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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
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Signposts… November 6

Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

Written by

This Day, Last Year

From the MxMIndia Archives

November 6 was a Sunday, so here are a couple of stories from our November 7 edition

INMA conference starts, packed house!

http://www.mxmindia.com/2011/11/inma-kicks-off-in-bangalore/

Sony as GEC #1? I don’t speculate, says biz head Sneha Rajani

http://www.mxmindia.com/2011/11/i-don%E2%80%99t-speculate-sony%E2%80%99s-sneha-rajani/

Read of the Day

Slow lives are long lives: Why taking it easy can be good for your health…

www.guardian.co.uk/commentisfree/2012/nov/05/live-long-lazy-britain-oldest-man

Laugh of the Day

http://indiatoday.intoday.in/gallery/cartoon-of-the-day/1/6301.html

Tweet Of The Day

Muniba Kamal â€@MunibaKamal:Â Karnad vs Naipaul way more fascinating than Obama vs Romney

We welcome you to contribute links to Signposts. Inbox these to editor@mxmindia.com. BBM 23050B5D

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