MxMIndia

Author: mxmadmin

  • Shahrukh Khan wins The Most Profitable Actor (Overseas), Kareena Kapoor is The Most Profitable Actress

    Salman Khan is ETC Most Profitable Actor (India)

    By A Correspondent

     

    The second ETC Bollywood Business Awards commemorated the dream merchants who minted highest amount of monies for Bollywood in 2011. The awards will be telecast on ETC76 on January 9, 2012 at 8:30pm.

     

    Of the approximate 120 films released in 2011, five films (Ready, Bodyguard, Singham, RA.One and Don2) saw domestic box office collections of more than Rs100 crore each; while some more, most notably The Dirty Picture (Rs80 cr), Zindagi Na Milegi Dobara (Rs92 cr) and Rockstar (Rs67 cr) came close.

     

    Last year also included quite a few hits and successes that raked in the moolah. Bollywood collected a total of Rs1740 crore from the Indian box office (BO). If one adds the revenue garnered from overseas and satellite rights and the revenue goes up to Rs2590 crore.

     

    With movies which earned Rs200 crore plus at the domestic BO under her belt, Kareena Kapoor emerged as the unquestionable money spinner female actor in 2011. On being presented the ETC Most Profitable Actress Award, Kareena Kapoor said that a commercially successful movie is evidence to the fact that viewers loved watching your movie. “Receiving an award wherein you are being judged considering the economic quotient as a cornerstone for mapping the success gives you a sense of pride. I’ve always maintained that commercial success is as important as the critical success of a movie. I appreciate the initiative, ETC Bollywood Business Awards, which recognizes the awardees by evaluating BO performance. I thank my viewers, people who I have worked with and ETC for appreciating my work,” she added.

     

    While Salman Khan won the ETC Most Profitable Actor (India) Award, the King of Bollywood, Shahrukh Khan won the ETC Most Profitable Actor (Overseas) Award.

     

    “Now I can safely say ‘har mulk ki public mujhe dhoondti hai’”, quipped the ‘Don’, on receiving the ETC Most Profitable Actor (Overseas) Award. On receiving the ETC Best Marketed Movie of the year Award and ETC Highest Single Day Collection Award, both for RA.One, Mr Khan said: “RA.One, Bollywood’s most expensive movie, was my dream project. It feels great that my long cherished dream has been applauded by the viewers and moreover acknowledged by ETC Bollywood Business Awards; which gives its verdict only on the basis of BO collections. These two awards are a reply to all the naysayers who tried to discredit my film. Allah has been very kind to me and helped me to entertain my audiences and it is quite literally my audience’s love that has fetched me these awards.”

     

    Speaking about this unique initiative, Anurag Bedi, Business Head, ETC, said: “We started ETC Bollywood Business Awards last year, after having identified the need to evaluate Bollywood on the basis of commerce. From the first look of a film to interacting with actors, directors, producers, marketers, musicians to bringing out BO reports -with every film we undertake a journey as intense as the filmmakers. This initiative is our way recognizing the various people and entities, associated with a film, which are equally as important as people visible on-screen.”

     

    And it is precisely for this reason that ETC Bollywood Business Awards have increased the number of categories from 13 in 2010 to 18 in 2011. Innovative categories include Most Popular Trailer, BO Surprise Hit of the Year, and Excellence in International Distribution.

     

    The success of 2011 augured well for Bollywood and the biggest winner was the Indian viewer. “This has been a fine year for Bollywood with five films earning upwards of Rs100 cr each and quite a number of hits and successes. This initiative is a recognition of Bollywood’s achievements and I hope our industry enjoys continued success in 2012,” summed up Komal Nahta, host, ETC Bollywood Business.

     

  • Colors, MTV and Big Boss are the most watched on Zenga TV, pioneer in mobile TV.

    Mobile TV breaks viewership records in 2011

    By A Correspondent

     

    Zenga TV, a pioneer in mobile TV, on January 9, announced that live and video on demand mobile TV has set new viewership records in 2011. Zenga TV achieved 421 million video views across different channels compared to less than 150 million video views in 2010.

     

    Top 10 Mobile TV Live channels on Zenga TV Top 10 Video on Demand content on Zenga TV
    1. Colors 1. Big Boss
    2. MTV 2. Big Boss Uncut
    3. UTV movies 3. Roadies
    4. AajTak 4. Uttaran
    5. UTV Bindaas 5. Splits Vile
    6. NDTV Good Times 6. Khatron ke khiladi
    7. CNN IBN 7. Stunt Mania
    8. Headlines Today 8. FTV La finnesse
    9. 9xm 9. Bakwas band kar of 9XM
    10. E24 10. Pankaj Avasti

     

    Shabiir Momiin, CEO, Zenga TV, said, “The phenomenal following that Zenga TV content, ranging from mobile TV, video on demand and even the latest launch Web TV, has garnered is truly inspiring. I would like to congratulate our channel and content partners and advertisers for showing faith in this new platform and encouraging our growth for a truly rewarding partnership. To thank our loyal viewers who have made this success possible, I would like to promise them even more compelling content and service in 2012. I would also like to extend my special thanks to content partners, especially Viacom 18, for their support.”

     

    Highlighting the ingredients for success, Vikramjiet Roy, Director, Zenga TV, said, “Our focus on delivering the best quality streaming and optimal content presentation and pricing was the key to this growth in viewership. The Zenga TV team worked non-stop to make sure that a glitch free service was constantly delivered and I thank them for this unrelenting effort.”

     

    Zenga TV is one of the leading providers of TV services for live TV channels, other entertainment, reality shows and news content optimized for viewing on mobile and web screens. Zenga also delivered the Live IPL in 2010 on YouTube, which was again the first time for IPL on web. Zenga holds the exclusive rights to Viacom 18 channels like Colors and MTV which has a strong following in India. Zenga has done many live, unique and exclusive events like Sunburn from Goa and Crunch for MTV which was a Live 24 x 7 reality shows on web and mobile.

     

  • Continues to dominate the genre for the fourth consecutive year.

    Times Now tops English news channel genre once again

    By A Correspondent

     

    Times Now,India’s No.1 English news channel maintained its stronghold on the English news genre for the fourth consecutive year. The channel has yet again reinforced its leadership position, dominating the genre with its unmatched news, views and analysis.

     

    Times Now lead the genre with a channel share of 33 per cent (TAM: All India 1mn+; CS Male AB 25+ years; All day, 24 hrs; 2011 data till week 53), whereas CNN-IBN and NDTV 24×7 garnered 28 per cent and 19 per cent respectively.

     

    The channel continues to provide sharp, precise and comprehensive news. With a viewership of 2.3 million, Times Now has emerged as the trusted voice of the people.

     

    Enjoying prime time viewership, Times Now garnered a channel share of 34 per cent (Prime Time: 19.00 – 23.30; TAM: All India 1mn+; CS Male 25+ AB; All days, 24 hours; Week 1 to Week 53 ’11) as against CNN-IBN and NDTV 24X7 with 30 per cent and 20 per cent respectively.

     

    The Newshour anchored by Arnab Goswami is the most watched English news show. Garnering a share of 42 per cent with the genre (All India 1mn+; CS Male 25+ AB; Week 1 to Week 53 ’11), The Newshour enjoyed an immense viewership as against 28 per cent and 17 per cent by CNN-IBN and NDTV 24×7 respectively.

     

    By capturing pertinent news like the uninterrupted live coverage of the Anna Hazare movement or breaking the story on the infant deaths inWest Bengalor even bringing a bird’s eye view of the action during the Parliament’s winter session, the channel has been relentless in highlighting issues and debating key developments that impact the nation at large.

     

    Times Now has set itself apart as a strong news brand that delivers relevant, insightful and an unbiased reportage of news inIndiaand around the world.

     

    Times Television Network informs and entertains over 100 million urban affluent audiences acrossIndiawith ET Now, Movies Now, Times Now, & zoOm. The network is available in 21 other countries across the globe. Times Television Network is part ofIndia’s largest media conglomerate, The Times Group.

     

  • The awards will salute the business leaders whose relentless pursuit of excellence fuelledIndia’s journey to the forefront of the world economy

    NDTV Profit Business Leadership Awards to honour India Inc

    By A Correspondent

     

    NDTV is all set to honour India Inc at the seventh NDTV Profit Business Leadership Awards. The awards will salute the business leaders whose relentless pursuit of excellence has fuelledIndia’s journey to the forefront of the world economy.

     

    Announcing the seventh edition of the awards, Manvi Dhillon, Managing Editor of NDTV Profit said, “2011 was an extremely challenging year for corporate India. Despite the global headwinds and the domestic challenges, India Inc stood steady. The evidence lies in the fact thatIndiais still one of the fastest growing economies in the world. We, at NDTV, are proud to announce the seventh edition of the NDTV Profit Business Leadership Awards to recognize and honour the most resilient and the strongest business leaders of this year.”

     

    The Award ceremony will be a high powered event with the crème de la crème of corporateIndiaattending it and will be graced by Union Finance Minister Mr. Pranab Mukherjee as Chief Guest in Mumbai on January 7, 2012.

     

    Partnering NDTV for the awards, Kanakia Group’s Rasesh Kanakia, Chairman and Managing Director, said, “2011 was a year of economic challenges; some of them being of the kind that could wither the roots of any business house, as market volatility (affected by global economic slowdown) led to uncertainties, thus slowing down growth plans. Consumers became tougher to appease, investors became conservative in taking decisions and business houses got more aggressive to sustain their growth. All in all, it was a year where success got elusive, but Indian Business has shown the character and the courage to have sustained well. Having been a witness to such a strong show of character, it only makes us proud to associate with NDTV Profit in honouring some of these extraordinary business leaders..”

     

    The jury for the NDTV Profit Business Leadership Awards this year comprised leading names from the industry and the business world such as Naina Lal Kidwai, Group General Manager and Country Head, HSBC India; T N Ninan, Chairman and Editorial Director, Business Standard; Kalpana Morparia, CEO, J P Morgan, India; Shanti Ekambaram, Group Head Wholesale Banking, Kotak Mahindra Bank;  Zia Mody, Senior Partner, AZB & Partners; Prannoy Roy, Chairman, NDTV; Dorab Sopariwala, Editorial Advisor, NDTV; Manvi Dhillon, Managing Editor, NDTV Profit.

     

    After a rigorous screening process and discussion amongst the eminent jury members they have determined the winners in categories that include Automobile (Four Wheelers and Two Wheelers), Aviation, Banking (Public and Private), Consumer Durables, Consumer Product Goods, Engineering, Hospitality, Infrastructure and Insurance Life, Corporate Social Responsibility and Inclusion and Diversity Award.

     

  • A revered name in the world of Indian music, Amit Saigal revolutionized the world of rock and his death has sent shock waves among musicians and fans.

    Rock Street Journal founder Amit Saigal no more

    By Akash Raha

     

    Amit Saigal, Founder and Editor of Rock Street Journal (RSJ) passed away on January 5, 2012 in Goa. According to reports, he was drowned.

     

    Mr Saigal was a rock lover and an artist himself. He was a part of a band called ‘Impact’ in his early days.

     

    Mr Saigal, along with Shena Gamat Saigal, started RSJ, a monthly magazine that covers the rock music circuit inIndiaand South Asia in 1993 atAllahabad. He printed the first edition of RSJ at his own expenses inAllahabadand distributed approximately 2,500 copies for free as the magazine hardly had any buyers then.

     

    But the magazine soon caught the attention of rock lovers and started getting rave reviews. Ever since then, the magazine remains a favourite with rock lovers. Over the years, the magazine has helped to build immense support for rock musicians inIndiaandSouth Asia.

     

    The magazine is now published fromDelhi. The RSJ group also hosts the Great India Rock Festival, which gives new and budding rock talents a platform to perform.

     

    Amit Saigal, through his publication and concerts, revolutionized the rock scene in India. Mr Saigal’s untimely demise comes as a shock to one and all.

     

  • Mr Sarkar was honoured at Powerbrands Hall of Fame Awards function inLondon

    Abhijit Sarkar conferred with ‘Most Iconic Communication Leader of the Year’ award

    By A Correspondent

     

    Abhijit Sarkar, Head – Corporate Communications, Sahara India Pariwar has been conferred with ‘Most Iconic Communication Leader of the Year’ award at Powerbrands Hall of Fame Awards function in London.

     

    The Powerbrands Corporate Leaders and Corporate Icon Awards honours leaders who have carved a niche for themselves with their remarkable strategies that have channelised growth and been instrumental in taking their organization ahead.

     

    The award was jointly presented to Mr Sarkar by Sir Robert Worcester and Professor Arindam Chaudhari in a gala ceremony attended by Lords and members of Parliament from theUK, business tycoons and celebrities.

     

  • Hanmer MSL chosen by History, NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications briefs

    Eight new wins for Hanmer MSL India

    By A Correspondent

     

    Hanmer MSL, part of MSLGROUP, Publicis Groupe’s flagship speciality communications, Public Relations and events network and one ofIndia’s leading communications agencies on Thursday announced seven new clients.

     

    The new client wins include HISTORY (A+E Networks & TV18 JV), NEO Sports, Biocon, CREDAI Bengaluru, BOC India Limited, HTC Corporation and SBI General Insurance for strategic communications assignments, reaffirming the agency’s reputation as one ofIndia’s leading speciality communications firms.

     

    Hanmer MSL will provide strategic communications consultancy programmes to help these clients in the areas of brand building, corporate reputation management, corporate responsibility and crisis and issues management.

     

    Hanmer MSL will also draw on expertise and capabilities within MSLGROUP to support these national and multi-national companies expansion withinIndiathrough its extensiveIndianetwork of eight offices in eight key cities and an additional 29 network offices which focus on tier 1, tier 2 and tier 3 cities.

     

    Commenting on the new business wins, Jaideep Shergill, CEO, Hanmer MSL said: “As an agency we have always focused on enhancing and improving our capabilities, providing our clients the best of our services. As part of this commitment, we are thrilled to be working together with brands that are considered to be some of the industry’s most respected professionals.”

     

    Hanmer MSL’s media and entertainment portfolio has expanded further with the History and NEO Sports wins. Hanmer MSL’s ability to execute holistic campaigns has positioned the agency at the forefront of media and entertainment speciality communications.

     

    History, in itsIndiaedition, is part of a joint venture between TV18 and A+E Networks. Hanmer MSL has the responsibility of handling the strategic communications assignment of History inIndia. Hanmer MSL will provide strategic counsel to create maximum exposure for the brand amongst target audiences and key stakeholders. Hanmer MSL will also work with the channel towards expanding the genre and ensuring that it is not perceived as a niche channel.

     

    Neo Sports Broadcasting has appointed Hanmer MSL to support the premier programmes on its two channels, Neo Sports and Neo Cricket, and highlight popular and potentially popular sporting events and series to help the company achieve its key business priorities of growing viewership and market share.

     

    Established in 1978, Biocon isIndia’s first bio technology company. From its inception, Biocon has worked towards developing cost-effective drug development capabilities and significant manufacturing capacity. Hanmer MSL will join hands with Biocon to leverage and add media worth and value to their diabetology campaign and help grow this campaign into a successful venture. Hanmer will also handle the corporate mandate of Biocon as well as help Biocon launch and build on its online presence.

     

    The Confederation of Real Estate Developers’ Associations of India (CREDAI) Bengaluru has safeguarded the interests of real estate developers and builders while protecting the rights of buyers and home owners around the state of Karnataka. Hanmer MSL will work towards developing CREDAI as a thought leader and help in ensuring quality media mileage for all their ventures, events and business developments. Hanmer MSL will be working with specific focus on creating the right image of the real estate sector.

     

    BOC India Limited (BOCI), a member of The Linde Group, provides a one-stop solution to all businesses for gas supply and related equipment and services. The company manufactures cryogenic and non-cryogenic vessels and also designs and commission projects. Hanmer MSL has been entrusted with the mandate to communicate the brand transition and change management process and establish and elevate the profile of Linde Group in Kolkata, Mumbai,Delhiand Chennai.

     

    HTC Corporation (HTC), one of the fastest growing companies in the mobile phone industry, creates innovative devices that better serve the lives and needs of individuals. Hanmer MSL will have the responsibility of executing corporate as well as product PR for HTC.

     

    Hanmer MSL will be in charge of SBI General Insurance Company Limited’s corporate PR and product PR, including product launches. The company is a joint venture between the State Bank ofIndiaand Insurance Australia Group (IAG),Australia’s leading general insurance provider.

     

  • Media owners will support bid to raise $1m to help its international charity and education partner, Free the Children to free children from poverty and exploitation

    Initiative masterminds global free advertising campaign for charity

    By A Correspondent

     

    Initiative, a performance-led media communications company, has masterminded the world’s largest free advertising campaign to help promote a better world for children. The agency is seeking to set a world record and help raise $1m in the process.

     

    Rather than spend money on holiday cards, Initiative will bring together its network strength and expertise to produce a global campaign – from conception to media placement – to create awareness of the important work being undertaken by its international charity and education partner, Free the Children (www.freethechildren.com).

     

    Initiative will run the campaign in over 70 markets around the world, without spending any money on media or creative. In order to do this, Initiative is partnering with some of the world’s largest media owners to run the campaign on TV, radio, online, email, outdoor and in newspapers and magazines.

     

    Last year, with the generosity of its media partners, Initiative managed to increase donations to the Juvenile Diabetes Research Foundation by 300%, through its first ever free advertising campaign for a charity.

     

    Free The Children is the world’s largest network of children helping children through education, with more than one million young people involved in programs in 45 countries. Its mission is to free children from poverty and exploitation, and its signature event is “We Day”, which brings together entertainers, social justice leaders, and student leaders to help create positive change.

     

    Initiative’s campaign for the charity has been produced by Puerto Rican creative agency Sajo Garcia Alcazar (www.sajogarcia.com), part of the Initiative network. The campaign will run from December 26 to January 31. The campaign’s creative, focused on changing the status of young people living in developing communities, drives people to Free The Children’s “We Day” Facebook page, www.facebook.com/weday, encouraging them to ‘like’ it. For every ‘like’, Free The Children’s partners are donating one US dollar.

     

    Initiative is looking to help the organization surpass its goal of raising $1m, and in so doing, creating the world record for the largest number of likes of a non-profit organisation’s Facebook page.

     

    Initiative has also partnered with sister IPG network McCann Erickson, which has offered its services for free. McCann Erickson will be managing translations, adaptations and trafficking in all markets where the campaign is running.

     

    Mauricio Sabogal, president, World Markets, Initiative said: “It is really important that global companies, such as Initiative, play their part in charitable activities, and we are delighted to be supporting the important work being done by Free the Children. This campaign is a testament to the power of the Initiative network. We could not have produced this ambitious campaign without the generosity of our media partners and McCann Erickson, who are working so hard without payment.”

     

    Craig Kielburger, co-founder, Free the Children, said: “We are very grateful for the incredible generosity of Initiative and its media partners, helping us to form connections with people around the world that traditionally we would not be able to reach. Whether through fundraising or online engagement, social media plays a key role for us, and we are always looking for ways it can support and enhance the work we do with youth.”

     

    Lynn De Souza, Chairman & CEO, Lintas Media Group, said: “We are extremely happy to be a part of this initiative. It is a good cause, and we are thankful to all our media partners like Big FM, Radio City, My FM, Hello FM, Radio Mirchi, Colors, Times network, and many other media partners who have provided free space for this initiative. We have secured media space in excess of Rs 50 million for this cause, and it will go a long way in garnering support for the charity.”

  • Abu Dhabi Media Company (ADMC), a public joint stock company based in UAE, provides media content across various platforms including television, publishing, radio, digital and so on

    Radio Mirchi to enter Abu Dhabi as ENIL ties up with ADMC

    By A Correspondent

     

    Entertainment Network (India) Ltd has informed BSE that the company intends to enter into strategic business arrangement with Abu Dhabi Media Company (ADMC), a public joint stock company based inAbu Dhabi,United Arab Emirates.

     

    ADMC is a multi-platform media organisation and is inter-alia in the business of providing media content across various platforms including television, publishing, radio, digital and so on. ADMC owns multiple radio frequencies which broadcast across the UAE.

     

    As part of business arrangement, the company shall provide limited advisory services to ADMC for launch of a radio station in the UAE. The company will also grant a conditional license to ADMC for use of its Brand ‘Radio Mirchi(R)‘.

     

    Some of the other radio stations run by ADMC are Quran Kareem, an institution for more than 30 years, broadcasts both live and recorded recitals of the Holy Quran; Emarat FM, a pioneering Khaleej radio station that attracts listeners from the UAE and the Gulf with its interactive and entertaining programs that combine entertainment, songs, music, news and live shows; Abu Dhabi FM, the oldest Arabic radio station in the Gulf; Star FM, which targets bilingual, expat Arabs in the 15-35 year age range who have had some exposure to Western musical tastes and culture; and Abu Dhabi Classic FM, the first Western classical music radio station in the Gulf.

     

  • The channels have an exciting line-up of Disney’s best loved, award-winning programs and interactive contests with more than 5000 prizes up for grabs

    Mega New Year celebrations on Disney channels

    By A Correspondent

     

    Disney Television Network, the number 1 entertainment destination for kids and their families, is set to celebrate the New Year with its varied programming. Disney channel will end 2011 with the award winning Disney classic movie UP on December 31 at 11 am.

     

    UP is a heart-warming comedy adventure about a 78-year-old balloon salesman Carl Fredricksen, who finally fulfills his lifelong dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds ofSouth America, along with an overly optimistic 8-year-old wilderness explorer named Russell. The movie won the Academy Awards for the Best Animated Feature and the Best Original Score and the Golden Globe Award for Best Animated Feature Film in 2010.

     

    In his very first voice acting role, renowned Bollywood actor Anupam Kher has voiced the lead character Carl in Hindi. Commenting on his role, Anupam Kher said: “What makes this movie exciting is that it’s a fantasy film with believable characters. Carl can be from any part of the world or country. He is an ordinary man who fulfills an extraordinary promise and that truly makes him special.”

     

    Families can “kick-off” 2012 with the uber-cool soccer star David Beckham in conversation with famous Disney duo, brothers Phineas and Ferb on “Take Two with Phineas and Ferb” on January 1. The show is a series of fun interviews where the brothers talk to celebs like David Beckham. They have many more exciting ones already in the pipeline for the New Year.

     

    Adding some interactive fun and learning for the young ones will be an exciting contest inspired by Disney Junior’s popular interactive show, “Jake and The Neverland Pirates”. The show features comic and host Cyrus Broacha as the voice of “Sharky” along with musician Sid Coutto as the voice of “Bones”. The talented duo is also seen on the show with an entertaining live-action routine which has been locally produced inIndia.

     

    Beginning January 1, young viewers can brush up their counting skills every Monday to Friday by tuning into “Disney Junior Jake Contest” from 11 am to 12.30 pm and win more than 1000 cool prizes including Jake’s special Doubloon memorabilia, tee shirts, bandanas and DVDs.

     

    Disney’s action, adventure and comedy destination for boys, Disney XD will be revving up the content pipeline in the New Year starting with Disney classic blockbuster ‘The Lion King’ on January 1, 2011 at 12. A brand new fun-filled show about a creative and quirky hero – “Scaredy Squirrel”, inspired by the popular book series by Melanie Watt will start on Disney XD on January 9, 2011.

     

    In the new year, the channel will create a strong destination for Marvel-branded characters and stories with the launch of Spider-man on weekdays. While the excitement on popular show “Kick Buttowski: Suburban Daredevil” is already on the upswing with a spectacular contest where fans can win over 100 cool prizes every day, including skateboards, Playstations, camping sets, snorkeling sets and Ipods.

     

    Hungama TV will ring in the New Year with new episodes of popular show “Guzura”, which follows the chubby little dinosaur and his misadventures as he interacts with humans and other animals.

     

    The channel will also feature exiting contests with over 1000 goodies waiting to be bagged by Hungama fans.

     

  • The company's offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME

    Vserv.mobi appoints Text 100 as its PR partner in India

    By A Correspondent

     

    Vserv.mobi (Vserv), a leading mobile ad network for app developers, publishers and advertisers in emerging markets, has awarded its public relations mandate to Text 100 post a multi agency pitch.

     

    Vserv was founded in Jan 2010 by Dippak Khurana and Ashay Padwal, who bring over 30 years of combined experience in Mobile Internet and Digital Advertising space. It is the leader for in-app advertising for J2ME Apps in India, the largest market globally for Java-based apps. Headquartered in Mumbai, Vserv has delivered in-app and Wap advertising in over 200 countries for leading Fortune 500 brands and digital media companies. The company’s offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME.

     

    “Text 100’s strong track record in technology PR gave us the confidence to appoint them as our PR partners. Understanding of the competitive mobile advertising ecosystem and team credentials were key considerations in choosing the right PR partner. We look forward to an exciting and productive partnership,” said Dippak Khurana, Co-Founder and CEO, Vserv.

     

    “With over 880 million subscribers and counting, it is only a matter of time before mobile advertising becomes the most preferred mass medium for advertisers. Given Vserv’s strong technology prowess, the company is well poised to emerge as the leader in this space. We are proud to partner with them and excited about leveraging our expertise to unleash the tremendous potential of the brand,” said Sunayna Malik, Managing Director, Text 100 India.

     

    Text 100 is a global public relations consultancy with a staff of 500 and a direct presence in 30 cities worldwide. Their client roster includes IBM, Cisco, Fujifilm, Lenovo, SanDisk, Skype and PayPal.

  • This partnership will focus on conducting specialized agent training workshops on Canada

    Thomas Cook India’s Centre of Learning tie up with Canadian Tourism Commission

    By A Correspondent

     

    With its aim of providing effective and exceptional educational programmes for the travel and tourism industry, Thomas Cook (India) Limited’s educational division, Centre of Learning, has announced an agreement with the Canadian Tourism Commission. This partnership will focus on conducting specialized agent training workshops onCanada.

     

    Canada, known for its incredible geographical diversity, historical sites and national parks, is best positioned to cater to the evolving needs of the Indian traveller.

     

    Centre of Learning is an initiative from Thomas Cook (India) Ltd. (TCIL) to develop talent for the organization as well as for the industry. TCIL is the largest integrated travel and travel-related financial services company in the country.

     

    Under the norms of this partnership, Centre of Learning has already trained travel agents from Ahmedabad and Pune. A series of workshops will also be conducted in Tier I and Tier II cities, including Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata on destination Canada by 2012.

     

    Commenting on this association, Dr D Prasanth Nair, President & Head, Human Resources and Financial Services, Thomas Cook (India) Ltd. said: “Thomas Cook (India) Limited’s Centre of Learning is an authority in tourism education today. Introducing Canada as a new destination to our training programmes reiterates our commitment towards travel agents and tour operators, ensuring that they are well informed and effectively equipped to manage today’s discerning customer expectations.”

     

    The Canadian Tourism Commission,Canada’s national tourism marketing organization with a vision to inspire the world to explore Canada, has been working very closely with the travel fraternity inIndiato promote the destination. Speaking on this initiative, Mr. Derek Galpin, Managing DirectorIndia & China, Canadian Tourism Commission said: “We are delighted to have Thomas Cook’s Centre of Learning as partner in our initiatives to create awareness of Canada as the premier destination inIndia. It is imperative that the selling teams have adequate and authentic knowledge on Canada. By giving them the confidence in selling the destination to their customers, Thomas Cook Centre of Learning’s initiative in supporting the travel trades’ efforts in selling Canada as a destination is most welcome and appreciated.”