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Q: Would you recommend visiting a restaurant given that it has won an award from one of the newspaper supplements?
A: Personally I never read a review first and go to either a film or a restaurant. When one comes to food, individual tastes are unique and it depends on personal preference. In fact , a word-of-mouth or word-of-mouse (social media ratings) would be a better guide on such occasions.
It may be relevant to add here that these days manufactured content is rampant and it’s not difficult to generate some positive buzz about anything under the sun. And it has nothing to do with a particular format – manufacturing consent in the age of Generative AI is platform-agnostic. Brands need to accept the reality: they’ve lost control over the desired narrative.