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Q: Goafest in Mumbai is like having Cannes Lions in Mumbai. Yes, the sun, sea and the beaches are there, but the x factor? Your sentiments as the fest gets to Mumbai?
A: Someone mentioned that we were living in a container culture. We focus more on the container and not on the content. Your question reminds me of the same in the context of Goafest being held in Mumbai.
There was a situational imperative for taking such a call by the two leading Industry Bodies — The Advertising Club and the Advertising Agencies Association of India –who have been organising the festival for many years. So, there is not an iota of doubt about the quality of the programme being compromised. The venue is different. It is better than not maintaining the continuity of the event due to date-specific macro-environment reasons.
I am excited as I shall continue to experience the high octane cognitive environment, combined with a complementary fun-filled engagement, besides networking with industry friends.