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Q: As technology advances, the line between personalised advertising and invasion of privacy gets thinner. How do you foresee the ethical considerations evolving in the future of marketing
A: I agree with your concern. In fact with the arrival of generative AI , the line is going to be blurred further. In reality, we shall be unable to differentiate between truth and fake, more and more. The more digital media make inroads into our life, as a user/ consumer, we shall be leaving our indelible footmark, to be leveraged or for deception. I hope someday regulations would ensure respect of individual privacy. But till then we have to live with the current practice where ethical considerations would be a casualty. At this point corporations do express their commitments to respecting privacy of individuals, but they get flouted in execution, willy nilly.