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Q. With entertainment linear television on its last legs and news TV already floundering, would you say that the rights-dependant sports television is the only hope for major networks?
A. It’s too early to predict the trend for both, as mentioned in your question. While building numbers both in SVOD and AVOD have been challenging for all players, in the Indian context, it may be too premature to write an obit on GECs. It is equally premature to predict with finality that only rights-dependent programming is the panacea for major sports channels. In India, sports, other than cricket, are gaining in popularity, albeit slowly. They may be of niche interest today, but tomorrow could be different.