MxMIndia

Category: Ad Agencies

  • Guerrilla Art and Design’s entry involving India’s best-known prison and TBWA/India's conservation message grabbed the top awards at the 10th edition of Kyoorius Designyatra

    Tihar Jail & Save Aarey creatives win big at KDY15

     

    By A Correspondent

     

    If you thought a conference in Goa would just be an excuse to celebrate, then Kyoorius Designyatra (KDY) was the wrong place to be. For, it’s certainly not an event where people go to spend time in the lobby, drink away at the bar or head to the beach. Designers, creatives and a mix of marketers and brand practitioners, flock here for their annual dose of gyaan and stand-out creative thinking.

     

     

    In-book: Work that stands out above the rest and meets the three judging criteria, ie 1) An original and inspiring idea, 2) Well-executed, and 3) Relevant to its context. Among the best pieces of work in the year, In-book winners are the nominees for Blue Elephants.

     

    Blue Elephant: Checks off all three criteria and reaches the Kyoorius Awards benchmark of creative excellence. Recognised as a symbol of the very highest creative achievement.

     

    Black Elephant: Best of Show. The ultimate prize. Work that is truly ground-breaking among all the judged work.

     

    For ad industry honchos Ravi Deshpande (Whyness) and Anil Nair (L&K Saatchi & Saatchi), a visit to Designyatra is like an annual pilgrimage. Well, almost. Both underscore the great attention paid to the content of the conference. And what they may not say in so many words is that the stuff dished out elsewhere doesn’t raise the bar and that perhaps a comparison of KDY with Goafest is incorrect given that that their target groups are different, even though both celebrated their 10th anniversary this year.

     

    The interesting news for Indian adland is that its constituents have done rather well at the third D&AD-governed Kyoorius Design Awards. Of the 29 Blue Elephants and two Black Elephants awarded, eight were won by Ogilvy, and three each by JWT and Alok Nanda Company. But the biggest awards of the night – the Black Elephants, and there were two of them awarded – were bagged by TBWA\India and the Delhi-based Guerilla Art & Design.

     

    A total of 488 entries were submitted across 10 categories: Branding & Identity, Design for Packaging, Design for Communication, Design for Space, Design for Books, Design for Editorial, Design Craft, Writing for Design, Product Design and Design for Good. The 29 Blue Elephant winners included Thought Blurb, Out of the Box, Sisterconcern, Open Strategy and Design, J. Walter Thompson, Ogilvy & Mather, Landor, MuseLab, Studio Lotus, TBWA/India, TenArt Private Limited, Star India Pvt. Ltd, Godrej Properties, Open Strategy and Design, Guerilla Art and Design and Ek Type.

     

    Guerilla Art and Design’s Black Elephant-winning work ‘Tihar Jail’ had the design firm working with local sign painters to illustrate an emotional poem written by one of the inmates, on the four walls of the prison.

     

    TBWA/India was awarded a Black Elephant for ‘Rakhis from Aarey’, where the agency created letters on behalf of the trees and rakhis made from discarded material of the same trees, which were sent out to 2,000 influencers.

     

    Said Rajesh Kejriwal, Founder CEO of Kyoorius, on the awards: “Our winners can confidently stand up against some of the best international work, thanks to the rigorous standards and judging criteria laid down by D&AD and Kyoorius. We are committed to nurturing and stimulating Indian creative talent through the awards, which help to fund our educational initiatives.”

     

    About the three-day conference, Kejriwal was ecstatic. “We were blown away by the creativity, passion and dedication on display,” he said. In a session entitled ‘10 Years of Designyatra, 10 years of Design’, that followed, Designyatra regular Harsh Purohit of Cognito, did a survey of 10 years touching on the things that have changed and those that have stayed the same.

     

    There were several speakers who were standout on the three days. Nick Law of R/GA, Lydia Winters (Mojang/Minecraft), Satya Raghavan (YouTube) and John McHale (SapientNitro) on Day 1; Jon Wilkins (Karmarama and, earlier, Naked), Morihiro Harano (Mori), Dave Trott (Author), Armin Vit (Underconsideration) and Max Weisel (innovator) on Day 2, and Jessica Walsh (Sagmeister & Walsh, who has done the new Frooti identity) and Neville Brody (Brody Associates) on the last day.

     

    Meanwhile, work has already begun on the 11th edition of KDY. Planning ahead and with uncompromising rigour with regard to curating content, are the key to Kejriwal’s success with Designyatra. Indeed.

     

    A shorter version of this report first appeared in dna of brands dated September 14, 2015

     

  • The campaign launched on The Logical Indian on August 30, 2015

    Ogilvy & Make Love Not Scars seek participation to #ENDACIDSALE

     

     

    Ogilvy Mumbai, along with Make Love Not Scars has launched a campaign called Beauty Tips with Reshma. This is a series of three videos where a real acid attack survivor shares some beauty tips. Each vlog ended with a plea to crowd-source signatures on a petition addressed to the Prime Minister for enforcing the ban on open sale of acid.

     

    The campaign launched on The Logical Indian on August 30, 2015.

     

    The Supreme Court of India has banned over-the-counter sale of acid since 2013. Yet acid is easily available to the common man and the number of acid attacks are on the rise.

     

    The New York Times, The Wall Street Journal, BBC World, Mail Online, ABC News, TIME, Mashable, Mirror, People, The Independent, The Huffington Post and global personalities like Amitabh Bachchan, Ashton Kutcher have already joined the conversation for #ENDACIDSALE.

     

    Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said: “An acid attack is a heinous crime and every attempt should be made to prevent such attacks. Make Love Not Scars is an organisation committed to persuading the government to pass legislation which prevents open sales of acids. Ogilvy is proud to participate in this cause and has created this commercial with a victim who agreed to participate in generating awareness and support. Ogilvy will continue to contribute to this cause to impact results that lead to safety of people and women in particular.”

     

    Rajiv Rao, National Creative Director, Ogilvy India said, “It’s a shame that even after a ban on the sale of acid, it seems to be selling openly and easily and helping the mindless young men of India to destroy a girl’s life forever. We wanted to create an awareness campaign in a powerful way to put an end to this ridiculous behaviour once and for all.”

     

    Two weeks later over 200,000 petitions addressed to the PM Narendra Modi have been signed.

     

  • CCS has a global sample size of over 400,000, making it the world’s largest research of this nature

    Carat launches CCS 2015

    By A Correspondent

     

    Continuing its investment in delivering the best consumer understanding, Carat India has launched CCS (Consumer Connection System) 2015. This proprietary and in-depth research has been conducted across 23 cities, covering a sample of over 12,000 respondents across All adults SEC A – C, 15 – 65 years and is also programed to work with the NCCS classification in India. Overall, CCS has a global sample size of over 400,000, making it the world’s largest research of this nature.

     

    Through this large scale research based system, Carat and Dentsu Aegis Network will continue to provide the most advanced understanding of the consumers’ behavior in terms of buying across several categories, with a deep understanding of the capabilities of over 60 media touch points, thereby enabling the most efficient selection of media focused on delivering to marketing KPIs.

     

    Ashish Bhasin

    Speaking on the launch of CCS 2015, Ashish Bhasin, ‎Chairman & CEO South Asia Dentsu Aegis Network, said “CCS is a global system which we brought to India in 2012. Through the active use of this research, carried out on an ongoing basis every year, we are able to focus our clients’ investments on the most effective media generated by a deep insight into the consumers’ behavior. It is a huge investment of over Rs. 1 crore annually and it demonstrates our commitment to get the best understanding of the complex Indian consumer for our clients. The next steps in the pipeline include the fusion of the consumer data to digital and TV viewing data thus making it the only single source system in India. It is investments like these which have been pivotal in making Dentsu Aegis Network the powerhouse that it is in such a short time. This will only be exclusively available to Dentsu Aegis Network clients.”

     

    The survey threw up numbers which are more reflective of the current Indian scenario especially when compared with other large scale industry surveys. Car penetration has doubled in the last 3 years from 8% to 16% with markets like Chandigarh (at 34%), Gurgaon (at 43%), Noida (at 55%) and Pune (at 30%) topping the surveyed markets.

     

    All the buzz about how the Indian consumer is now digitally connected more than ever is clear from the 53% penetration up from 8% in 2012. Amongst the various segments surveyed, students stood out with 68% ownership of smartphones.

     

    Multiscreen consumption varies across markets but the difference is not as stark as one would assume. While in Metros 42% of the population uses smartphones / tablets while watching TV, the number in Non Metro markets drops only to 36%. Chennai, NOIDA, Mumbai & Pune populations take the lead in this behavior.

     

    Access to Internet is at 48% with 90% of this audience also accessing it through their mobile phones.

     

    Rajni Menon

    Rajni Menon, Exec VP Carat, who leads Insights and Strategy for Carat and the Media Agencies of the group has been spearheading this project since its inception. Speaking on the research, she said “CCS is the most comprehensive single source study available in our market. Apart from having an extremely granular level of touch-point data, it studies the interaction consumers have with media in detail. With increasing ad-avoidance, media engagement, incidence of cross-screen consumption etc. are far more important metrics than reach & time spent.”

     

    “It also answers the most important question that any marketer looks to the media agency for, which touch-points impact the different stages of a consumer’s purchase journey, be it awareness, consideration or advocacy. And this is just scratching the surface of what the study offers.

     

    We already work with our clients on replicating their consumer segments through bespoke research overlays to enable more effective solutions. We are also in the coming months fusing the CCS data with social consumption data & TV viewership data to enable a comprehensive planning stack”.

     

    The research design is based on CCS globally, while the field was managed through IPSOS using the CAPI methodology with the questionnaire available across 10 languages and rendered on tablets. Extensive use of technology with aspects like GPS tracking of field teams, daily quality checks, audio recording of field interviews ensured that the data quality & authenticity was maintained. Since the questionnaire is intensive, global best practices and techniques were used to ensure that the data doesn’t get compromised by respondent fatigue.

     

    Kartik Iyer

    Kartik Iyer, MD Carat India adds “CCS has been a true revolution in media planning. Starting not from a demographic but from an attitude, the tool enables us to target behaviors across demographics which enables a much sharper result oriented planning process. The progression of CCS to CCS planner also enables us to plan to client KPIs which therefore means that our planning has become that much more result oriented. We are delighted with the value that CCS has been able to add to our planning process and look forward to creating business solutions for our clients that are in line with the current consumer behavior of consumers.”

     

  • DDB Worldwide announces new management structure in Asia Pacific

    Madhukar Kamath to report directly to DDB global CEO

     

    By A Correspondent

     

    DDB Worldwide has announced a new management structure in the Asia Pacific region which will see Madhukar Kamath, Group CEO&MD, DDB Mudra Group in India, now reporting directly to Chuck Brymer, CEO, DDB Worldwide.

     

    John Zeigler currently Chairman and CEO, DDB Asia Pacific India and Japan has announced his retirement from the agency. Effective October 1,, he will take on the role of Chairman Emeritus, DDB Asia Pacific.

     

    David Tang, who currently leads DDB Group Singapore, has been appointed as the CEO of DDB Asia. In his role, Tang will be responsible for managing DDB offices in Southeast Asia, Greater China, Japan, and Korea. He will report to Chuck Brymer, Chief Executive Officer of DDB Worldwide.

     

    Marty O’Hallaran, Chairman and CEO, DDB Group Australia and New Zealand will also report directly into Chuck Brymer.

     

    Madhukar Kamath

    Said Madhukar Kamath, “Since the acquisition of the Mudra Group by DDB in November 2011, it has been a fascinating growth journey.  As part of the DDB AsiaPacific network, we learnt a lot from John, Marty, David and the rest of the team in APAC. I now look forward to working closely with our Global CEO Chuck Brymer. For my colleagues and me, this new reporting structure underscores the importance of the DDB Mudra Group and the immense potential for growth in India.”

     

    Said John Zeigler, “I have worked with many talented people, and the time is right for these same people to continue to drive DDB Asia Pacific forward. DDB has been my extended family for so long, and I will always think of it with fondness, pride and admiration.”

     

    Brymer comments, “John has been a terrific partner for both DDB and myself. He contributed an enormous amount to our agency’s growth in terms of our people, our work and our clients. We wish him well in his new endeavors. I also look forward to working closely with our colleagues in India, Asia, Australia and New Zealand.”

     

  • We see the scenario improving even further next year and hence have revised the 2016 growth rates to 12%,” said Ashish Bhasin Chairman & CEO Dentsu Aegis Network – South Asia

    India to grow 11% in 2015, 12% in 2016: Carat Global Adspend Report

    By A Correspondent

     

    The Indian advertising market is buoyant as growth prospects in the country remain high at +11.0% in 2015 and +12.0% in 2016, as per estimates released by leading media agency Carat, part of the Dentsu Aegis Network. Optimism continues to flood the Indian market as growth prospects in the country remain high, propelled by the election of a pro-business government in 2014 and the revival in investment.

     

    “Carat’s latest estimate show  that in India we should see a healthy growth of 11% in ad spends. We see the scenario improving even further next year and hence have revised the 2016 growth rates to 12%,” said Ashish Bhasin Chairman & CEO Dentsu Aegis Network – South Asia.

     

    Click here for the PDF of the Carat Global Adspend Report

     

     

  • He will be working closely with Soumitro Ganguly, Senior Manager, Mobext, India

    Havas Media appoints Gaurav Pandey as Group Director -Technology

    By A Correspondent

     

    Havas Media India has announced the appointment of Gaurav Pandey as Group Director–Technology. He will be responsible for the company’s technology direction with focus on quality and efficiency across mobile, web and social media applications. He will be working closely with Soumitro Ganguly, Senior Manager, Mobext, India.

     

    Mobext is the mobile marketing arm from Havas Media Group. With India fast becoming a Mobile First market, Mobext is adept at delivering marketing, technology and services, across mobile environments. Launched in 2007 as the mobile advertising network of Havas Media, Mobext was the first agency to offer specialised end-to-end mobile marketing services within the global arena. With teams and offices spread around the world, it now leverages significant international expertise. Mobext provides multi-screen strategy and consultancy, user experience and interaction design, cross-device commerce build and management, native application development for any platform, mobile media planning, buying and implementation.

     

    Anita Nayyar

    Anita Nayyar, CEO, Havas Media Group India, said, “Havas Media is gearing towards delivering the best in class marketing technology and mobile solutions to clients and brands. Gaurav with his tech-expertise will ensure great quality solutions in this domain along with Soumitro. Gaurav has the requisite experience and is an innovator. His mandate is to identify, exploit and integrate technology driven solutions and leverage our existing technology infrastructure and mobile strength across the Havas Media business units in India.”

     

    Ranjoy Dey, Head of Digital, Havas Media India, who Pandey will report to, said, “At Havas Media we consistently strive to execute digital media the way the consumer sees it, to deliver the most memorable experience. Gaurav has the knack of mentally approaching solutions from a brand perspective to connect with the consumer, where media and technology are an integral part of each other. His deep knowledge of both will go a long way in an environment when the businesses are becoming either Mobile Only, Mobile First, or Have to Be on Mobile.”

     

    Before joining Havas Media, Pandey was Associate Vice President, Marketing Technologies at Ignitee Digital, prior to which he was with Digitas India for a long time. He was responsible for providing innovative and effective tech solutions across mobile and web for the client organisations. His brand portfolio includes several Fortune 500 brands like Pepsi, HP, Intel, Microsoft, Samsung, ITC, Volkswagen, Viacom18, Castrol, Pizza Hut, Axis Bank and Airtel.

     

  • Paperboat Brandworks, based in Mumbai already has a noteworthy body of work

    Arijit Ray floats Paperboat Brandworks

    By A Correspondent

     

    Fresh on the heels of a successful stint with Dentsu Communications as CEO, Arijit Ray, a 24 year veteran in the advertising and communication space, has set forth on a new career path with a new creative communication agency Paperboat Brandworks along with partners Arindam Sengupta and Raju Gondhlekar. They are both accomplished and awarded creative veterans with more than 42 years of collective experience of working on a diverse set of global & domestic brands and mandates across the top agencies in the country.

     

    In his stint at Dentsu, Arijit led teams across 5 offices to chart the growth story of Dentsu Communications where the agency doubled revenue, in less than two years on the back of 14 new business wins, organic growth, expansions into newer geographies and capabilities and talent infusion to become one the fastest growing agencies of the Dentsu network globally. Some of the salient brands Arijit and his team added to the portfolio at Dentsu were TVS WEGO, TVS Jupiter, Orangina, MRF, Jos Alukkas, Indian Army, Lia Agarbaties etc.

     

    Paperboat Brandworks, based in Mumbai already has a noteworthy body of work. They have signed up with an international Office Supplies Brand, a market leader in the Travel space, a fashion retail brand, a premium lifestyle retail brand already.

     

    Talking about the new entity, Arijit Ray commented: “Marketing to the fragmented and digitally immersed consumer is getting complex. Which is where our collective advertising and communication sense will kick in. We are looking forward to tapping into our experience to building creative brand solutions that are rooted, relevant & simple. Evocative & Effective at the same time. The body of work we have built so far is varied, exciting, fresh and most importantly integrated through-the-line. A skill set that clients are seeking more and more.”

     

  • He started his career at Ogilvy and moved to Leo Burnett for a brief period, before coming back to Ogilvy for a second long stint

    DDB Mudra West appoints Nilay Moonje as Group Creative Director

    By A Correspondent

     

    DDB Mudra Group has recently announced the appointment of Nilay Moonje as Group Creative Director, DDB Mudra West. Nilay will be based out of the agency’s office in Mumbai.

     

    Nilay joins DDB Mudra West from Ogilvy & Mather where he was a Creative Director. He started his career at Ogilvy and moved to Leo Burnett for a brief period, before coming back to Ogilvy for a second long stint.

     

    In his twelve-year career, Nilay has worked on numerous multinational brands across FMCG, sports, electronics, financial and tourism sector. His key client roster includes brands like Amaron Batteries, Star Sports Pro Kabaddi, Diu Tourism, Comfort Fabric Conditioner, Siemens, Taj Mahal Tea, Johnnie Walker, Bajaj Electricals and Loksatta to name a few.

     

    Quoting on Nilay’s appointment, Rahul Mathew, Creative Head, DDB Mudra West, said, “Nilay embodies all that we stand for at DDB Mudra West. A penchant for big brand work and a hunger for fame. He adds strong winds to our creative sails. I look forward to an exciting journey with him.”

     

  • Rajeev has a wide range of experience working on strategy and business development across clients such as Nestle – Maggi, HP, Intel, Dell, General Motors, Nescafe, Dell, Nokia etc

    Rajeev Rakshit appointed President (North) at L&K Saatchi & Saatchi

    By A Correspondent

     

    Law & Kenneth Saatchi & Saatchi has appointed Rajeev Rakshit as President (North) based out of the Delhi Office. Rajeev has 25 years of experience and has previously worked with HMV Saregama, Orchard (Leo Burnett), Everest Y&R, Publicis, Euro RSCG, McCann, Bates Clarion, etc.

     

    Rajeev has a wide range of experience working on strategy and business development across clients such as Nestle – Maggi, HP, Intel, Dell, General Motors, Nescafe, Dell, Nokia, Reebok, Perfetti, DS Group, Dabur, Ford, Dish TV, Air Deccan, MetLife, SAB Miller, JK Tyres, Acer, Peter England etc.

     

    Anil Nair, CEO & Managing Partner, Law & Kenneth Saatchi & Saatchi says, “Rajeev’s appointment is a part of the organizations restructuring that we have undertaken in Delhi for explosive growth that we intend to achieve in the near future. Rajeev will focus on growing the branch and organically exploring growth opportunity with our key clients. Sanjeev Gauba who was our Sr. Vice President of Delhi operations is going to focus more on consolidation with our largest businesses in Delhi and has been promoted to Executive Vice President. With these two senior resources spearheading Delhi I’m sure Law & Kenneth Saatchi & Saatchi Delhi will be the fastest growing agency in the market.”

     

    Rajeev Rakshit, President (North), Law & Kenneth Saatchi & Saatchi commented, “With Delhi as a focus, the organisation has prioritised the office to be a key growth engine. With ambitious plans, I am looking forward to the challenges ahead. Also, with an extremely talented and motivated team already in place, this is a tremendous opportunity to manoeuvre it to greater success.”

     

  • The campaign theme reinforces strong association with FIAT's key attributes- superior driving experience and build quality

    FCA unveils new brand campaign – “Crafted for Car Lovers”

    By A correspondent

     

    FIAT Chrysler Automobiles India revealed its new brand campaign, “Crafted for Car Lovers”. This would facilitate FIAT brand to resonate with Indian customers and enhance the brand appeal.

     

    The underlying theme of the campaign is based on the insight that Fiat Cars are designed for the true auto enthusiasts. The TVC effectively portrays the brand promise of superior drive and strong build quality. It depicts the entire Fiat Product line up including the two brand new additions, the Abarth 595 Competizione and the Abarth Punto.

     

    Speaking on this campaign, Kevin Flynn, President and Managing Director, FCA India said, “FIAT cars are for those auto enthusiasts and car lovers who rate superior driving experience and robust build quality above other parameters. Through this campaign we want to rekindle the trust in our loyal Indian FIAT fans. Our commitment towards the Indian market is massive. We are working aggressively and constantly innovating to provide the best of products and world class services to our customers. At FCA India we are also evaluating the market to introduce relevant products from FCA’s international stable.”

     

    Neville Shah, Group Creative Director, Ogilvy & Mather said “You speak to a true car lover you will notice that they really are not interested in the frills, that extra knob here and an extra sticker there. What really matters to them is the way the car grips the road when you throw her round a corner, the confident thud that you hear when you shut the door, the way the car will swallow potholes and smooth tarmac without hesitation. You will also notice that they feel that much more for their cars. And this is exactly what we also saw with the many Fiat owners. They understand cars and therefore they quickly get to the basics – the drivability, the build quality and most importantly that smile that refuses to leave their face after they have taken the car for a quick drive! Our new campaign salutes this car lover, this Fiat lover.”

     

    FCA India is undertaking a 360 degree communication approach across mediums including print and television, hoardings, radio, digital, testimonial films etc. which will run for a span of 45 days.

     

  • Earlier this year Track DDB opened offices in Canada, Germany and Singapore and will soon be expanding its presence into other global markets

    DDB Mudra Group to launch TRACK DDB

    By A correspondent

     

    DDB Mudra Group launches Track DDB in India on October 1, 2015.

     

    Track DDB will be DDB Mudra Group’s brand to address the increasingly complex Data led world of Marketing Communications. With sweeping changes influencing the way consumers connect with brands and companies today, it is important to track the consumers’ decision-making journey and develop unique consumer centric perspectives and solutions.

     

    Earlier this year Track DDB opened offices in Canada, Germany and Singapore and will soon be expanding its presence into other global markets.

     

    As a starting point Track DDB will be launched in India with the existing RAPP India clients moving to Track DDB. These clients will include HDFC, Aditya Birla Group, FBB, Royal Canin, Loyalty Solutions, VGuard, among others.

     

    Madhukar Kamath

    Making the announcement in India, Madhukar Kamath, Group CEO & MD, DDB Mudra Group says, “The launch of Track DDB is a great opportunity for us to create a mainstream offering in this hyper-connected Data Digital World. Track DDB will offer creative solutions across connected touch points to address today’s consumer.”

     

    Track DDB will commence with presence in Mumbai and Delhi with a roll out in Bangalore in the near future.

     

    Services that will be offered include Creative Services, Data & Digital Analytics, Database marketing, CRM, digital & mobile marketing services.

     

    Venkat Mallik

    Venkat Mallik, President, Track DDB India said, ‘Track DDB will be Data Driven Agency for the Digital World which will bring the best thinking to address new age consumers. The new world of marketing calls for a complete overhaul in thinking about marketing communications solutions across consumer touch points and Track DDB will bring these to clients. Track DDB will offer solutions customized to specific industry verticals across FMCG, IT & B2B, Financial Services, Retail, Automotive, and Real Estate amongst others.’

     

  • Lookup is a free hyper-local messaging app to chat with any local business

    Happy wins creative mandate for Lookup

    By A Correspondent

     

    Lookup has appointed Happy Creative Services to handle its creative partner. The appointment is for both the communication mandates, traditional and new age media.

     

    Lookup is a free hyper-local messaging app to chat with any local business. The application was launched earlier this year without much fanfare. Even so, due to its simplicity and relevance to consumers and businesses, it has managed to hit a million downloads within the first 9 months with over 70,000 merchant signups.

     

    Deepak Ravindran, a serial entrepreneur, who has spent over a decade in the messaging industry believes that chat is the future of commerce and envisions Lookup to become the Google of Offline for finding and ordering anything from a cup of latte to a prescription drug from any local store near you.

     

    Currently serving Bangalore, Mumbai and Delhi, Lookup will soon be launched in 10 major cities by end of this year.

     

    On the partnership with Happy, Deepak Ravindran, Founder of Lookup said “Happy brings to us the perfect combination of sound strategy, creativity, professionalism and young perspective. The brands they’ve built are proof of their capabilities. The team is made of young early adopters who have a pulse on what’s happening today as well as foresight of what will set us apart in the future. That’s very important for a tech-business like ours.”

     

    Speaking on the association, Praveen Das, CCO and Co-Founder of Happy Creative Services said “It’s interesting when both parties are wowed by each other. Deepak is a young founder. And he already has a few startups in his portfolio. He is bold, unafraid and just goes for it. His previous ventures have circled around similar themes, so his learnings are vast. We believe that hyper local is not the next big thing but the way forward now. Lookup partners with us during exciting times.”