MxMIndia

Tag: Zydus Wellness

  • The TVC has been conceptualised by McCann Worldgroup India

    Madhuri Dixit advocates Complan in new campaign

    By Our Staff

     

    Complan, the health food drink from Zydus Wellness Ltd, has announced a new “I’m Complan Boy-Girl” campaign featuring Madhuri Dixit and South Indian actress Sneha. In the new communication Madhuri & Sneha are highlighting criticality of Protein for growing kids.

     

    The TVC has been conceptualised by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

     

    Speaking about the Complan’s newly-launched campaign, Tarun Arora, CEO, Zydus Wellness, said: “Complan is an iconic brand in children’s health food drink category and contains 100% milk protein. Over the years we have highlighted to mothers the need to provide right quantity of good quality protein for full growth of kids. Madhuri and Sneha are not only known as superstars and acclaimed actresses but also as caring mothers who are completely involved in their kids’ growth and development. Because of this credibility, we decided to partner with them to help educate mothers about criticality of protein in their children’s growing years and to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”

     

  • Available in four variants with a non-sticky formulation

    WT unveils new range of Everyuth body lotions

    By Our Staff

     

    Skincare brand Everyuth Naturals has launched new range of body lotion with a maiden TVC campaign conceptualised by Wunderman Thompson.

     

    Commenting on the launch, the CEO of Zydus Wellness, Tarun Arora, said: “Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment. We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”

     

    Added Samarth Shrivastava, Senior Vice President & Executive Business Director, Wunderman Thompson Mumbai: “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective. The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”

     

  • Wavemaker India has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch

    Zydus Wellness consolidates media mandate with Wavemaker

    By Our Staff

     

    Wavemaker India has announced that Zydus Wellness which includes the consumer wellness brands of Heinz India, has consolidated its media duties with it. Wavemaker India has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch.

     

    Said Tarun Arora, Chief Executive Officer at Zydus Wellness: “We are happy to have Wavemaker on board as our media partner again. 2021 is going to be an exciting year of growth and transformation for our brands and we are confident about the level of expertise, market understanding and integrated solutions they will bring to the table in driving this next phase. We’ve had a long-standing relationship with Wavemaker and are looking forward to continuing this partnership moving forward”.

     

    Added Ajay Gupte, CEO – South Asia, Wavemaker: “I am extremely grateful to Zydus Wellness for renewing our partnership once again. We are excited to be a part of their growth journey focussing on product diversification and expansion. With our deep consumer insights along with digital and e-commerce, I am sure we will unlock newer growth levers for Zydus Wellness”.

     

    Said Shekhar Banerjee, Chief Client Officer & Head – West, Wavemaker India: “We are proud to work on Zydus Wellness brands for over 7 years and our partnership has only become stronger with time. This is a proof of our good work, passion and readiness for future. We thank them for trusting us with the new brands in their portfolio.”

     

     

  • The scope entails building the brand's strategy and managing its creative duties

    Lowe Lintas to manage Sugar Free creative

    By A Correspondent

     

    Sugar Free, a brand owned by Zydus Wellness, has appointed Lowe Lintas as its creative agency. The appointment was an outcome of a multi-agency pitch.

     

    Anaheeta Goenka

    Said Anaheeta Goenka, President, Lowe Lintas: “Sugar Free is a great brand and we are really excited with the mandate. We look forward to this strategic & creative partnership to bring growth to the sugar-substitute category. Here’s to sweet beginnings!”

     

    The Mumbai office of Lowe Lintas will handle the account.

     

     

  • The TVC will be aired in seven languages and will be amplified further on digital and social media

    Sugarlite highlights benefits of giving up on sugar in latest ad film

    By A Correspondent

     

    Zydus Wellness has launched its latest ad film titled, ‘Sugar Badlo, Health Badlo’ for its premium sugar brand, Sugarlite. Launched in 2019, Sugarlite is a natural sugar which delivers 50 per cent less calories than regular sugar for the same sweetness.

     

    Said Tarun Arora, CEO, Zydus Wellness Ltd: “With changing consumer demand and trends, Zydus Wellness has always offered solutions that enable consumers to make better choices and embrace a healthier lifestyle, and been a pioneer at doing so. Currently, the sugar space in India needs to be redefined given that the audience is increasingly becoming health-conscious and regular sugar being the root cause of various health problems. With sugar being an inevitable ingredient in Indian households, our priority is to support efforts to reduce the regular sugar consumption and provide a healthier sugar option with fewer calories without compromising on the taste.”

     

    Conceptualised by Wunderman Thompson, the TVC has a light-hearted take on the relationship between an Indian couple and their on-going concerns around health, especially weight. The film showcases Sugarlite as a versatile product that is used by homemakers who are the gatekeepers of good health for families.

     

    Added Samarth Shrivastava, Sr. VP & Executive Business Director, Wunderman Thompson Mumbai: “In last couple of years there has been a steady shift towards healthier alternatives in the food category. We tried to capture that shift in consumer belief and their values around food choices through this TVC. Sugarlite is like a magical wand for modern homemakers, it empowers them to take care of health and wellness of their family without compromising on taste.”

     

    The TVC will be aired in seven languages and will be amplified further on digital and social media.

     

     

  • The video has multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe

    Tonic Worldwide executes brand campaign for Nutralite

    By A Correspondent

     

    Nutralite has launched its latest campaign that breaks the clutter by introducing interactive videos by Chef Sanjeev Kapoor. It shows Kapoor inviting users to choose their ingredients and guide him on making the recipe. The video has multiple ingredient options and different users could choose their own favourite ingredients and make a different version of their recipe in this interactive recipe video. The same video can produce different recipes depending on the choices made

     

    Said Chetan Asher, CEO and Co-Founder, Tonic Worldwide: “The spreads category is extremely challenging with brands that have deeper pockets and are well established. The need of the hour in this campaign was to ensure not just awareness of the new range but also encourage usage by showcasing recipes which are actually chosen and made by them.”

     

    Added Sachin Dingankar, Head of Marketing at Zydus Wellness: “Many mothers love to cook, but doing that along with one of the best chefs in the country is surely a valuable experience.  Using YouTube as the prime medium, the very idea of moving forward with a recipe according to the user’s preferences is unique. Along with this, the campaign has also provided a real-time picture of Nutralite Mayo’s functionality, which further drives through the impact of this campaign.”

     

     

  • MSL will be responsible for offline/online reputation management, product and brand communications strategy and activation programs amongst others

    MSL wins mandate for Zydus Wellness-Sugar Free

    By A Correspondent

     

    Zydus Wellness has engaged MSL for its corporate and brand communications mandate for Sugar Free.

     

    Said Schubert Fernandes, Executive Director, MSL India: “We are delighted to partner with Zydus Wellness for Sugar Free, a household name for wellness. We look forward to delivering creative thinking that results in ground-breaking work. In the evolving landscape of multichannel communication platforms and changing lifestyles, we are honoured to support Zydus Wellness in their effort to make India a healthier country.”

     

    Added Tarun Arora, Chief Operating Officer & Director, Zydus Wellness: “Zydus Wellness recognises the rapid change in the lives of today’s generation and provides solutions that align with the values of nourishment, nurturing and energizing consumer lives. We are on a threshold of substantial growth based on innovations and portfolio expansion in India and across international markets. We are confident of the expertise our new communications partner, MSL, to support our organisational goals.”

     

    MSL will be responsible for offline/online reputation management, product and brand communications strategy and activation programs amongst others.

     

     

  • Sugar Free launches a web series, a first of its kind in the food space

    Sugar Free unveils web series titled ‘The Sweet Breakup’

    By A Correspondent

     

    Sugar Free has unveiled‘The Sweet Breakup’, a five-part webseries that is conceptualised and executed by Maxus Content, the content solutions arm of Maxus.

     

    Talking about the campaign Tarun Arora, Chief Operating Officer & Director, Zydus Wellness said: “Our vision for “Sugar Free” is to make it the brand of choice for consumers seeking low / no calorie options to lead a healthier life style. Hence to address the myths attached with the usage of Sugar Free as part of one’s daily culinary needs made us conceptualise ‘The Sweet Break Up’.  This web series demonstrates in an authentic way that you can indulge into your favourite dessert guilt-free without compromising on the taste. The 5- city trail as part of the campaign only reaffirmed that any sweet recreated with Sugar Free tastes the same when made with sugar. I believe this was the first time a dessert truck was going around India and hence there was a lot of excitement amongst people wanting to know what’s cooking !”

     

    Added Pooja Verma, Head – Content, Entertainment and Sports Partnerships at Maxus: “Maxus believes that changing traditional behaviour among consumers with content, needs a compelling strategy which is driven by insights and fused with creative thought. Showcasing Sugar Free as more than just a sugar substitute via ‘The Sweet Break-Up’ campaign is a prime example of our focus. Sweets have a strong relationship with celebrations in our country. With that insight in mind, we brought our campaign together on the message that enjoying sweets while breaking up with unhealthy calories is a win-win outcome for every foodie. The creative vehicle to deliver that message is our one-of-a-kind series where Chef Kunal Kapur joins famous foodie-duo Rocky & Mayur, in recreating delicious Indian sweets with Sugar Free. Through this content solution, the brand stands to generate extensive and meaningful conversations with viewers who love their sweets.”

     

  • The TVC promotes the fact that health and taste can co- exist with its tagline 'Aap happy, aapki health happy'

    Nutralite set to bring #KhaneMeinTwist with new campaign by DDB Mudra West

    By A Correspondent

     

    Nutralite has been championing the cause of healthy table spreads since its launch in 2006. With the introduction of two new variants, the brand entrusted DDB Mudra West to craft a campaign to create awareness and excitement about the two new variants, amongst the potential consumer base basis the emotional benefits of Nutralite.

     

    Said Tarun Arora, COO & Director, Zydus Wellness: “With addition of two new exciting flavours in the Nutralite range, we wanted to establish that healthy can be tasty too. We want to make Nutralite the preferred choice of today’s ‘smart home-maker’ who is proactive, creative & experimental and works towards developing her skills to minimize the daily struggles of cooking a variety of dishes while keeping them healthy.”

     

    Added Rahul Mathew, Creative Head, DDB Mudra West: “We’re a nation of food lovers. So much so that, food can make or spoil our moods. Which is the dilemma the woman of the house faces, each time she decides to introduce some health into the family diet. Even more so, when it’s the first meal of the day. Our work captures this helplessness of her. With Nutralite being the happy common ground for both the foodie and the health conscious.”

     

  • The JWT Mumbai campaign pokes fun at pimples

    Everyuth releases campaign for facewash

    By A Correspondent

     

    Everyuth Naturals has released an ad for its newly launched Tulsi-Turmeric Facewash.The core idea of the campaign has been conceived and executed by J Walter Thompson, Mumbai.

     

    Commenting on the campaign, Tarun Arora, COO, Zydus Wellness said; “Our numerous consumer studies and immersions led us to the trend that the young girls of today while impressionable and under peer pressure, are still being brave and experimentative. There is an inherent desire among these girls to not succumb to any pressure, chart out their own unique journey and pen their own life stories.  It brought us to a very strong synergy between the core “natural” proposition of the brand Everyuth Naturals and being natural and “following your heart” attitude of the consumers.

     

    Added Tina Sachdev, VP & Executive Creative Director, JWT Mumbai: “Unlike the damsel in distress often portrayed in advertising focussed on pimples, Everyuth reflects the upbeat young girl who isn’t hiding her face in acute embarrassment every time her skin breaks out in a pimple. Instead she happily gets people around her breaking into laughter with her own wry observations of people and their response to her skin issues. The idea of using a stand- up comedian we felt is fresh for a category still dominated by a problem solution format.”

     

  • The ever changing lifestyle of the people living in cities has led to an increase in the prevalence of lifestyle diseases

    Sugar Free aims to educate consumers with new campaign

    By A Correspondent

     

    Elkana Ezekiel

    Sugar Free has unveiled a new campaign where it reaches out to people encouraging them to lead a healthier lifestyle by paying attention to details, however small or big.

     

    “At Zydus, we are committed to the wellness of the community and society we operate in. Excess sugar consumption leads to a host of diseases. While the consumer strives hard to be healthy and fit, the amount of sugar consumed often makes all the effort go waste. The TVC sheds light on this fact while establishing how Sugar Free is the 1st step towards living a healthier and fitter lifestyle,” said Elkana Ezekiel, Managing Director Zydus Wellness.

     

    Kapil Mishra

    The ever changing lifestyle of the people living in cities has led to an increase in the prevalence of lifestyle diseases. But there are also people who are doing all they can to counter the same. While they focus on the big changes necessary to get closer to their health goals, they often forget the small details. Like the sugar you consume with every cup of tea or coffee.

     

    The creative team at Contract Advertising decided to use this fact to the brand’s advantage. “This irony of the human behaviour is the creative idea. We took this observation of how a great effort to achieve good health, backed by immense willpower, often gets ruined because of mindless sugar consumption,” says Kapil Mishra, ECD, Contract Mumbai.

     

  • He will replace Elkana Ezekiel, who is said to be joining Ahmedabad-based Zydus Wellness as managing director

    Rahul Saighal is new Samsung CMO

    By Mahima Puri

     

    Samsung India has appointed Rahul Saighal as its new chief marketing officer. He will replace Elkana Ezekiel, who is said to be joining Ahmedabad-based Zydus Wellness as managing director.

     

    Prior to this, Mr Saighal held the same position at the telecom company Aircel, which he joined in October 2007. Prior to that, he worked with Unilever for almost two-and-a-half years, starting August 2005, as regional brand director in Thailand.

     

    An economics graduate from St Stephen’s College, Delhi, Mr Saighal pursued his MBA in marketing from IIM Calcutta. His experience in the telecom industry could prove useful for Samsung, which is establishing itself as a key player in the smart phones and tablets category in the Indian market.

     

    Mr Ezekiel had joined the Korean consumer & electronics major in January 2011, prior to which, he was with Johnson & Johnson as regional franchise director for Asia Pacific. He held this position for about five years from April 2007, before which he spent 13 years in the organsation in various marketing roles.

     

    A Samsung spokesperson confirmed the development, while Zydus Wellness refused comment.

     

    Source:The Economic Times

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved