MxMIndia

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  • As the official FM Radio Partner for the ICC World Twenty 20, 92.7 BIG FM will get to display the trophy in Mumbai as well, which is scheduled to happen next week

    BIG FM hosts Twenty20 World Cup trophy display

    By A Correspondent

     

    Reliance Broadcast Network Ltd’s radio vertical 92.7 BIG FM announced its set up as the official FM Radio Partner for the fourth edition of the ICC World Twenty 20, Sri Lanka 2012 in Delhi. The announcement was made as they hosted an exclusive display of the prestigious trophy at an exclusive closed door preview at Maples Emerald, New Delhi.

     

    The elegant, glittering, 7.5 kg trophy was unveiled for key partners from advertising agencies and top clients across FMCG, retail, banking, pharma, manufacturing and other sectors.

     

    As the official FM Radio Partner for the ICC World Twenty 20, 92.7 BIG FM will get to display the trophy in Mumbai as well, which is scheduled to happen next week. It will also mean exclusive access for the station to players from India and abroad during the course of the tournament.

     

    Exclusive interviews and bytes from players and other match officials will be aired first only on 92.7 BIG FM. In order to promote the tournament on-ground, 92.7 BIG FM will conduct a number of T20 matches for listeners across cities, who will fight for the BIG T20 CUP, the winning team here will also get the rare opportunity to witness a match involving India in Sri Lanka.

     

    According to the latest RAM ratings, 92.7 BIG FM with a listenership of 1076 (age group 24yrs -34 yrs) in the 7am-11am time slot is the No. 1 FM radio station in New Delhi.

     

  • To celebrate this intangible, yet very relevant, human trait called 'spirit', The Free Press Journal decided to profile Mumbaikars who did not give up

    Free Press Journal celebrates 84th anniv

    By A Correspondent

     

    The Free Press Journal, one of the oldest dailies published from Mumbai, recently celebrated its 84th anniversary by publishing a special eight page pull-out called Spirit.

     

    To celebrate this intangible, yet very relevant, human trait called ‘spirit’, The Free Press Journal decided to profile Mumbaikars – men and women of courage – who did not give up. The issue was an attempt by The Free Press Journal to inspire Mumbaikars and present them with living examples of persons who surmounted obstacles by summoning the indomitable spirit.

     

    Each page of the supplement had profiles of persons who summoned their inner strength, to deal with life challenges. The pull out had people like Raageshwari Loomba spoke on how Bells Palsy did not stop her from fighting back and opening up a new world; activist and lawyer Flavia Agnes spoke about the struggle of fighting domestic violence and how she battled years of abusive marriage.

     

    The anniversary issue was received very well across the market thanks to the theme and the array of articles.

     

  • Vikas Sharma has joined Mogae Media as head of Solutioning & Integration

    Vikas Sharma joins Mogae Media

    By A Correspondent

     

    Vikas Sharma has joined Mogae Media as head of Solutioning & Integration. “Mogae are trying out many new interesting things. The place is bursting with ideas and energy. I am glad to be part of this young-and-on-the-go organization,” said Mr Sharma.

     

    “Mogae is looking at various opportunities in the digital and mobile ecosystems where Vikas’ experience will help us create solutions for clients and their brands,” said Tanya Goyal, welcoming Mr Sharma to Mogae.

     

    Mr Sharma has experience in Information Technology across telecom and IT industries. Through the years, he has taken on additional and varied IT roles & responsibilities.

     

    Prior to his current assignment, Mr Sharma was the VP Sales & Operations with Cocktail Mobile Technologys. Additionally he headed Cocktail’s IT operations and Technical Integration with service providers, as also B2C application innovation groups. He was part of the core team that developed strategic IT outsourcing deals with telecom operators.

     

    Mogae Media is Airtel’s sole and exclusive partner for mAdvertising. The company was started in October 2011 by Sandeep & Tanya Goyal, erstwhile partners of Dentsu in India.

     

  • The objective of the page is to disseminate community radio information to a wider public and engage with over 134 operating community radio stations

    MIB starts Facebook page for community radio

    By A Correspondent

     

    In a bid to establish a direct communication between the Ministry of Information & Broadcasting and various stakeholders of community radio fraternity in the country, the ministry has launched a dedicated page on Facebook- ‘Community Radio India’.

     

    The objective of the page is to disseminate community radio information to a wider public and engage with over 134 operating community radio stations of the country and other stakeholders. The page will update the stakeholders on status of licences, screening committee meetings, permission agreements, clearances for new community radio station, consultations and events.

     

    This platform would also enable community radio stations to share information about their radio programmes, upcoming events, success stories, photographs and their challenges.

     

    ‘Community Radio India’ page also aims to encourage new and aspiring stakeholders of community radio by regularly updating them on CR policy, guidelines and by answering their queries. The information shared through ‘Wall’ posts will not only be helpful for them but would also inform individuals interested in community radio.

     

    The Facebook page on community radio not only portrays the vibrant history of community radio movement in the country using ‘Timeline’ feature but also hosts key documents related to policies. The page also carries frequently asked questions (FAQs), relevant documents and photo albums of key events. The ‘Wall’ on Facebook page would facilitate discussions while enabling a participatory communication channel on issues pertaining to community radio stations.

     

    The scheme has been identified as a core intervention during the XII Five Year Plan and it is expected that the Plan period would see a quantum jump in the number of Community Radio Stations set up in the country.

     

  • Extramarks is planning sizeable investments on the media front with a high profile media campaign soon and the creative mandate will be handled by McCann Erickson

    Carat scores extra with Extramarks

    By A Correspondent

     

    Extramarks Education Private Limited – promoted by Atul Kulshrestha – is a leading new age digital learning solutions company. In a recent development, Extramarks has appointed Carat as their Media partner.

     

    Extramarks has emerged as one of the leading players in the digital education category within a short period of two years, since its commercial launch. Extramarks’ products are being used in more than 3000 schools acrossIndiaand its online service is used by more than 7 lakh students.

     

    Confirming the media agency appointment, Rohit Jain, CEO of Extramarks asserted that Extramarks is now mature enough to take the next step forward in the field of interactive education solutions. “Extramarks is setting revolutionary standards in education whereby we aim to enhance the regular classroom experience and take a quantum leap forward.”

     

    Infotel Broadband Services Ltd. (Infotel), a subsidiary of Reliance Industries Ltd. (RIL), through its affiliate Reliance Strategic Investments Pvt Ltd, has acquired a 38.5 per cent stake in Extramarks Education Pvt. Ltd.

     

    It is learnt that Extramarks is planning sizeable investments on the media front with a high profile media campaign soon and the creative mandate will be handled by McCann Erickson.

     

    Vidhu Sagar, Executive VP Carat Media also acknowledges the development and says “We at Carat are extremely proud to have been chosen by Extramarks as their media partner.  We shall be partnering Extramarks in the media management exercise holistically – thus we’ll manage the entire set of media responsibilities for the brand including planning, buying and execution. Of course, we shall endeavour to do this with the help of all pertinent media platforms – including Television, Print, Digital, OOH as well as Activation.”

     

    Carat, the world’s largest independent media communications specialist, is part of the Aegis Media India Group  that also includes Vizeum, Posterscope the global OOH sector leader, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and  iProspect, the global leader in search and performance marketing.

     

  • Taking into account the growing popularity of the digital medium, ITC's Vivel FaceWash, along with Hungama Digital Media Entertainment Pvt. Ltd. and musician Shankar Mahadevan has launched 'India's first digital talent hunt' – MOBisur

    Hungama launches digital talent hunt MOBIsur

    By A Correspondent

     

    The mobile medium in the last many years have grown significantly, especially with 3G and now 4G coming in, there is great expectations from this medium. As wireless subscriptions continue to grow, billions of apps continue to be downloaded worldwide andIndiasaid to have the second largest mobile subscribers in the world.

     

    Taking into account the growing popularity of the digital medium, ITC’s Vivel FaceWash, along with Hungama Digital Media Entertainment Pvt. Ltd. and musician Shankar Mahadevan has launched ‘India’s first digital talent hunt’ – MOBisur.

     

    Mr Neeraj Roy, MD and CEO, Hungama Digital Media Entertainment Pvt. Ltd. said: “The reach of Internet andMobiletechnology has grown tremendously in the past few years. The aim of MOBisur is to create a talent-scouting engine in spaces that haven’t been explored in the past, via an entry ticket that is their everyday communication device.”

     

    This unique mobile- and internet-based talent hunt promises to give every Indian an opportunity to prove their singing talent. The property was launched by Shankar Mahadevan, Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Ltd; Bhushan Kumar, MD, T-Series and Neeraj Roy, MD and CEO Hungama Digital Media Entertainment in Mumbai on July 13. T-Series is the official music partner for the property, which elevates the talent hunt to an even higher platform.

     

    Mr Bhushan Kumar, MD, T-Series, said: “It gives us immense pleasure to be able to bring new talent in to the industry. As a music label, we are always looking for fresh talent and with a truly digital talent hunt; we have access to talent across the country. We are looking forward to releasing an album composed by Shankar Mahadevan for the winner of the hunt”.

     

    The entries for the digital talent hunt, MOBIsur is said to continue for the next 45 days and the duration of the property will be for three months. The marketing budget is pegged at Rs3-4 crore.

     

    Mr Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC, said: “Vivel FaceWashis delighted to present Mobisur, an exciting and innovative platform to discover hidden musical talent. Vivel Face Wash MOBisur, in line with this brand philosophy provides a unique opportunity to aspirants to live their musical dreams.”

     

    5,000 talented female participants selected from entries submitted on the Vivel Facebook page www.facebook.com/itcvivel will make it to the second round.

     

    The contestants who clear the first stage of the auditions will be given specific tasks by Shankar Mahadevan, who said: “When I conceptualised this property with Hungama, the thought was to give every Indian an opportunity to participate in a unique contest to try and reach the pinnacle of musical genius. Music is a powerful medium that can come from the most unexpected places.”

     

    Based on their performance in the tasks and the votes secured for each task, they will be chosen for the next round. There are three tasks in all and after clearing all three tasks the contestants make it to the final round, which is the On-Stage Performance. Ten finalists will be chosen to perform in front of Shankar Mahadevan and two other prominent personalities, where the final two winners will be announced.

     

  • PR Solution, which will launch country's first online press conference booking portal (www.pressconference.co.in) on July 25

    PR Solution to launch Press Conf booking portal

    By A Correspondent

     

    You need people to know about a new product or service or more people to hear about your business successes, or perhaps any agenda you want to put across the country’s branches. Now you can with the help of PR Solution, which will launch country’s first online press conference booking portal (www.pressconference.co.in) on July 25 inIndia.

     

    Through this unique portal, anybody from any part of the country can complete the formalities of holding a personal, public or corporate conference in any part of the country. The site is created to empower the national and international companies with instant booking of a press conference.

     

    Press Conference portal is a one-stop-public relations website that offers the broadest selection of PR services in India.

     

    The idea was incepted by S Vijay Kumar and the aim is to connect the companies and help them organize press conference across India and abroad and make it worthwhile for them and offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support.

     

    Vishnu Khanna, chief advisor, PR Solution said: “The Press Conference portal will offer companies the convenience of online press conference bookings at rock-bottom prices. The aim is to connect the companies of India and helping them in organizing press conference across India and abroad and making it worthwhile for them.”

     

    He added: “With the rapid development of public relations in India and abroad, Press Conference is going to become the preferred choice of millions of companies, who are delighted to be empowered by a few mouse clicks”.

     

  • The business will be primarily handled out of Delhioffice, with Grey's Bangaloreoffice playing a key role for the South Market

    Grey wins creative duties for Muthoot group

    By A Correspondent

     

    The Muthoot Group (M George Enterprise), gold loan business set up in 1887, has now also diversified into financial Services, securities and a host of allied interests. Grey Worldwide has been mandated to handle the creative duties for all of these.

     

    The business will be primarily handled out of Delhi office, with Grey’sBangaloreoffice playing a key role for the South Market. Having established itself in the South, the Muthoot Group is now seeking to enter and consolidate its presence in the North, West and East markets.

     

    According to Dip Sengupta, VP and Branch Head, Grey Delhi: “It’s a great win! From the very first meetings with the Muthoot Group, we were moved by the ethics and value systems that drive this great brand. Our task is to help make the brand iconic.”

     

    “It was great to be a part of such a diverse pitch and of course, win it eventually! It takes a lot to identify a powerful brand idea and to make it relevant for Muthoot’s diverse markets. It was a great challenge and we look forward to this partnership,” added Hari Krishnan, VP and Branch Head, Grey Bangalore.

     

    According to Cherian Peter, Chief Marketing Officer, Muthoot Group: “We are delighted to have Grey as a partner and look forward to some great work!”

     

  • InMobi to monetize Cricbuzz on mobile devices

    InMobi & Cricbuzz announce partnership

    By A Correspondent

     

    Bangalore-based independent mobile ad network InMobi and Cricbuzz, the cricket property with over 17 million unique users, has announced an exclusive partnership for bringing mobile ads to consumers on Cricbuzz’s mobile site and applications, for the India market. This partnership will make it easier for advertisers to reach premium mobile consumers on Cricbuzz.

     

    Under the terms of the partnership, InMobi will have exclusive rights to monetize Cricbuzz’s mobile properties across all devices on phones and tablets in India. Advertisers that want to advertise on Cricbuzz’s mobile application on these platforms will now engage with InMobi.

     

    InMobi delivers reach to 578 million consumers, in over 165 countries, through more than 93.5 billion mobile ad impressions monthly. It provides end-to-end solution for mobile advertising including rich media ad creation, distribution, tracking and optimization.

     

    With a presence across multiple digital platforms, Cricbuzz attracts over 17 million monthly unique visitors on its web and mobile properties. This partnership is for ad monetization, and on all their properties – mobile web and apps on phones and tablets.

     

    “Since inception, we have focused on making cricket information available on mobile devices of varying capabilities and were the first to launch a WAP-enabled version as early as 2005. We are excited to announce this partnership with a global leader in mobile advertising, such as InMobi. Being the top cricket destination on mobile, we were looking for a globally renowned partner and InMobi was the obvious choice,” said Pankaj Chhaparwal, Founder and Managing Director at Cricbuzz.

     

    Sandeep Deshpande, Country GM -India at InMobi said: “This exclusive agreement with Cricbuzz reinforces InMobi’s leadership position in the Indian market. Cricbuzz’s mobile properties on all platforms have been immensely popular in India and abroad. In a Cricket fanatic country like ours, where all brands want a share of this pie, advertisers will now be able to reach their target audience wherever they are, through this partnership.”

     

  • The supplement comes in one handy, 8-page packet, Weekend Life, being brought out by Business Line from July 6

    Business Line launches ‘Weekend Life’

    By A Correspondent

     

    Does Horlicks sell more than Coca Cola in India? Why is the Amul girl suddenly pushing milk, instead of butter? What made a music channel stop airing music? Ever wondered why European kitchen equipment stores are popping up everywhere? Find out all this and more about the business of brands, in one handy, 8-page packet, Weekend Life, being brought out by Business Line from July 6.

     

    One of the sections, Brandline, brings you the stories and the stories behind the stories from the world of advertising and marketing. Along with insight and analysis from some of the leading lights of the industry.

     

    Whether it is food and wine and gyan from leading chefs of India, or an insight into gender issues and how women, including rural women, are changing the face of India, it is all included in the supplement.

     

    Even the tech-savvy will be satisfied with eWorld’s updates on the latest trends, fads and analysis from the world of information technology.

     

     

  • Games Developer, Mr Beech, is a veteran of casual games and has many international hits to his credit

    Games2win USA appoints Chris Beech

    By A Correspondent

     

    Games2win USA has announced the appointment of Chris Beech as a Games Developer for its US business operations. Mr Beech, 40, is a veteran of casual games and has many international hits to his credit.

     

    Justin Molyneaux, Head of Games, USA said: “I have worked with Chris for over 5 years during my tenure at AddictingGames. I first discovered Chris when he won the first annual Most AddictingGames Developer Award. He is a very prolific developer who has built nearly thirty games out of which most of them were productions that we created together. He is both a skilled artist and a great programmer.”

     

    Mr Beech will actively work with Mr Molyneaux and help build new global titles for both the online and mobile mediums for Games2win.

     

    Alok Kejriwal – CEO and Co-founder of Games2win said: “We are really excited to have Chris on board. Chris is really talented and can swiftly turn around ideas and concepts into working game prototypes and finished products. He greatly compliments Justin’s game designer skills and I believe that as a team they are set to rock the gaming world!”

     

    Games2win is a global casual games business and entertains over 15 million unique users a month as per comScore. Games2win owns over 600 original games that are published on its portals Games2Win.com and GangofGamers.com and on the iOS and Android market places. Games2win’s latest game ‘Parking Frenzy’ recently reached no 1 position on the global iTunes Stores after scoring top ranks in the Android market place.

     

  • This rebranding is part of the company’s efforts to ramp-up the Johnson Bathrooms Business by investing in capacities as well as market reach

    H&R Johnson rebrands bath-fittings & sanitaryware biz as Johnson Bathrooms

    By A Correspondent

     

    H&R Johnson (India), the tile, bath and kitchen company, has rebranded its bath-fittings & sanitaryware business as Johnson Bathrooms. This rebranding is part of the company’s efforts to ramp-up the Johnson Bathrooms Business by investing in capacities as well as market reach.

     

    The rebranding to Johnson Bathroom reflects a definitive shift of H&R Johnson (India) from product marketing to solutions marketing with emphasis on product innovation and after-sales service, a key deliverable towards achieving customer delight. The “solutions marketing” emphasis will form a key thrust area to further boost revenue growth for Johnson Bathrooms division.

     

    Commenting on the refreshed brand identity of its bathroom products business vertical, Chief Marketing Officer, H&R Johnson (India) Mr R Kurup said: “The rebranding of the bath product business to Johnson Bathrooms is an effort to create a strategic refresh of the business vertical as we seek to scale-up Johnson Bathrooms business through investments in capacity building, enhancing market reach, focus on introducing new innovative products and provide greater impetus to solutions marketing over mere product marketing. As part of this process, we have set-up a pan-India solutions marketing service team.”

     

    The company has put in place a pan-India service infrastructure team to service the customers’ post purchase requirements. The company has invested nearly Rs40 crores in ramping up manufacturing capacities.

     

    Further elaborating on the new brand identity for Johnson Bathroom, Mr Kurup averred: “The new brand identity Johnson Bathrooms rides on the strong market equity & service commitment of Johnson brand. The identity mark is designed using Black & Red visuals to signify vibrancy while being coherent to the flagship brand’s identity.”

     

    During the last fiscal, this business vertical contributed Rs103 crores to H&R Johnson revenues of Rs1,729 crores. The company will support this rebranding exercise with a 360 degree marketing campaign.