MxMIndia

Category: Ad Agencies

  • Opens doors with offices in three cities

    Brand Storytelling agency Anecdot debuts

    Mohit Kharbanda
    Mohit Kharbanda

    Mohit Kharbanda, a brand storytelling leader with over 20 years of experience across diverse industries, has announced the launch of his new venture, Anecdot, set up with a vision of humanising brand storytelling. With headquarters in New Delhi and a global presence spanning New York and Paris, The agency aims to disrupt the traditional cookie-cutter approach to brand storytelling by creating resonant stories that deliver measurable impact for clients.

    Said Kharbanda: “Consumers today crave authenticity. Anecdot helps cultivate a culture adjacent to your brand by crafting stories that resonate on a deeper level, building genuine connections and driving measurable results for our clients. We’re not here to create fleeting trends. Anecdot is all about crafting timeless brand narratives that capture hearts and minds on a global scale. Our team’s diverse experience allows us to tell stories that transcend cultural barriers and leave a lasting impact.”

  • To Chief Operating Officer, GroupM South Asia

    GroupM elevates Ashwin Padmanabhan

    Ashwin Padmanabhan
    Ashwin Padmanabhan

    GroupM, WPP’s media investment group, has announces the elevation of Ashwin Padmanabhan as Chief Operating Officer for South Asia. He will continue to be based out of Gurugram and report to Prasanth Kumar, CEO – GroupM South Asia.

    Padmanabhan will now oversee a streamlined structure that brings together GroupM’s extensive and diversified key practices. This includes Influencer Marketing, Content, OOH offering and Nexus. Investments, Trading, Partnerships, Motion and Entertainment will continue to be part of his portfolio. Ashwin’s strategic vision will play a pivotal role in seamlessly integrating GroupM’s diversified services, to develop and deliver a best-in-class solution that unlocks value for clients and GroupM.

    Said Prasanth Kumar, CEO – GroupM South Asia: “Ashwin’s deep understanding of client requirements and industry ecosystems and his proven track record ensures a seamless alliance across respective domains. He will continue to drive synergies across multiple practices emphasizing simplicity and consolidation to consistently deliver outstanding client work.”

  • Prasad to lead New Business Development and Marketing

    GroupM appoints Praseed Prasad as Chief Growth Officer

    Praseed Prasad
    Praseed Prasad

    GroupM India has announced the appointment of Praseed Prasad as Chief Growth Officer. In its newly created role, Prasad will lead GroupM’s growth, marketing and communications.

     

    In a homecoming of sorts, Prasad has held key roles within GroupM, including heading digital trading and overseeing digital investments for all GroupM clients. , returning back to GroupM, brings a wealth of experience to this position. This is prior to joining IceCream Labs in 2015. Earlier he has had stints at Flipkart, where he ran the Ad Agency Business and led Media and Partnerships, as well as at Google, where he managed Media Operations for EMEA markets and later ran the Google APAC Agency and Partner business.

     

    Said Prasanth Kumar, CEO – GroupM South Asia: “It is great to have Praseed back to GroupM as Chief Growth Officer. His extensive experience in understanding client needs, strategic initiatives, industry knowledge, and cross-functional collaboration positions will help us enhance our market growth. His track record underscores his ability to navigate complex ecosystems and deliver results. We anticipate that his leadership will directly benefit our clients and the brands we work with, driving innovation and enhancing performance.”

     

    Added Prasad: “I am delighted to return to GroupM where I grew during the early days of my career and spent more than a decade setting up new business units and functions. I look forward to strengthening opportunities for our clients and brands that will allow me to apply my experiences to help grow the GroupM business onwards and upwards. Am excited to collaborate with all the agency teams to help drive our clients’ business impact and deliver them exceptional growth.”

     

    Praseed will be based out of GroupM’s Bengaluru office and report into Prasanth Kumar.

  • The account was won in a competitive multi-agency pitch

    SoCheers wins digital mandate for Asus India

    SoCheers, the digital-first creative agency, has won the digital mandate of Taiwanese multinational electronics giant, Asus for its Indian business. The account was won following a multi-agency pitch and the account will be handled from the agency’s Mumbai office.

    Talking about their partnership with SoCheers, Paramjeet Singh Mehta, Head of Marketing, Asus India said, ”We are on the verge of making some new additions and developments to our existing portfolio & believe that a lot of value can be built through our digital touchpoints. The vision for the brand that we have & what SoCheers is envisioning syncs well and we are delighted to partner with SoCheers and embark on our digital growth journey”.

    Added Siddharth Devnani, Co-Founder & Director, SoCheers said, “As a global leader in innovative technology, Asus is at the top of their game with their cutting-edge expertise, setting them a class apart in the ever-evolving tech landscape. We are ecstatic to partner with Asus and together, we look forward to creating impactful campaigns that strike the right chords, win attention and propel the brand to the next level”.

  • Or Dentsu Creative Isobar, to be precise

    Abhijat Bharadwaj is CCO, Isobar

    Abhijat Bharadwaj
    Abhijat Bharadwaj

    Dentsu Creative India has announced the appointment of Abhijat Bharadwaj as Chief Creative Officer (CCO) of Dentsu Creative Isobar.

    Co-reporting to Amit Wadhwa, CEO, Dentsu Creative India and Sahil Shah, President, Dentsu Creative Isobar, Bharadwaj will work very closely with the leadership team to drive the agency’s creative agenda forward. He will focus on further strengthening the creative prowess and the exceptional talent pool that Dentsu Creative Isobar has built over the years working with many iconic Indian and global brands.

    Commenting on his appointment, Wadhwa said: “Abhijat is not just an exceptional creative talent but a visionary leader for this new age. His passion for excellence in both work and team building will set new industry standards. Alongside our formidable team of creative leaders, we are confident that Abhijat will propel us to new heights of success and recognition.”

    Added Shah: “Abhijat’s entry unlocks a new level of growth for us. In today’s day and age, brands need a creative agency that solves problems, regardless of platforms or mediums, because that’s how non-linear and multi-platform the consumer is. And in this new era, I believe we have a phenomenal talent pool, with strong creative capabilities and the right culture to be in the pole position. With Abhijat leading our creative from the top, I am certain we are now a team to beat.”

  • As Chief Client Officer

    B. Ramanathan returns to Ogilvy

    B. Ramanathan
    B. Ramanathan

    B Ramanathan is back at Ogilvy India from Ogilvy Asia Pacific. Ramanathan will be joining the agency network as Chief Client Officer.

    Over a 29-year career, Ramanathan donned many hats. His stint in Ogilvy is now in its 24th year, 16 of which have been spent in various business and office leadership roles across markets in Ogilvy India.

    Prior to his move to Ogilvy India, Ramanathan’s last role was as the Chief Marketing Officer of Ogilvy Asia and the Global Brand Leader – Mondelez, based out of Kuala Lumpur.  He had also been instrumental in driving the growth and transformation agenda for Ogilvy Indonesia as it’s Group CEO.

    Said VR Rajesh, Group CEO, Ogilvy India: “Ogilvy India’s growth has been on the back of client centricity and depth of engagement and Ram’s return adds fillip to this core strength. He will focus on our top clients in bringing to bear the best of Ogilvy’s capabilities, driving transformation and growth of the businesses. He will be an important shot in the arm as Ogilvy India continues its journey of creative excellence.”

    Added Ramanathan: “It feels great to be back at the mothership, especially at a time when it is going through a purple patch. With the repertoire of marquee clients, I look forward to partnering with our fantastic teams across markets in delivering transformative work and growth for the businesses.”

  • Transition to AI-powered Creative and Technology

    Media.Monks is now just Monks

    Sir Martin Sorrell’s Media.Monks is now going to called Monks. Just that, but guess the objective is to move beyond the globally beleaguered media industry.

    Media.Monks, the operating brand of Sir Martin Sorrel’s S4 Capital has announced what it calls a more streamlined and more effective offerings.

    Media.Monks will transition its services into two “fully synchronised” practices: Marketing services and Technology services, both powered by Monks.Flow, the AI-powered, marketing and workflow platform.

    Said Sorrell who is S4 Capital Founder and Executive Chairman: “Many of today’s agencies are wrestling with the pace of change in a world profoundly transformed by technology. It’s always been our ambition to disrupt the legacy model and today marks another important milestone in that journey. With this shift in the way we deliver our services to market, we are better able to help clients transform the economics of their businesses and are well-positioned to develop and define the future of our industry.”

  • …. for its 100th anniversary through integrated marketing approach

    Three Fourth Solutions to boost Halder Group’s brand visibility

    Marketing agency Three Fourth Solutions (TFS) has been awarded the mandate for Halder Group to “elevate” the brand’s visibility through a comprehensive integrated marketing approach.

    Operating from the agency’s Kolkata office, the primary objective under this mandate is to articulate Halder Group’s vision and enhance its brand presence across multiple platforms.

    Said Pragati Agarwala Jain, Partner and PR Strategist at TFS: “We are thrilled to partner with Halder Group to amplify their legacy and impact in the industry. Our strategic focus will be on crafting compelling narratives that resonate with stakeholders, leveraging digital platforms to maximize Halder Group presence, and reinforcing their leadership position.”

    Meanshiel Koustuv Halder, General Manager & Change Management and Process Improvement at Halder Group, believes that teaming up with Team TFS will help Halder Group shift to a “digital-first” strategy. “This alliance could also open up new opportunities for the brand to grow and expand,” he added

  • Patil will report to Vikram Sakhuja

    Pallavi Patil back with Madison Media as VP – insights & strategy

    Pallavi Patil
    Pallavi Patil

    Madison Media, a unit of Madison World, has announced the return of Pallavi Patil as Vice President – Insights & Strategy. In her new role, Patil will report to Vikram Sakhuja, Group CEO of Madison Media & OOH.

    Said Sakhuja on the appointment: “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”

    Added Patil: “I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team.

  • With Food and Beverages and Tech Brands in Mumbai

    Connekting Dots bags some new mandates

    Connekting Dots, a marketing and brand communication agency, has announced the addition of the foowing clients to its portfolio: Waikiki, Vario, Pompa, and Warehouse47.

    Said Neha Khilnani, Founder and CEO of Connekting Dots: “We are thrilled to welcome Waikiki, Vario, Pompa, and Warehouse47 to our portfolio. This expansion underscores our commitment to driving brand excellence through innovative, integrated approaches. At Connekting Dots, we believe in crafting tailored strategies that authentically represent each brand, ensuring they achieve their goals and leave a lasting impact in their respective industries.”

  • To develop and execute social media strategy for Udaan

    SW Network bags mandate of Udaan

    SW Network advertising agency has been chosen to lead the creative mandate for Udaan, the eB2B platform working to solve the core trade problems faced by small and medium businesses by leveraging technology and bringing the benefits of eCommerce to them.

    Said Pranav Agarwal, Co-founder, SW Network, said, “Digital engagement is critical in today’s business landscape, and our partnership with udaan is a testament to that. We are committed to crafting social media campaigns that not only enhance udaan’s brand visibility but also resonate deeply with its large community of users. Through our innovative storytelling and compelling visual content, we are aiming to not just drive engagement but also foster a lasting connection with every stakeholder in udaan’s ecosystem. Our goal will be to solidify udaan’s position as the top eB2B platform in India.”

  • Conceptualised and created by Plan B Advertising

    Ujjivan SFB unveils new brand campaign

    Ujjivan Small Finance Bank launched its new brand campaign ‘Banking Jaise Meri Marzi, Ujjivan makes it easy-easy (Bank the way you want, Ujjivan makes it easy-easy)’.  The campaign has been conceptualised and created by Plan B Advertising.

    Said Carol Furtado, Executive Director, Ujjivan: “As a responsible mass market bank, we are committed to creating a financial and digitally inclusive future for our customers. Our new campaign is an assurance to make banking easy, accessible – anytime, anywhere across phygital channels, in a secure and safe way. Our digital banking product suite aims to establish us as an easy and convenient Banking Partner.”

     

    Added Sunil Penugonda, CEO, Plan B Advertising, Bengaluru: “There are banks and there are banks. Only rarely do you encounter a bank like Ujjivan. A bank that is deeply committed to keeping the customer at the centre. It is the first time we have seen a bank where customer service is a part of culture rather than a feature. Easy and Convenient is exactly what the film is attempting to capture. We believe that this proposition of easy banking will settle into people’s minds, thanks to the jingle, which is simple, direct, and memorable.”