With his vast knowledge and ability to offer insights, we couldn’t have not asked this question. Here’s the January 10 edition of Das ka Dum with Dr Bhaskar Das. Read on…
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Q: We have asked this question almost every now and then. But as we enter 2024, if you had the power to change one thing about the media landscape today, what would it be and how do you think it would impact society?
A: Be in a permanent beta state to future-proof the agency business through unlearning and relearning the new topography of perpetually evolving business landscape. For this, investment in talent acquisition and upskilling existing employees are a must. Investment in future defining technology and focus on business outcome, irrespective of sectors, must be the new mantra for surviving in a BANI (ie Brittle, Anxious, Non-linear and Incomprehensible) dominated environment.
Every action has an equal and opposite reaction as Newton’s third law opined. It is true for Agencies too so far as social impact of their actions are concerned. Corporates have to be more and more ESG compliant and agencies servicing them need to act in sync with the new imperatives.