MxMIndia

Author: mxmadmin

  • He will report into Nagesh Basavanhalli, MD and Group CEO. 

    Sanjay Behl joins Greaves Electric Mobility as CEO

    By Our Staff

     

    Sanjay Behl
    Sanjay Behl. Photograph courtesy his WhatsApp display image

    Greaves Cotton Limited has announced the appointment Sanjay Behl as CEO and Executive Director of Greaves Electric Mobility. Behl will report into Nagesh Basavanhalli, MD and Group CEO.

    As CEO & Executive Director of GEMPL, Behl will focus on leading the accelerated growth of the electric mobility business. He was until recently, CEO of Raymond Ltd, and earlier CEO of Reliance Big TV and Nextqore Inc. He was also President, Reliance ADAG. He has also had successful stints at Nokia and Hindustan Unilever. He will continue as Non-Executive Director at Obeetee Pvt Ltd.

    In a press release, Basavanhalli welcomed Behl’s appointment and hoped his experience in  transforming and growing Indian businesses at global scale will help accelerate the Greaves Cotton growth.

  • Ropes in actors Shahid Kapoor and Rana Daggubati

    Colgate announces new identity for its toothpaste brand

    By Our Staff

     

    Colgate-Palmolive (India) Limited has announced the new identity of its toothpaste brand- Colgate Strong Teeth with its latest campaign. Featuring Shahid Kapoor and Rana Daggubati, the ‘Daant strong toh main strong’ TVC, created by RedFuse Communications, puts the spotlight on the importance of strong teeth.

     

    Speaking on the new campaign, Arvind Chintamani, VP, Marketing, Colgate-Palmolive India, said: “As Indians, we understand the importance of chewing and have grown up with our parents asking us to chew our food 36 times before swallowing. However, what we often forget is that teeth are our first digestive organ and teeth need to be strong to get the best nutrition from food. We’re super excited to have Shahid and Rana partner with us to remind parents of this message and to focus on teeth strength with Colgate Strong Teeth, India’s #1 Toothpaste, every day!”

     

    Added Delna Sethna, Executive Creative Director, Red Fuse: “Because digestion starts in the mouth, you need strong teeth. Sounds simple enough. Sounds like you’ve heard this enough. And yet making this point was anything but simple. This is a campaign that’s been designed to work hard to land the message, with dad (Shahid & Rana) as our spokesperson for once. Equal parenting is something a lot of brands speak of, we went the extra mile to land it.”

     

    https://www.youtube.com/watch?v=Cxy6nW5KOm4

  • To promote the company's fast-growing BNPL product Postpe

    BharatPe launches marketing campaign for Postpe

    By Our Staff

     

    BharatPe, the fintech company, has announced the rollout of its latest 360-degree marketing campaign to promote its Buy Now, Pay Later (BNPL) product- Postpe. Conceptualised in line with the theme ‘De Dena Aaram Se’, the campaign is designed to create awareness about the various use-cases of Postpe around interoperability and instant approvals.

     

    Speaking on the launch of this new campaign, Parth Joshi, Chief Marketing Officer, BharatPe, said: “Consumer credit in India is highly underpenetrated, and limited to very few categories. It, thus, becomes important for us to evangelize the category and educate consumers on why they should switch to ‘Buy Now Pay Later’ and bid adieu to traditional payment modes like credit cards. With this aim, we have launched this film to drive category adoption as well as enable growth for our product.”

     

     

  • Created by Yellow Windows Communications

    Vicco rolls out new jingle for launch of Turmeric Facewash

    By Our Staff

     

    Vicco Laboratories,  a manufacturer of Indian Ayurvedic herbal hygiene and healthcare, has launched yet another memorable jingle –  this time for the launch of its Turmeric Facewash. It has been created by Yellow Windows Communications

     

    Commenting on the launch, Devesh Pendharkar, Director, Vicco Laboratories said: “Vicco is known for its quality products. We have been manufacturing ayurvedic products since seven decades. Turmeric face wash is yet another quality product that we have launched in our skin care portfolio. With the goodness of Turmeric, it is the best product available in anti-acne, anti-pimple category. The product has been developed keeping in mind teenagers as they have to face early age pimple problem. We have tried to communicate all these benefits to the relevant audiences through the peppy and energetic jingle.”

     

    Added Virendra Saini and Jyotsna Bhat, Managing partners, Yellow Windows Communications: “Vicco is known for its two iconic brands Vicco Vajradanti and Vicco Turmeric. We wanted to establish Vicco Turmeric Facewash as a new brand of Vicco and build top of mind recall in an already cluttered facewash market. Our research learnings gave us good insights into the minds of the youth and their fears to do with skin. Face is the first thing that is noticed when you meet somebody and therefore pimples, acne and other skin problems being a big confidence downer, was an understanding that drove us to create this piece of communication. The idea was to bring out the already accepted benefits of Turmeric as a sure shot solution to many skin problems in a youthful manner thus addressing the youth’s fears. Through our film, we built a perceived popularity for the brand by making it appear as if everyone knew of its benefits and was already using it. And the simple lyrics extolling the benefits set to foot tapping music did the rest.”

     

    https://youtu.be/80pFYBzpijE

  • To get added responsibilities in revenue and technical departments

    Big FM elevates Sunil Kumaran as COO

    By Our Staff

     

    Sunil Kumaran
    Sunil Kumaran

    Big FM, the  radio network, has recently announced the elevation of Sunil Kumaran as Chief Operating Officer. Kumaran will spearhead revenue (Sales, Sales Support, Revenue Maximisation, Account Planning) and technical functions besides continuing his current responsibility of brand (Programming, Marketing and Solutions) and boosting digital growth of the network.

     

    Speaking about his new role, Kumaran said: “We are going through a transformative time in our journey at Big.  Tapping into our strengths, we have embarked on an aggressive growth plan to leverage the opportunities presented by the fast evolving digital landscape. I am happy to move into this role where I get to work with a top-of-the-line cross functional team, to drive this evolution and growth.”

     

    Added Abraham Thomas, CEO, Reliance Broadcast Network Limited: “Sunil is a proven leader and we aim to leverage every ounce of his superpowers as a revenue, product, content, and marketing visionary to write Big FM’s success story.  His remarkable brand commitment, together with strategic vision, navigating through changing industry dynamics, constant client/listener focus, leading teams and setting them up for success and understanding of how we come together at Big FM to execute against opportunities in a collaborative way will open up avenues for Big FM to create newer milestones. Here is wishing Sunil all the very best in his new assignment. I am confident in the commitment and the ability of our teams to rise to this challenge and script the biggest comeback story of the post-Covid era.”

     

     

  • To spearhead and deliver integrated media strategy

    Carat appoints Vasim Rakhangi as AVP – Strategy

    By Our Staff

     

    Vasim Rakhangi
    Vasim Rakhangi

    To further strengthen its leadership team, Carat India has appointed Vasim Rakhangi as Associate Vice President – Strategy for North and East.

     

    In his new role, Rakhangi’s core focus will be to spearhead and deliver integrated media strategy to the agency’s existing clients across the regions. He will report into Anita Kotwani, CEO, Carat India.

     

    Commenting on the appointment, Kotwani said: “With his extensive experience and passion, Vasim will help our clients stay ahead of the curve, especially as he helps them demystify the complex digital media landscape. One of his focus areas will be, to translate the disruption of video and the future of measurement to the consumers’ dynamically changing needs and, how the role of data, privacy, and technology impact their business. Vasim’s remit in our North market will encompass Phillips Domestic Appliances, Microsoft, Mastercard, Havells, and the DS Group amongst others, as he also works with our local teams to drive growth for both North and East markets.”

     

  • Alia Bhatt is brand ambassador

    TBWA\India creates campaign for JSW Paints

    By Our Staff

     

    JSW Paints, part of the US JSW Group, has launched its product campaign focusing on the Halo Aquaglo range.  JSW Paints Aquaglo is India’s first water-based paints for wood & metal surfaces with Germ Block Zn2+ion technology.

     

    The Aquaglo campaign brings the focus back on consumers’ overall health and well-being through the Bollywood star and JSW Paints brand ambassador, Alia Bhatt, as she urges consumers to #PaintKaGKBadhao. The campaign also includes well-known artist and stand-up comedian Atul Khatri and brings to life the mass hysteria related to any new idea.

     

    According to Anuradha Bose, Chief Marketing Officer of JSW Paints: “Following the successful disruption of our Any Colour One Price initiative, we are now delighted to launch our thoughtful product innovation, Aquaglo. It aims to change yet another convention in paints of using only ‘oil paint’ for wood & metal. Our new campaign draws consumers’ attention to the clear benefit of adopting a water-based Aquaglo range of paints for painting wooden doors, metal grills and other such surfaces in their homes. Paint Ka GK badhao is a clear call to action to make India sit up and choose wellness and comfort.”

     

    Speaking about the Aquaglo campaign’s attempt to change Indian paint consumers’ expectations, Govind Pandey, CEO, TBWA\India said, “Paint category has been dominated by the same market leaders for decades without any real challenger. JSW Paints is the disruptor that is questioning the status quo prevailing in the industry. It is also encouraging the end consumers to get more involved because only then they will discover the best solutions for themselves.”

     

     

  • To showcase the diverse product range

    Kartik Aaryan & Kiara Advani to endorse Finolex Cables

    By Our Staff

     

    Finolex Cables Limited, the manufacturer of electrical and telecommunication cables, has introduced Kartik Aaryan and Kiara Advani as its brand ambassadors while announcing a brand refresh with the launch of a new 360-degree campaign – ‘No Stress. Finolex’.  The new campaign will showcase the diverse product range of ceiling fans, LED lights along with electric cables and wires in three TVCs featuring the two actors.

     

    Talking on the brand refresh, Deepak Chhabria, Executive Chairman, Finolex Cables said: “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’. Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”

     

  • Campaign has been conceptualised by Contract

    Rajkumar Rao to promote Lendingkart as brand amb

    By Our Staff

     

    Lendingkart, the fintech platform, announced Rajkumar Rao as its first brand ambassador. This is to  engage with MSMEs in India to expand their ventures.

     

    The campaign has been conceptualized by WPP’s Contract Advertising, where the thought is pegged in the insight based on the idea that for many things in life, there are conflicting choices and can put oneself in a dilemma. But for a few things, the choice is clear, such as business loans equal only Lendingkart.

     

    Commenting on the campaign, Harshvardhan Lunia, Founder & CEO & at Lendingkart said: “We are delighted to have Rajkummar on board for our first-ever integrated brand campaign. Rajkummar has started his journey from grassroots and made a mark in the film industry. He is the perfect ambassador for us in our journey to simplify MSME financing. We clicked well together right in the first meeting we had. As the digital economy grows, it is imperative to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a major role in bridging the credit gap that MSME sector faces. It is great that we have a friend in Rajkummar now”

     

  • It shall provide news distribution service to brands across sectors

    Laqshya launches ‘NewsCoverage.in’

    By Our Staff

     

    Laqshya Public Relations, part of outdoor majors Laqshya Media Group, has announced its foray into the news distribution service market with ‘NewsCoverage.in’.

     

    Said Atul Shrivastava, Group CEO and Executive Director, Laqshya Media Group: “Today, the business communication landscape has changed drastically- especially for start-ups and SMEs but for established brands as well. It’s no longer just enough to have a great product or service to cater to your customers or the public. You need to reach out to them with proper communication tools, and there can’t be anything better than PR for this. Although PR here is a relatively young industry in the true sense of the world, India is Today in a mature stage of development with a market size of around Rs 2500 crore. It is a very buoyant industry, much like the rest of the Indian economy, and holds tremendous promise and excitement. We are a group of diverse entities and have recently started our PR vertical under the able captaincy of Manoj and NewsCoverage.in is his brainchild. If you are someone looking for authentic and effective PR distribution and subsequent placements and more, avail of our bespoke packages to get the best-in-class results in the market.”

     

    Added Manoj Barman, VP, and Head, Laqshya Public Relations: “NewsCoverage.in is a customer-focused news distribution platform which can become the one-stop-shop for all your PR needs. When we add in cutting-edge technology, one and a half decades of experience in the industry, a user-friendly interface, and transparent pricing, it’s easy to see why companies should trust us to tell their stories in the modern-day. Effective PR distribution and subsequent placements are the most important aspects of our business model. PR is a pervasive and evolving industry that continues to develop, innovate, and adapt. NewsCoverage.in strives to establish a personal connection with each client. Brands must share their stories with relevant audiences to establish a collaborative partnership and efficiently and cost-effectively address their publishing needs. Our new offering allows companies to send their news to a curated network of journalists and media outlets. We believe that it will be the key to success for many organisations in creating an impactful brand narrative that drives brand growth and credibility. The future of PR is in strong storytelling in the digital world. Laqshya PR helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.”

     

  • The unprecedented drama – mainstreaming the issue of Faecal Sludge Management (FSM) in India – launches on YouTube (Channel Navrangi) today

    BBC Media Action’s Navrangi returns in second series

    By Our Staff

     

    BBC Media Action is launching Life Navrangi – a seven-episode web dramedy on faecal sludge management (FSM) on YouTube. Life Navrangi is the second season in the Navrangi series, a follow up to the 26-episode television drama ‘Navrangi Re!’ (Nine to a Shade), that was broadcast by Viacom18 on three of its channels and OTT platforms in 2019. Both series have been supported by the Bill & Melinda Gates Foundation.

     

    Said Archna Vyas, Deputy Director, Policy Advocacy Communications, and Behavioural Insights, Bill & Melinda Gates Foundation India: “Faecal Sludge Management and its impact on one’s health and environment features very low in people’s awareness and hence consideration, so there exists limited demand for emptying/desludging services and limited responsibility to build appropriate containment systems at a household level. Through Life Navrangi, our ultimate goal is to drive action towards safe sanitation behaviours, using the power of storytelling through edutainment, and leveraging the reach and targeting of digital media. At the Gates Foundation, we have been committed to supporting India in its journey towards safe and sustainable sanitation, and we are excited about this partnership with BBC Media Action to shape consumer demand and deliver social impact towards a healthier future.

     

    Added Radharani Mitra, Global Creative Advisor, BBC Media Action: “We realised we needed to capitalize on the power of storytelling to enhance message delivery when it came to FSM.  It is a result of our continued effort to make the invisible, visible and increase the risk perception around the issue of faecal sludge management (FSM) and contamination of water. The series reflects small town India’s conservative values, dreams of wealth and success – limitations notwithstanding, and a determination to live on their own terms. The plot points in the story are about owning one’s dream home, making a mark in one’s profession, the true meaning of ‘being smart’, dealing with debt and a marriage threatening to fall apart. Our narrative breaks gender stereotypes and includes characters from different socio-economic and cultural backgrounds. Correct FSM services become a metaphor for a more organised way of living, managing resources and relationships, and achieving one’s goals.”

     

  • New offering to help organisations in India lead with corporate social purpose

    BCW India & Whitekettle Consulting launch CSP+

    By Our Staff

     

    BCW India Group, the WPP-owned communications group and WhiteKettle Consulting, a Corporate Social Responsibility (CSR) firms that partners corporate, civil society and government to create sustainable social development and CSR interventions, has announced the launch of CSP+, a new offering to help companies in India lead with purpose.

     

    CSP+ will help organizations integrate their brand purpose into their DNA and deliver on it, including through management, impact measurement and stakeholder engagement to build stronger purpose-focused equity. This offering will leverage research, data analytics, creativity and innovation to deliver impact for clients across their stakeholder audiences.

     

    “Organizations today need to create long-term values and profitability through engagement with all stakeholders,” said Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group. “Purpose helps align an organisation’s values and strategy to a shared vision. With CSP+, we give our clients a framework to move people with their purpose and encourage them to think differently, feel deeply and act with urgency.”

     

    Added Rama Iyer, Founder, WhiteKettle: “Purpose goes beyond the mandated two percent CSR spends. It spans and unites all of the stakeholders of a company. The CSP+ framework supports organisations with strategies and interventions no matter where they are in their purpose journey, whether they are just starting out or looking to scale up their impact.”