MxMIndia

Tag: Zupee gaming

  • Provide 'Extra Winnings' for cricket and ludo

    Harbhajan & Jatin Sapru campaign for Zupee gaming

    By Our Staff

     

    Zupee, the online skill-based gaming platform, unveiled its latest digital campaign, ‘Extra Winnings’ featuring cricket legend Harbhajan Singh and sports presenter Jatin Sapru.

     

    Said Akanksha Dhamija, Chief Operating Officer, Zupee: “The ongoing excitement around the World Cup gives us a great opportunity to connect with millions of passionate cricket fans who are also gaming enthusiasts. Zupee’s ‘Extra Winnings’ campaign perfectly blends the thrill of cricket with the joy of gaming, for instance, the thrill of getting a ‘6’ shares a special significance in both cricket and Ludo. Additionally, Jatin Sapru and Harbhajan Singh flawlessly embody the campaign’s essence with their delightful chemistry. Their playful energy is sure to entertain and create a relatable connection with our audience.”

     

  • Celebrates board gaming culture in India with a campaign

    Leo Burnett promotes Zupee gaming

    By Our Staff

     

    Zupee, an online gaming start-up, announced the launch of its new brand campaign titled ‘Saara India Khelega’ aimed at revolutionising the gaming culture in the country. The film has been conceptualised by Leo Burnett.

     

    Speaking on the launch of the campaign, Dilsher Singh, Founder & CEO, Zupee said: “Zupee is is the largest company in the largest cohort of gaming, casual games. The gaming portfolio of Zupee is targeted at revitalising Indic, casual & board gaming culture and aims at promoting a culture of skill-based gaming. We have brought all our individual games under one app, Zupee. The campaign is a powerful investment behind the brand Zupee. It aims at bringing joy to peoples’ lives through purposeful games that can simplify, engage, and entertain. We innovate to ensure our games provide an intersection between skill and entertainment, enabling our users to earn while they play.”