a new football – and newly renovated stadia in preparation of EURO 2016.

     

  • Sussanne Roshan launches first 'magical space' at Palladium with a unique interior exhibit

    Architectural Digest creates AD Magical Spaces

    By A Correspondent

     

    Architectural Digest India, published by the Conde Nast Group, has launched a special design concept called ‘AD Magical Spaces’.  Through this initiative, AD India in association with an eminent interior designer will dress up unexpected places in the city with exquisite art and interior design exhibits.

     

    To kick-start the initiative, AD has teamed up with the chic Mumbai home store, The Charcoal Project by Sussanne Roshan to unveil the first of AD Magical Spaces at Palladium. The exhibit was inaugurated by Sussanne Roshan and Editor of AD, Manju Sara Rajan. With the theme ‘Burgundy Sorbet’, the exhibit is a collection from The Charcoal Project inspired by the romance of the Mumbai Monsoon. It is a plush, inviting lounge with furniture to cosy up on.

     

    The exhibit will be on display in the Atrium, Palladium for public viewing till July 30.

     

    Commenting on the occasion, Manju Sara Rajan, Editor of AD, said: “In line with our promise to showcase the most beautiful homes in the world, ‘Magical Spaces’ will bring to life the various elements essential to creating an inspired living space.”

     

    With warm, blushing hues mixed with earthy tones, the setting is perfect for a couple in love watching the rain outside their window. This collection has products  handpicked by Sussanne Roshan.

     

    Sussanne Roshan, proprietor of Charcoal Factory, said: “Architectural Digest is one of the most trusted guides on design, architecture and living. It’s been great working together to launch ‘AD Magical Spaces’- something that is inspirational as well as practical. We have created a furniture installation, which is a replica of a home living room. The ambience created is warm and inviting, created in an eclectic fusion of colours.”

     

  • Rohan Chandran jons Big FM as Station Head in BLR

    By A Correspondent

     

    Big FM has announced the appointment of Rohan Chandran as the station head for its Bangalore station. In his new role, Mr Chandran will report to Mr Ashwin Padmanabhan, Regional Head – North and South, Big FM and will primarily be responsible for the overall running of the Bangalore station along with revenue generation.

     

    Mr Padmanabhan said: “We are very excited to have Rohan on board who comes with a pedigree of success from his previous professional stints and has sharp insights on the consumers in Bangalore and South. We are confident that with Rohan at the helm, 92.7 Big FM will further cement its position as the leading media brand in Bangalore and Karnataka.”

     

    An engineer by education, Mr Chandran brings with him over nine years of experience. After his MBA from Management Development Institute in 2003, he joined Maruti Suzuki India, as the Territory Manager (Sales) for Kerala. In 2007, he moved to Reebok India where he was the Regional Manager-South for Sales and Retail operations.

     

    Mr Chandran said: “I am very positive about the opportunities which lie ahead of us. The team in Bangalore is young, dynamic and focused and we will together be able to further fortify the standing in the market. I look forward to working with 92.7 BIG FM in the next phase of my professional journey.”

     

     

  • dgMatix's proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters

    DGM India launches dgMatix ad network

    By A Correspondent

     

    DGM India announced the launch of its premium brand ad network – dgMatix, which will utilize DGM’s proprietary technology to deliver impactful and transparent campaigns. dgMatix’s proprietary technology is capable of tracking click frauds, measuring campaign performance on various parameters like creative-wise performance, publisher-wise performance, and so on.

     

    Anurag Gupta, MD, DGM India said: “dgMatix Ad Platform is significantly different from the other platforms available in the Indian market for the advertisers. It uses proprietary JavaScript injection technology to put an ad on the publisher’s website without interfering with the existing ad units or existing design of the website. Additionally, there are no costs for publishers for serving dgMatix ads. The ad units created by dgMatix are additional high impact units on the publisher’s website that is interoperable with multiple platforms like Flash, HTML5. Our technology optimizes the publisher’s inventory and provides maximum eCPM and eCPC”.

     

    dgMatix’s proprietary technology is hosted on the cloud to generate faster response time. The ad server resides on Amazon and the delivery system works from Amazon Cloud Front which allows to automatically route end users to the closest available location, thus ensuring the fastest delivery of ads without any drop outs.

     

    dgMatix is capable of delivering high impact, disruptive units on identified websites along with detailed reporting including IP addresses. dgMatix offers two kinds of solutions to Brand advertisers: Impact & Reach.

     

    dgMatix delivers the following Impact solutions on identified selected tier 1 and tier 2 websites:

    • Brand Box: A high impact slider unit that can play rich media ads to static images. The slider unit delivers phenomenally high CTRs.
    • Brand Bar: dgMatix uses intelligent technology to serve ads in the margin/free space on the left & right side of the website content.
    • Brand Bang: dgMatix offers the highest impact ad options for advertisers viz. site captures/take-overs and high impact flash/HTML5 ad units.

     

    dgMatix delivers the following Reach solutions:

    • dgMatix has a reach of over 30 million Internet users on a monthly basis
    • The exclusive pricing strategy includes charging advertisers on authenticated & verified deliveries as per client’s analytics reports
    • The Pricing models include Cost per visitor, Cost per click, Cost per thousand impressions etc. Detailed during and post-campaign reporting, including IP addresses etc.

     

    DGM India works with over 15,000 websites across India and has delivered measurable results to over 300 blue-chip Indian brands over the past 5 years on a pay-for-performance basis.

     

     

  • He will oversee the implementation of national marketing campaigns that will drive growth for the brand

    Calvin John joins CaratLane VP-Marketing

    By A Correspondent

     

    CaratLane.com, the online jewellery retailer has announced the appointment of Calvin John as Vice President – Marketing. Mr John will be responsible primarily for defining marketing strategy and positioning for CaratLane.com. He will oversee the implementation of national marketing campaigns that will drive growth for the brand.

     

    Mr John brings in international experience in consumer-driven sectors like food and beverage and lifestyle retail, having worked in the GCC, SAARC, ASEAN, and Indian markets, he has an in-depth understanding of what drives a customer to make that final purchase.

     

    Before joining CaratLane.com, Mr John worked with leading brands like Titan, UB Group, Hindustan Unilever and Bisleri.

     

    Commenting on his appointment, Mr John said: “I am very excited to join CaratLane.com as it brings clarity and information-driven empowerment to customers to help them make informed choices. This is crucial for a high-value industry like ours where customers, owing to lack of knowledge, are hesitant to go beyond their trusted family jeweller. The strategy going forward will be to increase the credibility and further establish the identity of CaratLane.com as India’s leading online jeweller.”

     

    Speaking on Mr John’s appointment, Mithun Sacheti, Founder and CEO of CaratLane.com said: “Calvin’s varied experience across different sectors will benefit CaratLane.com both from a category and function perspective. His understanding of the Indian jewellery market, coupled with his experience in setting up the entire e-commerce channel for a leading national brand gives him an ‘intra-preneurial’ perspective which is very important for a business model like ours. We are confident that he will take CaratLane.com to newer heights.”

     

     

  • Till now City Bhaskar inGujaratwas available with Divya Bhaskar in Ahmedabad only

    Divya Bhaskar launches City Bhaskar in Surat & Vadodara

    By A Correspondent

     

    City Bhaskar, the broadsheet magazine from Dainik Bhaskar Group addressing the youth segment with news and activities within city has now entered Suratand Vadodara. It addresses the need of positive content presenting the ‘Good Life of the City’ with special focus on city happenings and leisure reading. It provides for the positive outlook and in a way proves to be motivational and aspirational product.

     

    Till now City Bhaskar in Gujarat was available with Divya Bhaskar in Ahmedabad only. The need for such a product in Surat and Vadodara has been felt for some time.

     

    Speaking on the City Bhaskar launch in Surat and Vadodara, Saras Sethi, State Head Gujarat said: “Surat and Vadodara, with their own unique population mix, professional outlook and inclination were considered ripe for a product like City Bhaskar. It takes into account the city highlights, cultural and social milieu, the youth segment needs and is crafted specially for the city.”

     

    Divya Bhaskar, the Gujarati Newspaper of Dainik Bhaskar Group with 11.44 lakh readers (IRS Q1 2012) is the only Gujarati newspaper with more than a million readers in a city.