If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/
Q: Given that climate change and extreme weather conditions are playing havoc with life in India, do you see a growth in weather-wise marketing growing in India? Are the winds of change blowing in that direction?
A: I would emphatically say that concern about deteriorating impact on climate has reached alarming proportions. Time for expression of interest on the subject is over now. Now is the time to act decisively. But what we lack is crisis of leadership and absence of political will to initiate decisive step. The time for platitudes on the subject is over. We are collectively responsible for where we have reached today, in India and globally. A marketing campaign can at best create consciousness of the problem and goad citizens to act but if the policy-makers don’t initiate steps to show a clear path of actions to be adopted by every citizen including punitive actions, we can’t make measureable progress.