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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Signposts… November 14

Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

Written by

This Day, Last Year

From the MxMIndia Archives

Okay, we’ll bring you of November 10 and 11 which we missed due to our holidays, but here’s a selection of what he had on November 14 last year.

Can media audits improve efficiencies?

http://www.mxmindia.com/2011/11/can-media-audits-improve-efficiencies/

The Anchor: The Seven(?) Traits of Creative People (by Josy Paul)

http://www.mxmindia.com/2011/11/the-anchor-the-seven-traits-of-creative-people/

Ouch! Tobacco depiction rules effective today, to extend to print and OOH

http://www.mxmindia.com/2011/11/tobacco-depiction-ban-extends-to-print-and-ooh/

Hard Knocks: How the Indian media doesn’t champion the cause of ‘lesser’ children

http://www.mxmindia.com/2011/11/hard-knocks-biased-indian-media/

Laugh of the Day

http://designtaxi.com/news/354289/Creatives-Turn-Their-Favorite-Worst-Client-Feedbacks-Into-Hilarious-Posters/

Tweet Of The Day

Parveez Modak â€@parveezmodak

“@msl_americas: Grow responsibility- You can buy Likes but you can’t buy advocacy #WOMMASummit” #in @MSLGROUPAsia

We welcome you to contribute links to Signposts. Inbox these to editor@mxmindia.com. BBM 23050B5D

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