MxMIndia

Category: Ad Agencies

  • This has happened after partnering with BCCI to secure them as the official umpire partner for the IPL

    EssenceMediacom secures mandate for Wonder Cement

    EssenceMediacom, GroupM’s media agency has announced winning the media mandate for Wonder Cement, after partnering with BCCI to secure them as the official umpire partner for the IPL.

    Said Navin Khemka, CEO, EssenceMediacom – South Asia: “We are witnessing a paradigm shift in how brands engage with their audiences. Through this partnership we look forward to being a part of Wonder Cement’s ambition in becoming India’s foremost cement company. By leveraging innovation and technology, we aim to deliver outstanding results for both the fans and the company. This victory reaffirms our commitment to building stronger teams and creating innovative, tailored solutions for our clients.”

    Added Vinit Karnik, Head, Sports E-Sports and Live Entertainment, GroupM – South Asia: “Securing the media mandate for Wonder Cement underscores our agency’s expertise in positioning brands at the forefront of their industries. By harnessing advanced technology and innovative strategies, we are poised to elevate Wonder Cement’s profile as a leading cement producer in India. This partnership with the IPL exemplifies our commitment to leveraging sports marketing to drive brand growth and visibility, and we are thrilled to contribute to Wonder Cement’s ambitious journey.”

    Said Vivek Patni, Director, Wonder Cement: Wonder Cement is a gold standard when it comes to quality. BCCI represents the highest standard in the world of cricket. Partnering with BCCI for IPL is in line with our philosophy of maintaining the highest quality standards be it in our products or our associations and partnership.

    IPL is the most watched sports across continents. And it is a matter of pride and happiness to be seen on the National stage and what better way than IPL? This partnership is a significant step towards building a brand that spells quality, commitment and excellence.”

  • Knowledge sessions and masterclasses dominate proceedings

    Day 2 @ Goafest: First Half Wrap-Up

    Day 2 of Goafest 2024 began began with a session hosted by the India chapter of IAA in collaboration with UNICEF. The theme was titled Gender-Sensitive Marketing: Navigating The New Consumer Landscape. Among the panellists were Chandni Shah, Chief Operating Officer of FCB Kinnect, Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital, Kailashnath Adhikari, Business Head of Sri Adhikari Brothers & Managing Director of GovernanceNow, Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia & Chairman of Leo Burnett South Asia; and Ram Madhvani, Filmmaker, Producer, and Founder of Equinox Films and Ram Madhvani Films. Moderating the discussion was Kranti Gada, Founder of NeOwn.in.

    Post that, in a keynote address, Pulkit Trivedi, Managing Director of Snap Inc. India, revealed how Snapchat emerged as the preferred platform for young India. This was following by a session titled titled Media Agencies Panel – The Changing Expectations from a Media Client Leader, and the Challenges in Getting There, comprising prominent industry leaders. The panellists included Ajay Gupte, CEO, Wavemaker South Asia, Anita Kotwani, CEO – Media (South Asia) at Dentsu, Tanmay Mohanty, CEO of Publicis Media Services India and Vaishali Verma, CEO of Initiative India. Steering the discussion was Vikram Sakuja, Partner & Group CEO of Media & Out-of-Home at Madison Communications.

    The third knowledge seminar was titled, Trust or Bust: Thriving in the Digital World, with ASCI as partner. The panel of experts included were Amit Doshi, Chief Marketing Officer at Britannia, Falguni Vasavada, Professor at MICA and Digital Creator, Paras Sharma, Director of Global Partnerships at Meta and Sharan Hegde, Finance Content Creator and Co-founder and CEO of 1% Club. Manisha Kapoor, CEO & Secretary General of ASCI, moderated the session. We thought the session could be a tad longer.

    What followed was a fireside chat featuring Ankit Kapoor, Head of Marketing & International Business at Parle Agro, Mahesh Shetty, National Sales Head at Viacom18 and Navin Khemka, CEO – South Asia of Essence Mediacom. Conducting the conversation was anchor and marathoner Shibani Gharat.

    Day 2 also saw a series øf masterclasses. By WhatsApp on Agency Exclusive: Drive growth across the customer journey with WhatsApp, presented by Riddhika Sand. Then Ujaya Shakya, Founder and CEO of Outreach Nepal on Unlocking Market Potential: Open your eyes to Nepal. There was also the the D&AD masterclass presented by Lisa Evans and Paul Drake titled Unlocking Award Winning Ideas. Amazon miniTV also held a masterclass on Brand Integration with Vijay Iyer, Director, Amazon Ads India and Amogh Dusad, Head of Content, Amazon miniTV conducting the session. There was also a masterclass on Hall of Flame – The Olympics Masterclass presented by Chandan Roy.

  • Wavemaker is Media Agency oof the Year, ABP Publisher of the Year

    Wavemaker is Media Agency oof the Year, ABP Publisher of the Year

    It’s now become a winning habit for GroupM agency Wavemaker. On the first day of the Goafest 2024, Wavemaker India was crowned Media Agency of the Year at Abby Awards Powered by One Show. They bagged 16 metals. Earlier, ABP Ltd bagged the Publisher of the Year titled with five metals.

    The EssenceMediacom team winning the sole Grand Prix Media Abby for Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV

    The Wavemaker tally include four golds, nine silvers and three bronzes. The sole Grand Prix presented was won by GroupM agency EssenceMediacom for Airtel 5G Plus campaign #LookMaImOnTV for innovative use of branded content – integration.

    While Wavemaker scored 98 points, the next best was less than half that at 48. That was Initiative Media. EssenceMedia secured 42 points.

    The ABP Pvt Ltd team winning the Publisher of the Year Abby

    Like last year’s edition, the Abby Awards are powered by One Show and have received a total of 3506 entries as against 3301 last year. As many as 73 entrants for the Media Abby as against 63 last year. In Creative, there are 198 entrants as against 181 last year. The total number of entries for Media Abby were 1258 this year (up from 1019 last year) and in the various categories under Creative, it’s been 2248 this year, as against 2282 last year. Digital, Mobile, and Technology, have collectively garnered 626 entries from 75 companies.

    The gates for receiving entries had to be shut as per deadline, we were told, else, the entries for Creative Abby would’ve crossed last year’s tally.

    There were 23 jury chairs and 204 jurors across 23 categories. Of these there were 53 new, young, award-winning judges. There were 68 women amongst the judges (nine jury chairs are women).

    Publisher Abby

    Media Abby

  • To boost company’s growth and innovation

    Liqvd Asia strengthens leadership team

    Sunil Gangras
    Sunil Gangras
    Monish-Sanghavi
    Monish Sanghavi

    Liqvd Asia advertising agency appoints Monish Sanghavi and Sunil Gangras as Directors – leveraging their expertise to drive further growth.

    Said Arnab Mitra, Founder of Liqvd Asia: “At our company, we have consistently embraced evolving trends and advancing technologies. While these changes present new challenges, they also provide us with opportunities for innovation and growth. We are also excited to introduce our new directors and look forward to the continued progress. To honour the invaluable contributions of our dedicated team members, we are proud to offer Employee Stock Ownership Plans (ESOP) to those who have been with us for over five years. Their unwavering commitment and hard work have been crucial in driving our remarkable growth over the past fiscal year.”

  • To bring together OMG’s products, services and capabilities

    Omnicom Media appoints Rabe Iyer as Chief Media Officer

    Rabe Iyer
    Rabe Iyer

    Omnicom Media Group India has appointed Rabe Iyer as its Chief Media Officer.

    In his role, Iyer will don the hat of a multi-disciplinary practitioner, responsible for orchestrating and bringing together OMG’s products, services and capabilities across the board to accelerate growth for the agency and its roster of clients. He will be based out of the Gurugram office and will report to Kartik Sharma, CEO of Omnicom Media Group India.

    Said Kartik Sharma, CEO of Omnicom Media Group India: “We are very excited to welcome Rabe to the network. He is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential business results for our clients and fortify the strength of our go-to-market offer.”

  • The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners

    Antara Senior Living appoints Bang in the Middle as its creative agency

    Antara Senior Care has appointed Bang in the Middle as its communication agency for its senior residences vertical. The agency has been mandated to create the launch communication for Antara’s upcoming senior living projects across India. The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners.

    Speaking on this, Rohit Khatua, CMO, Antara Senior Care, said, “2024 is a critical year for us as we increase our footprint and expand outreach in new geographies. We know we have a very popular and proven product offering in the senior living market and after our success of two communities in Dehradun and Noida, we can’t wait to positively impact lives of many more seniors and their families across India. Bang in the Middle has a challenging and exciting opportunity to tap into. They have to create the campaigns that establish Antara’s brand ethos and what makes the ‘Antara Way Of Life’ a much sought after proposition for seniors.”

    Added Rajive Mathur, COO, Bang in the Middle, “We are delighted to have been chosen as creative partner for communication by Antara. The brief that we have been entrusted with is very exciting and we are working towards creating campaigns as unique as the offering from the brand.”

  • BBT will be responsible for EMGEE’s corporate rebrand and a lineup of luxurious projects

    Emgee Group appoints BigBrandTheory (BBT) as its branding agency

    Emgee Group has announced the appointment of BigBrandTheory (BBT) as its official branding agency.

    Commenting on the agency’s appointment, Emgee Group’s Founder & CMD Mudhit Gupta, said: “We’ve chosen to partner with BBT as they truly understand our company’s values and vision, helping us to elevate our brand identity as we continue to expand our footprint in the real estate sector. The Luxury Housing segment holds a lot of promise, and our vision is to be the most preferred luxury real estate developer by the next decade. We are confident that BBT’s expertise and creative approach will help us on this ambitious growth path.”

    Added Pravin Shah, Founder, BigBrandTheory: “We are happy to be brought on board as EMGEE Group’s trusted branding and creative partner. Our team is committed to delivering high-quality, results-driven branding solutions and crafting unique identities that enable brands like EMGEE to make a mark in a competitive market such as real estate. We look forward to collaborating closely with EMGEE Group to bring their projects to life and support their vision for growth and success.”

  • Will focus on creating a unique brand identity

    DDB Mudra wins mandate for Narayana One Health

    Narayana One Health, part of the healthcare provider Narayana Health Group, has awarded its creative and experiential marketing mandate to DDB Mudra following a multi-agency pitch. The mandate focuses on creating a unique brand identity that reflects the consumers’ evolving demands from the healthcare industry and making service offerings more accessible and easier to understand. The account will be handled by the agency’s Bengaluru office.

    Said Ravi Vishwanath, CEO, Narayana One Health:, “We are on a mission to make healthcare simple, integrated, personalized and friendly. This strategy is new to India and communicating the benefits of our approach is a critical task. We are delighted to partner with DDB Mudra and look forward to their strategic collaboration on this pathbreaking journey.”

    Added Menaka Menon, President and Managing Partner – Growth and Strategy, DDB Mudra added: “With their focus on bringing primary and secondary healthcare closer to the consumer and addressing the many barriers that come in the way of a proactive approach to health, Narayana One Health is here to make a difference to the way healthcare is organized in India. We’re really excited about partnering with the team and bringing about a change in the way Indians interact with healthcare.”

  • It will be presented on October 1, 2024

    Piyush Pandey honoured with Created for Creatives LIA Legend Award

    Piyush Pandey, former Global Chief Creative Officer at Ogilvy, will be accepting the Created for Creatives LIA Legend Award onsite, in Las Vegas on October 1, 2024.  Also in attendance will be the LIA Jurors, onsite Creative LIAisons attendees and speakers and global press.

    Notes a communique we have received: “The LIA Legend Award is given to a leader of the industry, past or present, who through their talent, vision and generosity has demonstrated outstanding creativity. They are those who are relentless and unwavering in their commitment to build up the industry through their indefatigable mentoring, teaching and developing of others. London International Awards (LIA), is pleased to honour Piyush Pandey with its 2024 LIA Legend Award. As the man who put Indian advertising on the world map, Piyush is the second creative giant to be bestowed this prestigious award by LIA. He was appointed the Executive Chairman of Ogilvy India in 2004. He also went onto serve as Global Chief Creative Officer for two and a half years. In January 2024, he stepped into an advisory role.”

    Pandey has been with Ogilvy since 1982 and has served as the Executive Chairman of Ogilvy India from 2004 to 2023.  On January 1, 2024, he stepped into the role of Chief Advisor Ogilvy India.  He continues to serve on the Ogilvy Worldwide Creative Council.

  • To create awareness about the brand’s range of bottles and tiffins

    Posterscope & Milton launch campaign

    Milton, the home and kitchenware brand, in association with Posterscope, the out-of-home (OOH) agency from Dentsu India, has aunched a campaign titled ‘Milton Liya Kya?’ The campaign aims to create awareness about the brand’s range of bottles and tiffins. The campaign is executed by Posterscope.

    Imtiyaz Vilatra
    Imtiyaz Vilatra

    Speaking on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India, said, “We are proud to have partnered with Milton to bring this impactful campaign to life. With our in-house creative and strategic planning aid, we have been able to reach millions and reinforce Milton’s position as a leading brand in the homeware industry.”

  • As the National Head, Cheil India – Samsung Business

    Cheil India hires Mandeep Sharma

    Mandeep Sharma
    Mandeep Sharma

    Cheil India has appointd Mandeep Sharma as the National Head, Cheil India- Samsung Business. Mandeep will report to Sanjeev Jasani, COO, Cheil SWA.

    As a part of Sharma’s remit, he will be responsible for identifying, and crafting innovative strategies and systems that will help Samsung face the ever-changing dynamics of marketing landscape. He will be driving the integrated marketing campaigns for our key client Samsung India, weaving together the capabilities which Cheil offers.

    Commenting on the appointment, Carlos Limseob Chung, MD, Cheil SWA, said: “Cheil is leading the advertising mandate for Samsung -one of the most well-known brands in the country, with a portfolio of products that straddles across multiple categories. We wanted to hire someone who is able to harness data and digital alongside the brand marketing so as to deliver gold standard work. Mandeep, with his stellar record of providing integrated marketing solutions to multiple brands is a perfect choice and I am elated to welcome him to Cheil India.”

  • Appoints Shashank Lanjekar as National Strategy Head

    DDB Mudra Group boosts strategic leadership

    Shashank Lanjekar
    Shashank Lanjekar

    DDB Mudra Group has onboarded Shashank Lanjekar as its National Strategy Head. Lanjekar brings over 25 years of experience in advertising, brand management, and strategic planning to the role and will work out of the Group’s Mumbai office. He will closely work with Rahul Mathew, CCO of the Group, to focus on advancing the agency’s strategic offerings across disciplines to further solidify it with strong creative fundamentals.

    Rahul Mathew
    Rahul Mathew

    Said Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “We believe in strategy that has the power to move the work and the consumer. Not a strategy that merely sits pretty on PowerPoint slides. Shashank embodies the same belief. He will also help us strengthen many of the rigours needed to have a strong strategic backbone. Really excited to work with him again.”