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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Signposts… October 26

Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

Written by

This Day, Last Year

From the MxMIndia Archives

October 26 last year was Diwali day… but we’ll get you links to some of them on Monday

Herald editor refutes ‘paid news’ charge

http://www.mxmindia.com/2011/10/herald-editor-refutes-%E2%80%98paid-news%E2%80%99-charge/

New column by Gouri Dange: Most art reviews leave us feeling weak & witless

http://www.mxmindia.com/2011/10/most-art-reviews-leave-us-feeling-weak-and-witless/

The Anchor: 8 pointers on why a brand needs parenting

http://www.mxmindia.com/2011/10/the-anchor-8-pointers-on-why-a-brand-needs-parenting/

Must-read of the Day

Ever wonder why people want you to Like or Comment on something seemingly pointless on Facebook? Now you know – it means real bucks for them:

http://uk.news.yahoo.com/facebook-spam-scam-secret-revealed.html

JokeÂ of the Day

Rajnikanth is planning to make a movie called Twitter. He wants to play all 140 characters.

Tweet Of The Day

@Lk_Gupta

Ha! Windows 8 advt in ToI saying “Work & Play” mastheads news stories on corporate misdemeanours by Gadkari & Rajat Gupta. Well timed.

We welcome you to contribute links to Signposts.Â Inbox these editor@mxmindia.com. BBM 23050B5D

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