| This Day, Last Year |
| From the MxMIndia Archives
Digitization was everywhere as the Lok Sabha passed the much-awaited Bill with the assurance that cable operators will not be harmed in the process. The digitization sunset date for the four metros was then set for June 2012.
http://www.mxmindia.com/2011/12/the-sunset-gets-closer/
The other big news was print major The Hindu Group getting busy with new launches, expanding its footprint and taking new people on board. MxMIndia had an exclusive with K Balaji, Managing Director, Kasturi and Sons.
http://www.mxmindia.com/2011/12/hindu-on-expansion-mode/
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| iPhone’s iAd not working? |
| Amidst the hype surrounding the launch of Apple’s latest iPhone 5, it seems its much-touted mobile ad platform iAd could turn out to be a failure. Rival phone companies may have found this story particularly interesting.http://www.imediaconnection.com/content/29733.asp/ |
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| We’re Liking It |
| The power of a thumbs-up, as executed graphically by Art Director Pankaj Bhagat and Copywriter Anandi Sah. (Can be viewed on adsoftheworld.com)
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| Pi In The Sky |
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At least one reason for looking up (but look down first to ensure you’re not stepping into a rain puddle or a dog turd)
http://gizmodo.com/5942949/artist-skywrites-the-first-thousand-digits-of-pi-over-san-francisco
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| Tweet of the Day |
| Rupa Gulab, author and adperson (@rupagulab): Mamata’s unhappy abt the diesel price hike, and I’m unhappy abt Mamata in general. Can we do a Mamata roll back? Please? |
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| Weekend Read |
| Tired of the shallow stuff? Here’s something to sink your mental teeth into. In fact, we recommend that marketers and advertisers looking for a better connect with their consumers and TGs should graze through this
http://edge.org/conversation/how-culture-drove-human-evolution
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