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Q: Purely from the lens of a marketing and media veteran, how do you view the recently pre-wedding celebrations of Anant Ambani and Radhika Merchant?
A: I loved it as the engine of the economy has received a high octane boost for the celebration. Secondly, it’s one’s beloved child’s marriage (actually pre-wedding ceremony). So why not celebrate in a memorable fashion? Thirdly, it’s great content if one goes by reportage of the event across platforms. The buzz has been huge. I think that it would be a great content for a multi-episode series in an OTT platform. In that case, all of us could get a glimpse of one of the most memorable celebrations of an Indian wedding. All in all, it was great event and Jamnagar has got a place in the world map… good for India.
Now, please don’t give me any lecture on a socialistic philosophy of celebration.