MxMIndia

Category: Ad Agencies

  • To build an inclusive and world class digital team

    FoxyMoron appoints Vivek Das as CEO

    By Our Staff

     

    Zoo Media Network’s flagship creative and digital agency FoxyMoron has appointed Vivek Das as its CEO. His role will be to build an inclusive and world class digital team capable of delivering outcomes focused digital solutions to clients. He will report to Pratik Gupta and Suveer Bajaj, founding partners of Zoo Media and FoxyMoron.

     

    Said Pratik Gupta, Co-Founder of Zoo Media & FoxyMoron: “Having known Vivek professionally for a long time we’re delighted to finally have him amongst us. While his professional credentials speak for themselves, what drove us to him was the alignment of vision and values. Our vision of building a data obsessed and customer experience focussed agency will come to the fore under his leadership. His ability to build process focused, high performing teams makes me excited for the future of FoxyMoron.”

     

  • To boost marketing and digital ecosystem

    WT appoints Richa Dholi as VP, Strategy Planning

    By Our Staff

     

    Wunderman Thompson India has appointed  Richa Dholi as Vice President, Strategy Planning. Based in Mumbai, Dholi will be the strategy lead on Wunderman Thompson India’s Unilever brands, lending her extensive experience in the marketing and digital ecosystem to the businesses.

     

    A planner at heart and a writer by passion, Dholi has honed her strategic thinking and critical insights working with leading FMCG and lifestyle brands at Capgemini, Ogilvy, Lowe, McCann and most recently at India’s very own Twitter, Koo.

     

    Commenting on Dholi’s appointment, Anurag Tandon, Managing Partner, Wunderman Thompson Mumbai, said: “In the post pandemic world, consumers engage very differently with brands. We need to constantly recalibrate our thinking and creatively innovate to be ahead of the curve in terms of brand engagement and customer experience. With Richa on board, we get the right blend of understanding business and strategy. We are excited to have her as part of our team and wish her the very best in her new role.”

     

  • With multiple senior appointments

    WT South Asia Group strengthens planning team

    By Our Staff

     

    Antara Dey
    Antara Dey
    Nikhil Thakkar
    Nikhil Thakkar
    Richa Dholi
    Richa Dholi

    With a view to enhancing strategic business solutions for brands and helping them improve brand engagement and customer experience, Wunderman Thompson South Asia Group has announced several new appointments to its planning team. Nikhil Thakkar has been appointed as VP & Strategic Planning Director in Gurgaon, Richa Dholi has been appointed VP, Strategy Planning in Mumbai, and Antara Dey has joined the Kolkata office as Account Director.

     

    Pinaki Bhattacharya
    Pinaki Bhattacharya

    Commenting on the new appointments, Pinaki Bhattacharya, Chief Strategy Officer, Wunderman Thompson India, said: “The agency is an at exciting point in its transformation journey and finding strategists that fit our transformed purpose is a challenging one. We need them to have a robust understanding of brands, of levers of brand growth, of consumer journeys and modern marketing. With a pulse on popular and emerging culture. And above all, they need to be interesting people. Not an easy mix to find, you would agree! Which is why I am delighted to have Nikhil, Richa and Antara join the strategy team at Wunderman Thompson. In them we have found just the kind of strategists we want. I am looking forward to working with them and to some really exciting work on the brands they are working on.”

     

  • Elevated roles in APAC and EMEA reflect agency's growth and business trajectory

    We Communications bolsters International Leadership Team

    By Our Staff

     

    WE Communications (WE), a global independent integrated communications agency, has announced new international leadership appointments that showcase the agency’s commitment to global expansion and future growth. Nitin Mantri has been promoted to Regional Executive Managing Director, APAC, along with maintaining his current responsibilities as Group CEO of Avian WE, and Ruth Allchurch to Regional Executive Managing Director, EMEA.

     

    Through these newly created roles, Mantri and Allchurch will be responsible for strengthening WE’s APAC and EMEA operations, including oversight of client retention and business development, nurturing the teams of talent, and playing cross-agency roles in driving strategic growth initiatives like the development of new client services and capabilities. Mantri and Allchurch will continue to report to President of International and Global Chief Operating Officer Kass Sells, who will maintain oversight of WE’s eight international markets and its affiliate network.

     

    Said Melissa Waggener Zorkin, Global CEO of WE Communications: “Our sector and services growth, expanded client partnerships, and acquisitions in these international markets have created an exciting inflection point for our business. We are well positioned to make strategic changes to our broader international leadership team that will enable us to build our blueprint for future growth.”

     

  • Will help in delivering transformational work for the agency

    Cheil India appoints Neeraj Bassi as Chief Growth Officer

    By Our Staff

     

    Neeraj Bassi
    Neeraj Bassi

    Cheil India communication solutions agency appoints Neeraj Bassi as Chief Growth Officer. He will lead Cheil India’s business growth by adding to the roster of new clients and help in delivering transformational work that builds on Cheil India’s capabilities in Creative, Media, Data, Activation, and Retail.  In his current role, Bassi will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.

     

    Talking about his appointment, Sanjeev Jasani, COO, Cheil India said: “We are all geared up for the next chapter in Cheil India’s growth story.  We are uniquely positioned as a Business Connected Agency that offers an integrated result-oriented offering of various services to our clients. The presence of veterans like Neeraj helps us take this value proposition forward with our clients and deliver high-impact work that benefits the bottom line of our client.”

     

  • To elevate brand strategy at the agency

    BBH India appoints Ashutosh Jaiswal as VP, Strat Planning

    By Our Staff

     

    Ashutosh Jaiswal
    Ashutosh Jaiswal

    Publicis Groupe India agency BBH India appoints Ashutosh Jaiswal as Vice-President (VP) of Strategic Planning. In response to the exponential growth and evolving requirements of existing clients, along with several significant new business wins, BBH is continuing to expand its strategic capabilities.  Jaiswal will report to BBH India’s Chief Strategy Officer & MD, Sanjay Sharma.

     

    Jaiswal will continue to elevate brand strategy at the agency through a keen understanding of consumer needs leading to a more robust brand architecture for BBH’s existing clients and driving growth through new business.

     

    Sanjay Sharma
    Sanjay Sharma

    Sanjay Sharma, Chief Strategy Officer, and MD, BBH India, said: “We at BBH have been providing high-impact solutions to our clients across the entire marketing funnel. Ashutosh Jaiswal along with a  deep understanding of consumers and culture also brings expertise in analytics and platforms, which is of great importance in providing new-age marketing and communications solutions. I see him making a great impact on our work.”

     

  • Aims to double its revenues by 2026

    Crayons Advertising to launch Initial Public Offering (IPO)

    By Our Staff

     

    Crayons Advertising Limited agency is planning to launch an Initial Public Offering (IPO). The company has recently filed its Draft Red Herring Prospectus (DRHP) with NSE Emerge for the IPO. Upon listing, Crayons will be one of the first major homegrown advertising agency to go public.

     

    Said Kunal Lalani, Founder & Managing Director, Crayons Advertising: “In the past few years, we have consistently invested in our capabilities – comprising of people, processes, partners and performance. Today, we are aiming for an orbital shift, given our integrated proposition, the strong economic tailwinds for the advertising sector and sustained mandate flow in our digital and events verticals. We are raising funds to build further our digital capabilities, which will enable us to not only cater to the brands in Bharat, but also offer our new-age tech-led solutions to the world going forward.”

     

  • He moves to TBWA from Adfactors PR where he led digital-first integrated creative mandates with the company and helped scale up its digital practice

    TBWA appoinst Ranjeev Vij as MD

    By Our Staff

     

    TBWA\India has appointed Ranjeev Vij to the role of managing director, Nissan United 3.0 and Executive Director north, with immediate effect. In his new role, Vij will be tasked with further elevating the impact of the Nissan United team, along with “driving an ambitious growth strategy for the agency”. He moves to TBWA from Adfactors PR where he led digital-first integrated creative mandates with the company and helped scale up its digital practice.

     

    Speaking on Vij’s appointment, Govind Pandey, chief executive officer at TBWA\India said: “Having someone with Ranjeev’s unique blend of expertise in the intersection of consumer experience, technology, data, and design will only further accelerate our ambition to be the leader in total brand experience and disruptive thinking. We look forward to what will be a very exciting year for the team and the business.”

     

  • He joins BBH from TBWA\ India where he was Managing Partner – creative

    BBH India appoints Parixit Bhattacharya as CCO

    By Our Staff

     

    BBH India, part of the Publicis Group, has announced the appointment of Parixit Bhattacharya as Chief Creative Officer. He joins BBH from TBWA\ India where he was Managing Partner – creative.

     

    Speaking about the announcement Dheeraj Sinha, Chairman, BBH India said: “We are very excited to welcome Parixit as part of the BBH India leadership team. Parixit is a modern creative thinker and his work speaks for itself. His passion for delivering transformational work powered by creativity and his leadership skills made him perfect choice to take helm of the agency’s creative product. I look forward to working together and chart the next phase of BBH India’s success story, taking the BBH black sheep and zag philosophy to newer heights.”

     

    Speaking about his appointment, Bhattacharya added “I have pretty much manifested this gig. So, I will do my best and a half to build on the virtues of BBH India and add what’s needed to become a prolific creative company. I look forward to making a place of fun that creates objects of desire in all mediums relevant to our audiences and brands. I am incredibly energised to work with the incisive and purposeful Dheeraj (who also cracks me up every time I speak to him) and the rest of the leadership team made up of astute practitioners of advertising including the immensely wise Himanshu. I begin at BBH with love, reverence, and a sense of magic. Let’s go team!”

     

  • He will report to Rana Barua, Group CEO, Havas Group India

    Havas gets Tarun Jha as CEO, Havas Creative India

    By Our Staff

     

    Havas Group India has announced the appointment of Tarun Jha as Chief Executive Officer of Havas Creative India, which includes agencies Havas Worldwide India (Mumbai/Gurgaon/Bangalore), Havas CX (Customer Experience), Conran Design Group Mumbai (Branding & Design) and Havas QED (Kolkata). Jha, in his most recent position, was Head of Marketing at Škoda Auto India, where he spent 15 years. He was leading the Marketing and Product Planning function for the Indian market, setting marketing and communications strategy. He will report to Rana Barua, Group CEO, Havas Group India.

     

    Commenting on the appointment, Barua said: “Over the last four years, Havas Creative Group India has evolved from a one-client agency into an integrated network of 7 agencies, including Havas Worldwide India, Havas CX, Think Havas, Conran Design Group Mumbai, Shobiz Havas, Cake India and Havas QED. Today, these agencies handle an enviable roster of marquee clients including Reckitt, Dabur, Tata, Citroën, P&G, Nestle, IKEA and several others. Our momentum is unparalleled, as evidenced by the consistent #1 ranking on the creative agency list in R3 New Business League in 2022. As Havas Creative Group India gears up for a new phase of growth, it was imperative to have someone such as Tarun, with an insider’s perspective, helming the new direction the network takes, truly pushing the envelope of what Havas Creative India can achieve in terms of client-first approaches and meaningful, innovative business solutions.”

     

  • He joins Dentsu from KPMG where he is a Senior Partner, responsible for overseeing both Clients & Markets and Consumer Markets, Life Sciences & Internet Business

    Dentsu finally gets a CEO from outside. Harsha Razdan is CEO, South Asia

    By Our Staff

     

    If you remember, Dentsu, the advertising and marketing services network, had a series of exits. Topping it all was the exit of big boss Ashish Bhasin. And then started a massive hunt for a CEO. Almost every biggie in the business was met with.

     

    When they couldn’t find anyone, they called in old warhorse Sunil Lulla to stand in.  Lulla had just moved out of BARC and was busy growing his own consulting gigs. But that was till December.

     

    And yesterday (Thursday), Dentsu Asia Pacific announced the appointment of Harsha Razdan as CEO, South Asia. This is effective May 1, 2023. So we will see him at Goafest 2023.

     

    Said Rob Gilby, CEO APAC, Dentsu: “India has been through the most profound and impressive digital transformation and the future of the digital economy is bright; with new opportunities being generated by the advent of 5G, proliferation of affordable devices, and the development of a new economy accessible to all,” adding: “Harsha is an exceptional leader with a deep strategic understanding of the competitive landscape. His background in brand building, overlayed with deep knowledge of tech-driven transformation brings formidable cross-capability expertise and will drive growth opportunities in creating a new value ecosystem for clients with consumers at the centre.”

     

    Added Razdan on his appointment: “It is a very exciting time to be leading an agency network in India, especially with the significant progress we are seeing in the digital development of our market and what that means for brands. India is leap-frogging other markets in its adoption and development of new technologies, and it’s critical that agencies are capitalising on new opportunities for brands to speak to new consumers. I can’t wait to get started.”

     

    Razdan has worked with PepsiCo and Unilever, and consulting practices including Accenture where he spent four years in the UK. He joins Dentsu from KPMG where he is a Senior Partner, responsible for overseeing both Clients & Markets and Consumer Markets, Life Sciences & Internet Business. He also sits on the Advisory Leadership team as well as the Global Consumer & Retail leadership team.  He will be based in Mumbai reporting to Rob Gilby, CEO APAC, dentsu.

     

  • Mondelez India was the Best Media Client Of The Year

    Wavemaker is Agency #1 at the Emvies

     

    By Our Staff

     

    The Advertising Club hosted the 23rd edition of the Emvies, celebrating high-impact media campaigns on Friday, March 10 in Mumbai. As many as 1469 entries from 26 agencies participated in the competition where 29 Gold and 53 Silver trophies were presented in addition to 55 Bronze winners receiving recognition.

     

    Wavemaker with 630 points was recognised as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt Ltd was declared as ‘The Best Media Client of the Year’. Wavemaker bagged the coveted Grand Emview for Mondelez India Foods Pvt. Ltd.’s Cadbury Celebrations’ Not Just a Cadbury Ad – 2.

     

    Mondelez India Foods Pvt Ltd – The Best Media Client Of The Year

     

    It was a GroupM show with the second and third ranks occupied with Mindshare at 340 points and EssenceMediacom at 100 points.

     

    The Diversity Equality & Inclusion (DE&I) award presented by Google was awarded to Kinnect for Bausch & Lomb’s How Bausch + Lomb’s – #LookOfLove advocated for unbiased and unprejudiced love.

     

    Partha Sinha
    Partha Sinha

    Said Partha Sinha, President Times of India group and President of The Advertising Club: “It is great to see this kind of energy at the Emvies. Each entry received was deserving and we encourage our industry folks to keep up this quality, which is par excellence. Many of the entries are of global standards and worthy of international acclaim. Many congratulations to all the winners for creating a mark at the Oscars’ of media awards once again.”

     

    Aditya Swamy

    Added Aditya Swamy, Chairperson of EMVIE’s Committee: “It is very exciting and encouraging to know that each year, the quality of entries received only surpasses the previous editions of the Emvies. Big congratulations to all the winners. We urge them to continue to put their best work forward and keep raising the bar.”

     

    EMVIE 2023 CLIENT OF THE YEAR

    EMVIE 2023 AGENCY OF THE YEAR

    EMVIE 2023 RESULTS

     

     

    Grand EMVIE 2023