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Q. There are 275-odd delegates at the ongoing Indian Printers Summit in Hyderabad, with some 20 sponsors. Whoever said print is dying?! Your comments.
A. I have never articulated that print was dying. That’s an area of media or tech-obsessed gurus. I am neither. But, having said that , one must admit that the print business model is under pressure and generational shift of habit of media consumption could be a challenge for growth in readership and thereby on demand and supply side revenue.
Yet, one can’t deny that print is still huge, and one can’t just wish away its existence.
Incidentally, in jest I can mention that just because there are so many hospitals, that doesn’t mean people won’t die. This is in the context of 20 sponsors.