By Sridharan Narayan
Everywhere one turns at the CES 2016 convention at Las Vegas, once sees a stall with GoPro action cameras. Or do we really? Closer examination of the packs on display, reveal a startling me-too scenario. They are all the same, with different logos pasted on. Prices range from $500 upwards to $2300 depending on the model and the cuteness of the logo design.
What is apparent is that most of the ‘innovations’ are actually commodities. (With exceptions, of course.)
The challenge in today’s consumer market is product design. Minimalist design, cool packaging, intuitive settings that do not require reference to the user’s manual are becoming de rigeur. The game (or maybe the battle) has moved from product engineering to the design studios and advertising agencies.
It is not just action cameras. It is the same with the Bluetooth boom boxes, tablets and mobile phones, IP Security devices, portable projectors,et all. Do you wish to buy? Do you wish to brand? Any other wish? You are allowed three, if my recollection of the fable is right – or was that in a different context in a different world?
There were exceptions – the cool innovation to help the retro generation play their vinyl LP records 33 1/3 RPM to connect direct to MP3 players, real cool ‘retro designed’ FM Radios and re-emergence of Valve Tube based pre-amps and amps for better quality sound. There is also a different warfare in the fitness apparel business, but that’s a different take altogether.
Good to know that great designs from the rocking ‘60s are being re-discovered by the cool-new generation. And all thanks to the men from Shenzhen.
Sridharan is Vice President Consumer Services with Regalix India and is on a journey of discovery to the CES 2016 in Las Vegas.