MxMIndia

Author: mxmadmin

  • Facilitates a landmark deal between BCCI and Swiggy Instamart for IPL 2022 & 2023

    Havas Sports & Entertainment relaunched

    By Our Staff

     

    Havas Media Group India has announced it is relaunching Havas Sports & Entertainment, the sports and sponsorship vertical of the agency. To begin with, Havas Sports & Entertainment India has facilitated a two-year deal between Board of Control for Cricket in India (BCCI) and Swiggy Instamart, as the official on-ground partner for Indian Premier League (IPL) 2022 & 2023.

     

    Rana Barua
    Rana Barua

    Said Rana Barua, Group, CEO, Havas Group India: “The sports advertising market in India is estimated upwards of Rs 8000+ crore. The sports genre is pegged to explode further giving advertisers across sectors various opportunities to create long term value. The relaunch of Havas Sports & Entertainment 2.0 comes at a significant time, and we’re excited to kickstart its journey by facilitating a landmark partnership between India’s biggest sporting event, IPL, and our long-standing unicorn client, Swiggy. We look forward to further consolidating our position in the sports and experiential market by forging many more strategic partnerships and offering integrated and meaningful solutions.”

     

    Ashish Lingamneni
    Ashish Lingamneni

    Added Ashish Lingamneni, Head of Brand, Swiggy, said, “Over the years, our association with the mega cricketing event has helped establish the fact that food and cricket go hand-in-hand. IPL is one of the most celebrated sports leagues in the world, and this year, we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce grocery service, Instamart. The association brings with it the IPL fandom and reach to elevate the match viewing experience of millions of viewers. It will additionally help us drive clutter-breaking campaigns, varied consumer engagement, and business offerings at scale.”

     

  • Say 'Game Badal Do' in new campaign

    Dhoni now stars for WinZO

    By Our Staff

     

    Mahendra Singh Dhoni jas been roped in by WinZO, a social interactive gaming company, for its ad campaign themed “Game Badal Do”.

     

    Speaking about the upcoming campaign, Co-founder, Saumya Singh Rathore said: “The tagline of the campaign, ‘Game Badal Do’, truly encapsulates our vision for both WinZO and the Indian gaming industry. Just like MSD and the characters in the sketches, we are determined to unlock the true potential of the Indian gaming industry and establish India at the top of this rapidly emerging global market. This campaign is a significant step in that direction, and we would like to congratulate everyone involved in delivering this phenomenal campaign.”

     

    Said Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy India: “Working with two extremely like-minded entities like WinZO and MSD who propagate the same values of resilience, excellence and winning, truly enhanced the creative process and its result is evident in the campaign. Ogilvy is very excited to be a part of this campaign involving the game changers, WinZO and MSD, and confident that the idea of changing the game and achieving success will be well received and thoroughly enjoyed by the audience.”

    https://youtu.be/Dn7ixMGB_dM

  • To discuss India's 75-year journey and the way ahead

    ABP Network to host first-ever summit

    By Our Staff

     

    ABP Network  is hosting its first-ever summit ‘Ideas of India’, bringing together the brightest brains from diverse sectors to discuss India’s 75-year journey, its present status, and the way ahead. The two-day event will take place at the Grand Hyatt, Mumbai, today and tomorrow (March 25-)26.

     

    The speakers include Nobel Peace Laureate Kailash Satyarthi, Union Minister Nitin Gadkari, Shiv Sena leader and Maharashtra Cabinet Minister Aaditya Thackeray, Congress MP Shashi Tharoor and West Bengal Governor Jagdeep Dhankhar among others.

     

    Said Avinash Pandey, ABP Network CEO: “The inaugural edition of ABP Network’s Ideas of India is going to be a momentous event. This is not merely an event of importance for our network but will be the most elaborate and diverse platform to discuss India’s journey of 75 years as an independent nation, our present challenges, and future opportunities as we grow as a nation in the changing world order. I am personally eager to know the ideas of the brightest and most successful Indians of our age across sectors. This is another path-finding initiative in a series of steps where we have revolutionised the coverage of news and current affairs to capture the thoughts and imagination of our beloved viewers. This forum will be developed into a significant annual event where we will explore India’s ideas and what it means to be an Indian in various aspects of life.”

     

     

  • To appear in a new Digital Video Commercial

    Jacqueline F to be face of Lotus Herbals Safe Sun

    By Our Staff

     

    Lotus Herbals natural beauty care company has appointed  Jacqueline Fernandez as the brand ambassador for its Safe Sun brand protection products. As the face of the brand, the actor will appear in a new DVC that will be aired across digital, OTT, TV and social media platforms.

     

    Commenting on the association, Nitin Passi, Chairman and Managing Director, Lotus Herbals, said: “We are thrilled about the launch of Safe Sun Vitamin C Matte Gel SPF 50, a new addition to our assortment of high-quality sun protection products. As the market leader in the sun protection category, we continue to innovate and bring cutting edge products that are scientifically researched and crafted with natural actives. We are glad to extend our association with Jacqueline for our Safe Sun brand since she truly embodies the spirit and ethos of Lotus.”

     

  • Perfetti Van Melle India, Wavemaker India and Nickelodeon link up

    Nickelodeon Kids’ Choice Awards 2021 to be held in metaverse

    By Our Staff

     

    Nickelodeon Kids’ Choice Awards 2021 is all set to be held in the metaverse. This association has been conceptualised and crafted by Wavemaker India for Perfetti Van Melle India in partnership with Viacom18.

     

    The awards show will come to life in a screening at Decentraland, the place of the first ever Metaverse concert. The screening will allow users to create virtual avatars and experience the slime fountains, ride on the blimp and play fun games while being virtually immersed at the event (on March 27).

     

    Speaking on creating category-first innovations, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom18, said: “Nickelodeon Kids’ Choice Awards reiterates our commitment towards empowering and encouraging young audiences to voice their choice. KCA has created a unique position for itself, and year-on-year continues to deepen engagement with its audiences. Always ahead of the curve, Nickelodeon has created new benchmarks for innovation in the category and KCA 2021 is all set to provide a seamless unified experience to consumers on a platform of their choice including the first ever metaverse screening in the category!”

     

    Added Rohit Kapoor, Marketing Director from Perfetti Van Melle: “As a brand that is also looking at deep engagement with kids and families we are always on the lookout for unique platforms and properties that allow as to tell our brand story distinctively. Associating with a category first metaverse event allows is to augment our engagement with our audience make it more meaningful and tech forward.   In times when every child is engaging with a screen this clutter breaking association allows us to be ahead of the curve in striking a connect with families.”

     

    On integrating with Kids Choice Karthik Nagarajan, Chief Content Officer, Wavemaker India, said, “Content marketing on Metaverse platform is the next wave in digital marketing. At Wavemaker, our philosophy is to positively provoke our clients and create industry-first innovative work for our brands. With Alpenliebe Eclairs Plus and Nickelodeon Kids Choice Awards we had the perfect partnership to create category first Web3.0 event which would enthrall young audiences and their parents. Interactive entertainment is the future of consumer experience and we are all excited to ride this wave.”

     

  • To head revenue for all 14 news channels of Zee Media

    Abhay Ojha joins Zee Media as CRO

    By Our Staff

     

    Zee Media has roped in Abhay Ojha as its new Chief Revenue Officer for all of its 14 news channel properties. In his role, Ojha will be responsible for the performance of all revenue-generating avenues, drive growth through strategic decisions, partner with different stakeholders, and steer leadership on behalf of the sales team of all TV channels of Zee Media. He will closely work with senior leadership teams across the organisation with a focus to achieve long-term goals of the company.

     

    Abhay Ojha
    Abhay Ojha

    Speaking of joining the team, Abhay Ojha, Chief Revenue Officer, Zee Media Corporation Limited, said “It gives me great pleasure to join the robust team of Zee Media. The brand has been doing some great work and I look forward to the collaborating with the stakeholders and focus on achieving our long-term goals.”

     

    Added Bibek Agarwala, President Group Strategy and Innovation, Zee Media Corporation Limited: “We have immense faith in the capabilities that Abhay brings to the table. We look forward to driving growth and revenue for the brand and take it to greater heights with each passing day.”

     

    Said Sudhir Chaudhury, CEO of Zee News: “Zee is a media pioneer, the first private channel of India, and is now driving the transformation of media into a tech-enabled world. As we embark on the next phase of growth for the network and the industry, the entry of Abhay in the team gives it a big boost. I’m confident that a seasoned professional like him will further our accelerate our growth in a competitive business landscape.”

     

  • Launches new campaign to mark the milestone

    Maggi turns 40

    By Our Staff

     

    Maggi noodles has turned 40 and to celebrate the milestone, the brand has launched a new campaign.

     

    Said Rajat Jain, Head – Foods Business, Nestlé India: “Maggi has been an integral part of the lives of millions of Indians for four decades. While Indian cooking tradition remains anchored in our love for everyday fresh food and century-old recipes it is being silently transformed. At Maggi, we deeply understand this transformation and see evolving consumer need for extraordinary taste in everyday food and the  increasing reliance on digital ecosystems for daily cooking.”

     

  • To deliver an unparalleled experience with a network of more than 1500 screens

    PVR & INOX announce merger

    By Our Staff

     

    The Board of Directors of PVR Limited (PVR) and the Board of Directors of Inox Leisure Limited ( have approved an all stock amalgamation of INOX with PVR. Upon obtaining all approvals, when the merger becomes effective, Inox will merge with PVR. Shareholders of INOX will receive shares of PVR in exchange of shares in Inox at the approved share exchange (“swap”) ratio.

     

    The combined entity will be named as PVR Inox Limited with branding of existing screens to continue as PVR and Inox respectively. New cinemas opened post the merger will be branded as PVR Inox.

     

    PVR’s Ajay Bijli would be appointed as the Managing Director and Sanjeev Kumar would be appointed as the Executive Director. Pavan Kumar Jain will be Non- Executive Chairman of the Board. Siddharth Jain would be appointed as Non-Executive Non-Independent Director in the combined entity.

     

    Commenting on the announcement, Ajay Bijli, Chairman and Managing Director of PVR said: “This is a momentous occasion that brings together two companies with significantly complementary strengths. The partnership of these two brands will put consumer at the centre of its vision and deliver an unparalleled movie going experience to them. The film exhibition sector has been one of the worst impacted sectors on account of the pandemic and creating scale to achieve efficiencies is critical for the long term survival of the business and fight the onslaught of digital OTT platforms “

     

    Commenting on the announcement, Siddharth Jain, Director –  Inox Leisure Ltd said, “Coming together of two iconic cinema brands, which are driven by passion, is certainly the most historic moment in the Indian cinema exhibition industry. Both companies have set high service benchmarks in an endeavor to offer the best cinema experience in the world, to the most passionate moviegoers, and would continue to do so as a unified entity. As we head into the industry’s revival amidst headwinds, this decisive partnership would bring in enhanced productivity through scale, a deeper reach in newer markets and numerous cost optimization opportunities, and continue to delight cinema fans with world-class experiences and landmark innovations.”

     

  • Before joining India TV, Maheshwari was Executive Director and CEO of Sakshi Media Group

    Vinay Maheshwari is Group CEO of India TV

    By Our Staff

     

    Vinay Maheshwari
    Vinay Maheshwari

    Leading news channel India TV has announced the appointment of Vinay Maheshwari as its Group Chief Executive Officer. He will, notes a communique, be leading strategic initiatives in both broadcast and digital media to take India TV’s brand and businesses to the next level.

     

    Ritu Dhawan

    Commenting on the appointment, India TV Managing Director Ritu Dhawan said: “I am glad to have Vinay on board. We feel there is a great match between his execution-focused mindset and our company’s core values. We are sure that his thought leadership and capabilities, combined with India TV’s enduring legacy as the nation’s premier news channel, will greatly enable the organisation in its journey towards higher growth and expansion”.

     

    Before joining India TV, Maheshwari was Executive Director and CEO of Sakshi Media Group. In the past, he has also played key leadership roles in HT Media and Dainik Bhaskar groups.

     

  • It’s an unfair question to ask, but we asked it nevertheless. Here’s Dr Bhaskar Das in the March 28 edition of Das ka Dum. Read on…

    Das ka Dum with Dr Bhaskar Das | Industry veteran Shashi Sinha has been appointed Chairman of BARC. Since he’s also your good friend, what was your instant reaction to the announcement?

    Bhaskar DasIt’s an unfair question to ask, but we asked it nevertheless. Here’s Dr Bhaskar Das in the March 28 edition of Das ka Dum. Read on…

     

    If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

     

    Q. Industry veteran Shashi Sinha has been appointed Chairman of BARC. Since he’s also your good friend, what was your instant reaction to the announcement:

    1. Fantastic! Right person for the job

    2. He’s had a glorious career thus far. Why is he inviting trouble!

    3. Mainu ki… how does it bother me!. It doesn’t make a difference who is Chairman of BARC

     

    A. When the question has built-in answer, it becomes an easy task: my answer is number 1 option. There is no doubt that the job demands a very high level of competence and expertise and Mr Sinha has plenty of them. He is definitely most suited for the assignment.

     

  • Sinha is also actively involved in various industry bodies such as the ASCI

    Shashi Sinha appointed as new BARC India Chairman

    By Our Staff

     

    Shashi Sinha, Chief Executive Officer at IPG Mediabrands India, has been unanimously elected as new Chairman of Broadcast Audience Research Council (BARC India) by the Board following its meeting held on March 25, 2022.

     

    Sinha, who also represents the Advertising Agencies Association of India as its Board member, has played a key role in the formation of BARC. He takes over from Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., who served as Chairman for the last three years.

     

    Sinha is also actively involved in various industry bodies such as the Advertising Standards Council of India (ASCI, Past Chairman of Audit Bureau of Circulation (ABC), Past President of The Ad Club, Current Chairman of Media Research Users Council (MRUC) and till very recently, before becoming a Board member, was the first Chairman of the Technical Committee of BARC India. He is also a member of the Facebook India Client Council.

     

    Speaking on the appointment, Sinha said: “I am excited to be given this opportunity as the Chairman of BARC at a time when the industry is undergoing many changes and the measurement body continues to grow. Over the last decade, BARC has evolved to become a robust currency and developed into a strong base for decision making for all stakeholders. I look forward to continue working with the team at BARC and I am confident that together we will be able to add and bring in more value to the broadcast ecosystem.”

     

    Added outgoing chairman Punit Goenka: “It has been a privilege to lead and serve BARC India as the Chairman, for two terms. The organisation has indeed grown and progressed substantially since its inception. I would like to welcome Shashi as he takes the helm of an industry-critical operation in a fast-changing landscape. I am sure that BARC India will soar to newer heights under his guidance. I also wish Nakul and the team at BARC all the very best”.

     

    Said Nakul Chopra, CEO, BARC India: “We would like to thank Mr Goenka, who has also been the Founder Chairman of BARC India, playing an instrumental role in setting up this measurement system. His strategic guidance and contribution made to BARC India, as its Chairman for two tenures, has added immense value,” adding:  “It gives us great pleasure to welcome Mr Sinha as our new Chairman. He is recognised for his deep understanding of the media industry, especially the broadcast sector and has been an integral part of BARC’s journey as well as India’s M&E industry. It was under his leadership that the BARC Tech Comm played a significant role in the formation of the world’s largest television measurement system. We look forward to working closely with him.”

     

  • Over 25 sessions starring leading lights from across government and civil society were invited and in attendance

    ABP Network hosts two-day ‘Ideas of India’ Conclave

    By Our Staff

     

    ABP Network conducted a two-day event titled Ideas of India last weekend (March 25 and 26), which saw discussions on wide-ranging ideas over 25 sessions and 20-plus hours.

     

    The speakers at the event included Nobel Laureate Kailash Satyarthi, Union Ministers Nitin Gadkari (who came in after the swearing in ceremony in Uttar Pradesh), Maharashtra Minister Aditya Thackeray (who was as always very candid), Congress MP Shashi Tharoor and West Bengal Governor Jagdeep Dhankhar in discussion (Dhankhar in Mamata B, Chhattisgarh Chief Minister Bhupesh Baghel, Aditya Birla Education Trust Founder & Chairperson Neerja Birla, Infosys founder NR Narayana Murthy, upGrad co-founder Phalgun Kompalli, innovator Sonam Wangchuk, actors Aamir Khan, Vidya Balan and Taapsee Pannu, singer Usha Uthup, film directors Ramesh Sippy, Karan Johar and Kabir Khan, lawyers Indira Jaising and Harish Salve, motivational speaker Gaur Gopal Das, renowned journalist Fareed Zakaria, and Super 30 founder Anand Kumar.

     

    Avinash Pandey, CEO, ABP News Network

    Said ABP Network CEO Avinash Pandey, making his closing remarks: “I have organised and participated at many events in my career. But I have never ever seen two back-to-back house-full days.”

     

    The Conclave has been in the making for the last six months and has had a special team curating the various sessions. Veteran journalist Vir Sanghvi, actor Gul Panag, writer Chetan Bhagat were among those who moderated the various sessions, other than

     

    The summit was presented by Wild Stone with Nerolac Paints as associate partner, wellness partner Himalaya and state partner Government of Chhattisgarh.