MxMIndia

Author: mxmadmin

  • Unfair question to ask, but then who said that we are always fair. He he. Let's hear it from Dr Bhaskar Das in the December 6 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | You would’ve seen the performance of all the teams in the 2022 Fifa World Cup. So which team are you rooting for?

    Bhaskar DasUnfair question to ask, but then who said that we are always fair. He he. Let’s hear it from Dr Bhaskar Das in the December 6 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. You would’ve seen the performance of all the teams in the 2022 Fifa World Cup. So which team are you rooting for?

     

    A. This would be a hazardous guess as in this Fifa World Cup as we have seen how some of the Davids (eg Belgium and Germany could not make it for the knockout stage) have inflicted unanticipated defeats on the Goliaths of world soccer. My guess is Argentina (may be I am biased as this World Cup may be the last for Messy) followed by Brazil with Spain, England and France not so far behind. Having said that, on the day of the final, how one team plays with strategy and luck (I believe in the luck factor a lot), would be very difficult to predict. From this point of view, this World Cup might have some more surprises left for us. Frankly speaking, this has kept us glued to the World Cup this year as no one is invincible. I can’t be more precise than this.

     

  • In 30 years, the debris of the Babri Masjid has been joined by that of our democracy. And all hail the media which helped bring us here, writes Ranjona Banerji

    Ranjona Banerji: 1992-2022: where India is a completely different place

    By Ranjona Banerji

     

    Ranjona BanerjiOne more anniversary of the demolition of the Babri Masjid at Ayodhya by members of the Sangh Parivar. In 1992, apart from the small tribe who claimed to be happy and proud for their act of destruction, it was a matter of shame and shock for most Indians. “The past is a foreign country” goes the one line that novelist LP Hartley is most remembered for, “They do things differently there.”

    And the India of 2022 is a completely different place.

    In 1992, we felt that the very core of our democracy had been shaken. We knew that the movement of hatred was building up. From the time of the Ram Janmabhoomi Movement and LK Advani’s Rath Yatra – in which the current prime minister Narendra Modi played a part as an organizer – we knew that a few of us in the media were willing to sacrifice the Constitution for Hindu majoritarianism. Or maybe it was before that, during the implementation of the Mandal Commission. Upper caste anger at their privileges being “taken away” led to violent protests. From shameless caste discrimination to a Hindu supremacist movement was not a big jump at all.

    On December 6, 1992, the media world was largely print dominated. The state broadcast media did not tell us what had happened. Rumours were rife. It was the BBC World Service radio and television who finally told India what had happened at Ayodhya that day.

    Later, newspaper and magazine reports filled in the terrible details. Of uncontrolled mobs – the BJP would claim uncontrollable as the top leaders apparently wept buckets of sorrow that what they had instigated had actually happened – climbing up the domes of the mosque and bringing it down. Egged on by VHP “activists” like Sadhvi Rithambara of the infamous line: “Ek dhakka aur do, Babri Masjid tod do”.

    India Today magazine, whose concept of journalism especially in its TV channels, has fallen leaps and bounds into the depths of propaganda, produced one of the best cover stories on the demolition. The coverage by most newspapers and other magazines was also of a high standard, all focussing on the damage that this demolition had done to democracy, to India, to society.

    But and this is a big But, all those Hindu supremacist journalists, they vanished back into the woodwork. And media houses became complacent. We believed once again that democracy and the Constitution were our lodestones. We ignored the rot within. And the rotters were much cleverer than the rest of us. They waited their turn. They pretended to be what they were not. They played the democracy and secularism game. Even during the Vajpayee years, even during the Gujarat riots of 2002, they pretended that democracy mattered to them.

    And so we were beguiled into 2014. And then we realized that the rot was not confined to the media alone. It had infiltrated all our democratic institutions. To make sure that Modi and the BJP came to power at the Centre, the India Against Corruption movement was carefully calibrated with the help of the RSS, to set the political mood in its favour.

    A newsroom in which I worked was bought over by a media tycoon with RSS connections in 2009. In his first address to the newsroom he stated bombastically, “Yahaan secularism nahi chalega, secularism will no longer work here.” It was a sign of what was to come, no matter how sanguine you were.

    And that is why when the Supreme Court decided that the demolition of the mosque did not matter and that a Ram temple could come up in its place, the Indian media neither reacted nor protested. The pliability had been tested and secured. Yahaan secularism nahi chalega.

    https://www.ndtv.com/india-news/10-key-quotes-from-babri-case-judgment-in-which-all-accused-acquitted-2303345

    The clear evidence of the time was swept aside by a court which is supposed to uphold our democratic ideals. Swept away and celebrated with bottles of expensive red wine and a good dinner.

    https://news.abplive.com/news/india/after-ayodhya-judgment-took-judges-for-dinner-shared-bottle-of-wine-ex-cji-ranjan-gogoi-1498756

    And you can see how the media is neither shocked nor bothered.

    In 30 years, the debris of the Babri Masjid has been joined by that of our democracy. And all hail the media which helped bring us here.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal

  • These numbers are part of GroupM’s This Year Next Year 2022 Global End of Year Forecast

    2022: 15.8%, 2023: 16.8%

     

     

     

    By Our Staff

     

    India’s advertising revenue growth forecast for 2022 is 15.8%, with that figure further accelerating to 16.8% in 2023, reports GroupM in its much-awaited This Year Next Year 2022 Global End of Year Forecast.This growth is led by pure-play digital advertising, which accounts for the largest share (48.8%) in 2022 and is expected to continue rising above pre-pandemic levels. Retail media in India is forecast at $551 million in 2022 and is expected to nearly double by 2027. TV advertising, representing 36% of advertising market share, is expected to grow 10.8% this year and continue growing double digits, driven by strong growth in both traditional and connected TV.

     

    Here are some of the highlights of the report, published as is from the GroupM communique:

    :: We now expect global advertising to grow 5.9% in 2023, behind the IMF’s expectation for global inflation of 6.5% and a downgrade from our 6.4% June estimate.

     

    :: Retail media, one of the fastest growing segments of the advertising industry, is now estimated to reach $110.7 billion dollars in 2022, an upgrade from our September forecast of $101 billion.

     

    :: Television continues its recovery to pre-pandemic levels, albeit more slowly in 2022, with an expected global growth rate of 1.7% (excluding U.S. political advertising).

     

    :: Growth in global OOH this year will amount to 2.2% globally (excluding U.S. political spending), or 18.1% on an excluding-China basis.

     

    :: Audio is projected to grow 3.8% globally in 2022 (excluding U.S. political advertising) and decelerate to 1.3% growth in 2023

     

    :: After a brief respite in 2021, traditional print continues its decline of 7.4% in 2022. Print-based media will decline by 3.7% when including digital extensions, which are forecast to make up nearly half of total revenue this year and more than three-quarters of revenue by 2026.

     

    Top 10 Market Highlights (other than India):

    United States: Advertising on pure-play digital platforms, despite decelerating growth in 2022, continues to increase its share and will account for two-thirds of total ad revenue within the next two years.

     

    China: China has seen far greater economic impact from the COVID-19 pandemic in 2022 than was expected at the outset of the year. This acted as a drag on consumption and ultimately led to our lowered forecast of -0.6% growth of advertising revenue in 2022.

     

    Japan: For 2022, we estimate Japanese advertising revenue will grow 7%, with that figure decelerating to 4.4% in 2023. This growth is led by pure-play digital advertising, which accounts for the largest share (57.9%) in 2022 and is expected to continue rising above pre-pandemic levels.

     

    United Kingdom: Digital pure-play platforms, a medium set to account for 80% of total ad revenue this year will grow 11%, outpaced by retail media (a subset of digital), which we forecast will reach £6.5bn by 2027.

     

    Germany: Within digital advertising budgets, retail media will play an increasingly important role in 2023, with growth forecasts of 13% in line with the broader digital channel, while search will grow slightly faster at 15%.

     

    France: We anticipate a deceleration of growth in 2023 to 6.3% with a focus on media that delivers short term efficiency and return on investment. As a result, 100% of the estimated growth is expected to be in digital media, particularly performance-based media and retail.

     

    Canada: Advertising revenue in Canada is forecasted to grow 5.8% during 2022, with that figure further accelerating to 8% in 2023. This growth is led by pure-play digital advertising, which accounts for the largest share (72.8%) in 2022 and is expected to continue rising above pre-pandemic levels.

     

    Brazil: Retail media, a subset of digital revenue, is forecast at more than $170 million in 2022 and is expected to grow 18% in 2023, following 25% growth in 2022.

     

    Australia: TV will grow 3.7% in 2022 driven by connected TV. While linear TV will increase in 2022, it may be the last year of expansion as connected TV takes over a larger share TV revenue. Total TV in 2023 is expected to record a small overall decline of 0.2%.

     

  • The new logo is symbolic to Wiggles’ relationship with animals

    Pet care brand Wiggles is now ‘Lovemark’

    By Our Staff

     

    Petcare brand Wiggles has a new identity called ‘Lovemark’. It has been conceived by Ideosphere.

     

    Speaking on the brand’s new identity, Anushka Iyer, Founder and CEO, Wiggles said: “Pets are our kids for us and always will be an emotion that is now increasingly shared by my fellow Gen Z and millennials. And we want nothing more than our pets to be happy, healthy and safe. With this vision, we started Wiggles in 2018 and set out to revolutionize the pet healthcare industry. Our first logo- which will always be special to me, was about recognising and celebrating the relationship between pets and their human parents. We wanted to convey a brand that acknowledged the spirit of unconditional love in all our offerings and backed by the credibility of veterinary expertise. Our journey over the past four years has been greater than ever expected, we have listened to pet parents across the country and have grown to meet and raise standards of petcare to now offer not only pharma but also food and treats, health and wellness and even services.”

     

    Added Aniruddha Atul Bhagwat, Co-Founder and CEO, Ideosphere: “It is always challenging to define a differentiated space in a cluttered, highly competitive industry, like the booming pet care space. We wanted to ensure the new brand identity complemented the core purpose of Wiggles, to be better towards pets and animals, and for the identity and messaging to be able to connect to the emotion, passion and story of the Wiggles brand. It was truly a collaborative journey of discovery with the Wiggles team, and we are excited to see how the audiences respond to the change.”

     

     

    View this post on Instagram

     

    A post shared by Wiggles (@wiggles.in)

  • To be called #TheOtherObituary

    Ogilvy & Hindu message on wildlife conservation

    By Our Staff

     

    On World Wildlife Conservation Day, The Hindu and its agency partner, Ogilvy Bangalore have renewed their resolve to save the environment. The Hindu featured ‘The Other Obituary’ grieves the loss of flora and fauna that were killed due to human intervention.  ‘The Other Obituary was released in the newspaper on December 4, 2022 and will be featured every week in ‘The Other Obituaries’ section online.

     

    Said Sharat Kuttikat, Group Creative Director, Ogilvy India (South): “Losing a loved one is an agonising experience; the loss of any member of our extended families from the wild should feel no different. In this context, ‘The Other Obituary’ is a provocative piece and the need of the hour. By reporting deaths of animals, birds and our precious natural resources, we hope the section brings into focus human cruelty and negligence that needs to stop.”

     

  • The soon-to-be-launched platform will empower people to proactively stop food from being wasted at weddings and other occasions

    Robin Hood Army & Dentsu Creative launch #ExtendedGuestList to prevent food wastage at weddings

    By Our Staff

     

    Robin Hood Army has collaborated with Dentsu Creative and conceptualised #ExtendedGuestList, a soon-to-be-launched platform will empower people to proactively stop food from being wasted at weddings and other occasions.

     

    Said Neel Ghose and Sanchit Jain, founders of Robin Hood Army: “Robin Hood Army was founded on the principle of enabling every person to give back. And the #ExtendedGuestList is definitely a milestone in that journey. It is amazing to see celebrities come forward and do their bit and we’re thankful to Hansika Motwani for leading the way! Not only were we able to feed children surplus food from the wedding, but we now have a platform where anyone and everyone can save food proactively. We only hope that more and more people make their own #ExtendedGuestList for their weddings. To those who want to join us on this quest, I encourage you to volunteer with us!”

     

    Added Shray Chawla, Senior Creative Director, Dentsu Creative: “When Robin Hood Army approached us, and explained what they do, we knew we had to spread the word. Food wastage at Indian weddings is something no one talks about and we wanted to make it part of the conversation, but in a unique way. I’m glad we were able to work together with the Robin Hood Army to bring this platform alive. And kudos to the entire team for bringing a fresh perspective to food wastage. Here’s hoping more and more people plan for an #ExtendedGuestList at their weddings, not just in India but also globally given the footprint of Robin Hood Army.”

     

  • He will report to Ketan Desai, Chief Operating Officer, Grey India

    Grey names Rahul Pahwa as Senior VP & Biz Head (North)

    By Our Staff

     

    Rahul Pahwa
    Rahul Pahwa

    Grey group India has announced the elevation of Rahul Pahwa as Senior Vice President and Business Head (North). He will report to Ketan Desai, Chief Operating Officer, Grey India.

     

    Said Desai: “Rahul will lead the development of Grey’s unified network offering, true to its borderless vision, with enhanced creativity, collaboration and speed to market. Most importantly, he will focus on developing Grey’s future-facing integrated agency offering in North region.”

     

  • To celebrate life's milestones with a solitaire

    CaratLane Jewellery launches new campaign

    By Our Staff

     

    CaratLane Jewellery – A Tanishq Partnership has launched their latest campaign #SolidAsASolitaire to talk about celebrating life’s milestones and achievements, with a Solitaire.

     

    Talking about the campaign, Jennifer Pandya, VP Marketing of CaratLane said: “We have understood from many customer stories and interactions that our Solitaires play a big role in helping customers mark their milestones and significant moments. #SolidAsASolitaire is conceived from numerous such stories that we want to celebrate. The beauty of the Solitaire is what makes it perfect for such important milestones, where nothing else is good enough. Through this campaign, we aim to showcase CaratLane as a primary destination for Solitaires for everyone who wants to mark their milestones forever.”

     

  • Strengthens its leadership

    Famous Innovations elevates Mithila Saraf as CEO

    By Our Staff

     

    Famous Innovations creative agency elevates Mithila Saraf as the CEO. In her last 10 years at Famous, she has steered growth for more than 50 brands including Raymond, Mahindra, Titan, Van Heusen, Budweiser, Absolut, Jameson, Diageo, Unilever, etc. as well as for Famous as a brand itself.

     

    Raj Kamble, founder and CCO, of Famous Innovations said: “Mithila takes this role on the same day that she completed 10 years with this entrepreneur-driven company, and trust me it’s not easy working with an entrepreneur. She has been my partner since day 1, today she just gets the title. She joined the company with no salary as an intern and it’s incredible to see her journey today, leading 3 offices and our aggressive growth plans. In the last 10 years, I saw many Mithilas, but her signature is that she is always balanced, empathetic and very fair to everyone. Her work is her personal life and she makes people her family. While on the one side she’s been winning Young Business Leader of the Year, on the other she has represented India at Cannes as a Copywriter for 3 years in a row. This tells us about her sensitivity, insight and balance of the logical and the emotional. Everyone looks at Famous and thinks it’s all me, but that’s not true. Mithila and a few other people will now take this agency further than anyone imagined, we’re opening offices in Dubai and Malaysia soon and one day we will be in New York. My mandate for her is to make not just the most profitable agency, but the happiest agency. With this move, I get to focus more on doing what I am good at – the creative work – and I think the next decade is going to belong to us.”

     

  • McCann Worldgroup has conceptualized the film

    World Gold Council releases new marketing campaign

    By Our Staff

     

    The World Gold Council today launched a multi-media marketing campaign in India to create awareness on gold’s role in an investment portfolio.

     

    McCann Worldgroup has conceptualized the campaign, with industry veterans Prasad Naik and Daniel Low as directors, and Prasanna Bhende and Kimaya Bhende as producers.

     

    Commenting on the campaign launch, Arti Saxena, Head of Marketing, India, World Gold Council, said: “Our research indicates that whilst the majority of Indians prefer savings in gold after term deposits, young investors are less likely to choose it. This campaign highlights gold’s attractiveness to young modern Indian investors as an integral part of their portfolio. Our film showcases stories of young investors pursuing their passion, chasing dreams and making bold decisions in life, without any fear of financial uncertainty because of the presence of gold in their investment portfolio. Be it physical gold or digital, it should be preferred go-to savings vehicle to balance, diversify and secure one’s portfolio.”

     

  • Encourage couples to take a Rental Health Day together

    Uber & Dentsu join hands for wedding season

    By Our Staff

     

    Uber Rentals – in association with Dentsu Creative India, has launched its latest campaign for the wedding season.

     

    A survey done by Zola showed that 71% of couples believe wedding planning to be more stressful than other major life events. The campaign asks soon-to-wed couples to skip one of the most stressful tasks during wedding planning – Driving!

     

    Talking about the campaign, Ameya Velankar, Head of Marketing, Uber India and South Asia said: “In our quest to consistently reimagine the way the world moves, we turned our attention to the wedding season. With Uber Rentals as their partner, a bride & groom can avail absolute convenience and the peace of mind that they rightfully deserve. One car for up to 12 hours and the option to add multiple stops on the go – saving them the effort of finding parking spaces or multiple trips. Our films capture the heartwarming moments and fun that couples can unlock when they aren’t hassled by the perils of city driving.”

     

    Ankit Mathur, Creative Director, Dentsu Creative India added: “Year after year, wedding-themed ads on TV and social media show couples looking like they’ve just returned from a vacation when in reality they are exhausted and perhaps even tired of each other! We looked at #RentalHealthDay being a solution for those who can take driving off their to-do list and an opportunity for couples to make the most of their free time – like pestering one another!”

     

  • If it's an election result, Dr Prannoy Roy always scored high with the results coverage and analysis. So we asked Dr Bhaskar Das a question on Dr Roy's contribution to news television on the eve of Gujarat/HP/MCD results for the December 7 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | It’s difficult to think of election results coverage without Prannoy Roy and Dorab Sopariwala. We don’t know what they are going to be doing next, but a word on the contribution of the Roys to news television?

    Bhaskar DasIf it’s an election result, Dr Prannoy Roy always scored high with the results coverage and analysis. So we asked Dr Bhaskar Das a question on Dr Roy’s contribution to news television on the eve of Gujarat/HP/MCD results for the December 7 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/

     

    Q. It’s difficult to think of election results coverage without Prannoy Roy and Dorab Sopariwala. We don’t know what they are going to be doing next, but a word on the contribution of the Roys to news television?

     

    A. I think in the craft of news journalism, Dr Prannoy Roy’s name would always get a prominent reference. This may be my personal opinion but I shall stick to it as it’s my subjective opinion and detractors are most welcome to differ. Elections would come and go and the final verdicts would be a reflection of voters’ preference, irrespective of the quality of analysis. So the show would go on. But the real contribution of a craftsperson is setting standards of journalism in news television and how many professionals s/he could inspire to excel in their task. I think that most of the branded anchors of various news channels had at some point of time had worked with Dr Roy and NDTV. But as the adage goes, the old order changeth, yielding place to new. (‘The old order changeth, yielding place to new’ is a line from Alfred Lord Tennyson’s classic poem, ‘Morte d’Arthur’. These dying words of King Arthur were his realisation  that there would be a change in generations with views different from his. I found its relevance to your question, however inappropriate. This may be my frailty to relate appropriately).