MxMIndia

Category: Media Agencies

  • Sandeep Pathak joins boss Sonal Dabral in exiting Bates and Raj Kamble leaves BBH India to make way for Russell Barett as managing partner

    It’s bye-bye time for Sandeep Pathak and Raj Kamble

    By A Correspondent

     

    It’s now confirmed. Both captains of the Bates ship are bidding goodbye to the agency. Although there’s no official communiqué from the agency, Sonal Dabral, India Chairman and Regional executive Director, Bates Asia and Sandeep Pathak, CEO, Bates Asia have put in their papers.

     

    While Mr Dabral is moving to DDB Mudra, Mr Pathak’s destination next is not known, refusing to comment on the issue. He has been with the agency since four years.

     

    Meanwhile, at BBH India, Raj Kamble who had replaced Priti Nair last year as Managing Partner, has also called it quits.  ECD Russell Barrett has been elevated to the post of Managing Partner. Kamble’s next port of call is unknown.

     

    In an official communiqué, Sir John Hegarty said:  ‘It’s always sad when great creative people leave you, but it’s greater satisfaction when you can promote an outstanding creative leader from within. Russell Barrett has created most of our best work and put BBH India on  the creative map. I believe with his creative leadership our Mumbai office will go from strength to strength.”

     

  • After working with TBWA for almost 4 months,yatra.com is again on a lookout for a creative partner. Sources close to the development have confirmed the news to MxM India.

    Yatra.com on lookout for a creative partner

    By Shubhangi Mehta

     

    After providing TBWA with its creative mandates in August last year, yatra.com, the travel porch has once again called for a creative pitch. The account size then was pegged to be around Rs15-20 crore.

     

    Before TBWA, Yatra.com had appointed Rediffusion Y&R as its creative agency in 2009; while Leo Burnett was the official agency in 2007.

     

    The online travel company entered the market in August 2006. It had initially appointed Everest Brand Solutions as its creative agency, and Mudra’s media agency, Optimum Media Solutions (which was re-christened Mudra Connext), handled its media duties.

     

    Yatra Online Pvt Ltd. is a travel company providing information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe. It acts as a complete tour planner for travellers and is a one-stop shop for every travel need.

     

  • Ogilvy Delhi has created a new 'talkative' TVC for Best Rice

    Simply talking rice with Ogilvy Delhi

    By A Correspondent

     

    How often does one talk about rice? Mostly during lunch, one would guess. In the last few weeks, though, the little white grains have become the talk of the town. Thanks to the “talkative” commercials that are currently on air for Best Foods International. In consumer-speak, they are a treat to watch. But what has gone behind cooking up these tasteful advertisements is another story.

     

    It all started when Dinesh Gupta, Managing Director, Best Foods Ltd decided to rope in Ogilvy & Mather, New Delhi to design its corporate brand identity. Complete, from stationery to new packaging design. The new pack was an instant rage in the market because of its fresh and ethnic Indian look. It was a sweet start to a new relationship and somewhere in this was hidden a big idea for the commercials.

     

    Best wanted their rice to be in everyone’s mouth and their brand name on everyone’s lips. In came the requirement to create TV commercials. Dr Aayushman Gupta, Business Director, Best Foods Ltd says, “We had an interesting challenge to reposition rice from an uninvolved product for the consumer to a desirable brand. The positioning and communication had to be out-of-the-box, clear, uncluttered and keeping with the times through its cues and presentation. The entire team at Ogilvy Delhi thought wonderfully to help us plan and execute the same.”

     

    Ajay Gahlaut, Executive Creative Director, Ogilvy, New Delhi elaborates on the idea, “There are various ways of bringing the thought of “The Perfect Match” alive and several were tried. But experience shows that consumers always warm up to human stories. Specially love stories, which is where we hit upon the idea of using different couples to make our idea talk. The chemistry between the couples brings charm to the commercials while effortlessly communicating the brand benefit.”

     

    Three scripts were devised for three strategic markets. Each commercial weaved a story about a perfect couple. Nitin Srivastava, Senior Creative Director, Ogilvy New Delhi recalls, “Cracking the idea was the hard part but fleshing it out was immense fun. We enjoyed writing stories after stories before we finally rested at three. Here, I would like to specially mention the efforts of Umesh Grover and Jonathan George who behaved like the perfect match on this project.”

     

    Amit Sharma of Chrome was a wise choice to shoot these scripts. His adept handling of emotions and dialogues comes out in full glory in the series. The films showed how couples from different age groups, mindsets and geographies have something in common – the flavour. Chrome Films did thorough planning and research for two months before finalising the casting. All films were shot in a single take to bring out natural reactions from the couples.

     

    Best Foods Ltd have already begun their plans for the coming year. Ogilvy, New Delhi is gearing up to lay out a brand new, sumptuous experience of films. The consumers too, are waiting eagerly for a fresh serving.

     

    Credits:

    Company: Best Foods Ltd.

    Product: Best Rice

    Production House- Chrome Pictures

    Director- Amit Sharma

    Creative team: Ajay Gahlaut, Nitin Srivastava, Umesh Grover & Jonathan George

    Client servicing team: Sharmista Dev, Vineet Kindra, Shivani Sharma & Lagun Sehgal

     

  • Ogilvy Delhi has been awarded the Ministry of Tourism (Incredible India) creative business.

    Incredible India back with Ogilvy

    Ogilvy Delhi has been awarded the Ministry of Tourism (Incredible India) creative business. The business win is an outcome of a  multi-agency pitch from among agencies across India. Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia, said, “I am absolutely delighted that the Incredible India campaign that we had launched in 2003 is now back with us. We look forward to doing some incredible work for India Tourism.”

     

    With this win again, Ogilvy’s mandate over the next three years is to provide a strategy and creative vision. This should align with and take Incredible India to the next level in both, the domestic and international markets.

     

    Sanjay Thapar, Group President – North & East, Management, Ogilvy & Mather, New Delhi, said, “Building a Brand for the country is probably one of the highest honours that any agency can be given and I am so happy that we have received this opportunity once again for India. We launched Incredible India when the journey first began and will now partner the Ministry of Tourism to take it to greater heights again. This is probably one of the best things that could happen to us at the start of 2012.”

     

    Ogilvy India has established its capabilities in the tourism sector having created very laudable campaigns for MP Tourism, MTDC (Maharashtra Tourism Development Corporation), Gujarat Tourism among others. Ogilvy Delhi is currently handling J&K Tourism and has been empanelled with HP and Rajasthan Tourism in the past.

     

    Tourism is the second largest foreign exchange earner in India. Besides being an economic driver for growth. Tourism promotes national integration and international brotherhood. India’s thousands of years of history, its length, diversity and the variety of geographic features make its tourism offering interesting, large and varied.

     

  • Mr Premjeet Sodhi, has taken charge as COO of LMG, Mr Mahesh Motwani has been promoted to Executive Vice President of the Kolkata office and Mr Patrick Gomes has been elevated to head of the agency's Mumbai business

    LMG announces key elevations in Mumbai, Kolkata & Kochi

    Mahesh Motwani

    By A Correspondent

     

    The process of restructuring at Lintas Media Group (LMG) continues. Mr Suresh Balakrishna, CEO of the proposed agency under the LMG fold, has announced a few elevations in a communiqué released to the media.

     

    While, Mr Premjeet Sodhi, has taken charge as COO of LMG (as reported first by MxMIndia), on the back of strong new business wins and a healthy growth in Kolkata, Mr Mahesh Motwani has been promoted to Executive Vice President of the Kolkata office and will develop new markets as well. Mr Patrick Gomes has been elevated to head of the agency’s Mumbai business. With fourteen years experience, Mr Gomes has been with LMG for 1.5 years, heading prestigious financial accounts and the Bajaj Group. He was previously with Starcom, Mediacom,TME and Madison.

     

    Patrick Gomes

    Meanwhile, eight-year LMG veteran, Dhirendra Singh has been promoted to Head of Planning for the Mumbai Office. He has been overseeing planning for accounts like UBI, Jyothy Laboratories, Bombay Dyeing etc and now takes on a larger responsibility for the entire office.

     

    Vidya Nandakumar

    Ms Vidya Nandakumar has returned to the agency earlier this month as Head of the Kochi office and has taken charge of the Manappuram and other businesses. She has come in from Madison, Bengaluru and has more than 12 years of experience in the industry, handling businesses like Britannia Industries Ltd, ITC Ltd, Hewlett Packard and Muthoot Finance.

  • 'We are thrilled to welcome a truly exceptional talent, an excellent creative leader and a wonderful person like Sonal to the DDB Mudra Group,' said Group CEO and MD Madhukar Kamath.

    DDB Mudra confirms Sonal Dabral entry as Chairman & CCO; will also be on global & regional creative councils

    By A Correspondent

     

    Madhukar Kamath, the Group CEO and MD of the DDB Mudra Group, has announced the appointment of Sonal Dabral as the Chairman and Chief Creative Officer of the DDB Mudra Group. On Mr Dabral’s appointment, Mr Kamath said, “Coming on the back of an excellent 2011, both in terms of business and recognition, the DDB Mudra Group is poised for explosive growth. As the most awarded Indian agency at Cannes, Spikes, Abbys etc, to name a few, we are thrilled to welcome a truly exceptional talent, an excellent creative leader and a wonderful person like Sonal to the DDB Mudra Group. His mandate will encompass the entire spectrum of agencies that work across what is certainly the most integrated marketing and communications services network in the country. Agencies like DDB Mudra, Mudra, DDB Mudra Max (OOH, Media, Experiential and Retail), Rapp, Tribal DDB, DDB Health & Lifestyle, Water, Maatra etc. which constitute the DDB Mudra Group will now have their creative teams reporting in to Sonal.”

     

    He added, “I am personally thrilled to welcome Sonal Dabral. I have known him for two decades now. We worked together in Delhi years ago, on the iconic ‘Humko Binnies Mangta’ campaign. He will partner me on the exciting agenda that we have ahead of us for the DDB Mudra Group. The legendary Bernbach legacy, the much admired creative business solutions of the DDB Worldwide network, the Social Creativity agenda, the entrepreneurial zeal and track record of building several successful national brands that Mudra brings to the table, the extensive and certainly unique multi-faceted offerings in the DDB Mudra Group will all form an excellent platform for Sonal.”

     

    Mr Dabral has over two exciting decades of experience on brands like Audi, Fiat, Tata Safari, Dove, Le Sancy, Unilever Foods, Ponds, Lakme, Panadol, Cadburys, Asian Paints, Fevicol, Virgin Mobile, Tata AIG, Prudential, GE, Nestle’s Maggi and Milo, DBS, Remy Martin, Colgate, Pizza Hut, Sony, Coca Cola and DHL.

     

    A graduate of the National School of Design (NID), Mr Dabral began his career in Lintas, Delhi. After a brief stint in Mudra Delhi, he went on to have an extremely successful stint at  Ogilvy Mumbai before moving to Kuala Lumpur to head Ogilvy in Malaysia and make it one of the top creative offices in the region. Next, as the Chairman and ECD of Ogilvy Singapore, he led the agency to become not just the hottest agency in the region and the No 1 creative office in the whole of Ogilvy Worldwide but also in the entire WPP global network. His last assignment was in a dual role, as the Regional Creative Head and Chairman-India of Bates operating out of Singapore and Mumbai.

    Apart from being a prolific winner in most of the Regional and International Award shows like Cannes, Clio, D & AD, One Show, LIA, Andy Awards, AdFest, Spikes etc., Sonal has served on most of the juries globally.

    Said Mr Kamath, “Apart from partnering me in India, Sonal Dabral has also been invited by Amir Kassei, the Global Chief Creative Officer of DDB WW, to serve on the Global Creative Council of DDB. In the Asia-Pacific region, he will Co-Chair the Regional Creative Council with Amir Kassei. With the vast array of clients, brands, services and offerings in the DDB Mudra Group, an exciting ‘Growth Agenda’, an unparalleled creative manifesto in the Bernbach legacy, I eagerly await Sonal’s arrival.”

  • Ajay Kakar, CMO – Financial Services, Aditya Birla Group on when the time's right for you to say ta ta to your agency

    The Anchor: 8 indications when you know it’s time to bid goodbye to your agency

    By Ajay Kakar

    These are the views of a person who has invested 15 years at the agency end. And for the last six years he has been at the client side.

     

    These are the views of a marketer who strongly believes that the role of an agency partner is invaluable to his success and the success of his brand.

     

    #1 When you have the frequent need to say all the best to exiting key members of the agency: A brand is built over years. Passion and consistency are two critical pillars in this journey. And if an agency loses/shifts your key team members frequently, that’s bad news.

     

    #2 When you have many people servicing your account but you do not remember the name of any: You do need mere hands and legs. To quote David Ogilvy, you need people who know more about the brand than even the client. People who leave an impression on you and make an impact on the brand. People you can’t afford to forget. Nothing less will do.

     

    # 3 When you have meetings only at times of a brief initiated by you: You need Brand Custodians and Brand Stewards. People who are thinking of your brand all the time. And not only when you have a felt need. Else you will always feel compromised.

     

    # 4 When your agency only discusses advertising or 30-seconders with you: In today’s world you need to surround and engage your fickle and distracted consumer at all times. And if your agency doesn’t help you with that they may be contributing to your losing your customer.

     

    # 5 When your agency does not meet you after a campaign to enquire about the results: A marketer does not need advertising. He needs advertising that sells. He is evaluated on results. If your agency is not helping you get there faster, cheaper or better, why will you value them?

     

    # 6 When your agency doesn’t ask for an annual hike with confidence and more so if your agency does not propose a performance-linked incentive plan: A true partnership must be a win-win for both parties. And if your agency is contributing to your success, why would they think twice before asking for your just rewards. Is it because they are not performing?

     

    # 7 When an agency doesn’t meet you at regular intervals to seek a structured

    feedback/evaluation: If your partner doesn’t have a road map with clearly defined milestones, there is a good chance that you are not headed in the right direction.

     

    # 8 When an agency does not aspire to win industry recognition/awards on your brand: In our business passion is everything. And if your partner is not excited to do pathbreaking work for your client work that gets noticed and talked about the brand is possibly not in safe hands.

     

    Ajay Kakar is CMO – Financial Services, Aditya Birla Group

     

  • Interface creates a goes ahead and creates a slightly 'bold' campaign for Mahindra SUV.

    New campaign dares to highlight Mahindra SUV ‘masculinity’

    By Shubhangi Mehta

     

    Mahindra’s new SUV Campaign, ‘Stories’ created by Interface Communications focuses on the ‘masculinity’ of Mahindra with an extreme but engaging story.

     

    The campaign actively seeks out new experiences that become a global trend. People today aren’t just happy with accumulating riches and assets. Living a rich life is as important, if not more, is what the campaign focuses on.

     

    The media vehicles chosen for the same are TV, as of now, and going forward the campaign will also focus on press, digital and outdoor.

     

    On being asked about the ‘bold’ avatar of the campaign, Mr Robby Mathew, NCD, Interface said: “Here is a vehicle that doesn’t look like any other SUV in the country. It is truly a global vehicle. Its design and technology rivals the very best in its category, anywhere in the world. Hence the edgy idea and the British humour. The ad, with it’s over the top plot, different narrative style, and lastly the action and setting tries to reflect this”.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=CJue4VKbWUk[/youtube]

    The creative idea revolves around ‘interesting people’ who have stories to share.

    People who have travelled lot, seen different places, done different things, in short are interesting people and they have interesting stories to tell. They are the life of any party or get together. Everyone wants to listen to them. They take us out of our mundane existence and promise us a life that we could live if we only we had the courage and desire to. Hence the creative idea of stories.

     

    In fact, the tag line of the brand is not just a tagline but a wish/blessing which says “may your life be full of stories”. It is a wish that you live a very rich, very fulfilling life. And that is the life the brand wishes for you.

     

    Mr Matthew added: “International production values, exotic locations, never seen before car shots – unlike other car ads where the car shots are smooth and romance the car slowly – here the shots resemble the action scene in a Hollywood film: ‘edge of the seat’ treatment is how I will describe this campaign and this is what makes it different from others”.

     

  • Dentsu will now be handling the media duties, along with the creatives it was handling previously.

    Top Ramen consolidates its advertising duties with Dentsu

    By A Correspondent

     

    Top Ramen, the instant noodle company from Indo-Nissin, has consolidated its advertising duties with the Dentsu India Group. Dentsu Communications has been already handling the creative duties and now with media, too, coming under its umbrella, Dentsu has consolidated the entire business.

     

    The media duties were earlier being handled by Madison Media. The size of the business in the last financial year was close to Rs10 crore and is slated to scale upwards and be in the range of Rs15 crore.

     

    Confirming the development, MNVV Prasad, General Manager, Sales and Marketing, Indo-Nissin Foods Ltd, said: “At this juncture we were looking at integrating our communication. Since Dentsu is already partnering with us for creative, we decided to consolidate the media with them too.”

     

    He added: “The instant noodle market has undergone tremendous change in the last two years, especially with international players coming into fray and the existing ones going aggressive. Top Ramen has been a leader in the world in this category and scores in innovative product strategy. We hope to combine our advantages and come out with a strategic communication that will differentiate us from others. We want to grow on the basis of our different positioning in this category.”

     

    Top Ramen has been competing with Nestle’s Maggi much before Knorr, ITC’s Yippee or GSKs Foodles came in the fray. Sensing competition, Top Ramen has gone aggressive on its marketing plan in the last two years and even signed on Saina Nehwal to feature in its advertising, which is a shift from its earlier strategy.

     

  • On the occasion of its second anniversary, Scarecrow Communications Ltd. launches a design division – www.scarecrowdesigns.net.

    Scarecrow turns 2, launches design division

    By A Correspondent

     

    With two offices, 45 people and 25 brands, Scarecrow has completed two successful years today (Feb 9). On the occasion of its second Anniversary, Scarecrow Communications Ltd. has announced the launch of a design division -www.scarecrowdesigns.net. Primarily, Scarecrow Designs, headed by Kapil Tammal as Design Director, will provide exclusive design solutions to various clients.

     

    Scarecrow Designs also endeavours to produce pure graphic design content on its own. The in-house designers and budding talent from design schools will be roped in to create merchandise (t-shirts, bags, accessories and so on), which will be showcased at the Scarecrow Art Gallery and on www.scarecrowdesigns.net

     

    Why Scarecrow Designs?

    Scarecrow Communications Ltd provides all advertising solutions under one roof. But the team realizes that there is a lot of demand for pure design-led jobs. From brand manuals to corporate & brand identity, and packaging. Due to the retail boom, mall culture and entry of many international lifestyle brands inIndia, design has become extremely imperative.

     

    Many national/international brands, more often, avoid spending on full-fledged ATL campaigns due to media costs. But what they can’t avoid spending on is to create a look, feel and imagery of the brand where design is sacrosanct. And so, these clients specifically seek design-led communication solutions. And there was a need gap here.

     

    The team at Scarecrow also observed that good talent from design schools normally joined design houses rather than ad agencies, leaving them with substandard design talent.

     

    To correct and balance the design ecology of talent and need, Scarecrow believes in identifying design talent at an early stage. Even when the current Design Director Kapil Tammal was brought on board, he was also offered a senior position in Landor, one of the leading design houses. Subsequently, Scarecrow has also attracted talent from design institutes like NID.

     

    Yet, to complete the ecology of design, one needs to create a complete environment of design that attracts and nurtures great design minds to provide great design solutions. Hence the launch of a separate interface called Scarecrow Designs.

     

    Idea behind the new identity:

    Crop Circles have been the biggest design mysteries in the world. Even today, some believe aliens create them, while some believe it’s a hoax. Being Scarecrow, standing tall in the field, the team thought of owning and associating with Crop Circles. No one has officially claimed to own them yet.

     

  • For good to triumph over evil, what better place to start than one’s own backyard?

    The Anchor: 10 media evils we’d like to see banished this Dassera

    By Pradyuman Maheshwari

     

    It’s Dassera tomorrow, a festival that symbolises good winning over evil. Here’s my list of 10 media evils that I would like to see the end of. You can say that some of these are predictable since I have written about the issues in the past, but they are genuine evils. Banish them!

    #1 Corruption

    The 10-letter word is not just a preserve of government and politicians. It exists in plenty in corporates and the private sector. Our business included. Bribes to get sales deals through, generating revenues by way of money payouts and favours. Sending media buyers and clients to see the FIFA World Cup or Wimbledon tennis is nothing extraordinary these days. Nor is selling of magazine covers, or newspaper or website stories, in lieu of monies very surprising. Ditto with awards: money or just for old times’ sake. Har ek friend zaroori hota hai!

    #2 Paid news

    This has been institutionalised by certain publications even if it’s for just for lifestyle, glamour and brand launch news. It needs to stop, and a dubious disclaimer won’t do. Paid News is prostitution of editorial space and I don’t have to spell out what its practitioners should be called.

    #3 Industry fiefdoms

    Trade associations are supposed to help the lowest common denominator, but in the media we have a situation that some of the aasociations have become fiefdoms and people hardly mentor or help the weaker players. In fact they often attempt to crush them.

    #4 The ratings race

    Revenues happen only if there is proof that your product is read or seen or heard. Nothing wrong with it. But some newspapers are rumoured to go to any extent to fix things. And channels see nothing wrong tweaking storylines for better numbers. Ratings ke liye kuch bhi karega!

    #5 Dearth of talent and disparity in salaries

    There is need for dramatic change here. Some wings of media and marketing are paid fantastically, others pathetically. Journalists, for instance, are very poorly paid in many establishments. Ditto with staffers in Tier 2 cities. The media needs to attract quality talent and offer great content. Both are critical for good content. Alas, I don’t see this changing in a hurry.

    #6 Abuse of Intellectual property

    In Indian media, copyright is mostly defined as the right to copy. Our media companies are fortunate that legal action takes its time or never happens. Else a few of them could be giving the more high profile criminals company in Tihar or Arthur Road. The discipline has to start from the ground-up. Googled pictures must be a no-no and only licensed content must be used.

     

    #7 Fake ads

    It’s not as severe as other issues here, but the fake ads that advertising agencies craft to win awards are not on. Yes, they are a given these days and some leading agencies patronise the practice. But there has to be a way to end it. Perhaps some introspection?

     

    #8 Content sucks

    The self-regulation mechanism has been set up, but I think some of our channels, especially a few newswallahs, could do with a drive to improve content. And a news channel must air news and possibly some kutta-billi stuff. Not the other way round.

     

    #9 FDI blues

    Foreign direct investment in radio was hiked to 26 percent last week and in news channels it’s restricted to 26 percent till date. However, GECs can be 100 percent owned by foreigners. And creative and media advertising agencies too can be fully owned by non-Indians. Given that ad agencies influence media buying decisions and hence can in turn influence the media, why not allow full FDI in news and radio?

     

    #10 No Ethics!

    It’s a dirty word in most media organizations. Look at how many have a Code of Ethics, and insist on employees (and the promoters) agreeing to practise it.

     

     

    The views expressed here are my own and are not endorsed by MxMIndia.com

  • We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W, says Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd.

    M&C Saatchi bags creative mandate for W

    By A Correspondent

     

    The year has begun on an exciting note for W – the leading Indian contemporary ready-to-wear brand for women. The brand appointed M&C Saatchi to carry out their creative duties.

     

    Speaking on the creative association, Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd. said: “We were impressed by M&C Saatchi’s in-depth understanding of the women’s apparel market and the target consumer. We found in M&C Saatchi a partner who has the strategy, market analysis, creative expression all figured out just right for W. Indian women’s wear market is large, unorganized and untapped. Being a leading women’s wear brand, W is well positioned to capitalize on this opportunity and with M&C Saatchi we look towards achieving greater successes for the brand.”

     

    The advancement was confirmed by Anjali Nayar, CEO, M&C Saatchi: “It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together.”

     

    Commenting on this advancement, Richa Sinha, Executive Creative Director, M&C Saatchi, said: “We are happy to have got W as it is a brand that’s close to our heart. What makes W so special is the fact that the brand truly embodies the true spirit of the modern Indian woman and doesn’t believe in slotting women in their clichéd roles.”

     

    Rupin Jayal, Head – Strategy & Planning, M& C Saatchi said: “W is a brand that is unique in representing the aspirations and identity of contemporary Indian women. With its blend of international influences framed within Indian silhouettes, W has the potential of becoming an iconic brand.”

     

    W, a part of TCNS Clothing Pvt. Ltd, designs, manufactures and retails fashionable garments for the Indian women. It is the pioneer in introducing the concept of ‘Mix-n-Match’ in retail and has long been known for its fits and exotic inspirations. W is present in 40 cities across the country with 100 exclusive stores.

     

    M&C Saatchi Communications is one of the world’s youngest and fastest growing global advertising agency networks, with offices in 22 cities across 15 countries. It is founded on the principle of Brutal Simplicity of Thought, with all offices grounded in an entrepreneurial spirit. With offices in Mumbai andDelhi, M&C SaatchiIndiais now an agency of choice for leading entrepreneurs.