Tag: Zubin Dubash

  • ShemarooMe joins hands with Sony India

    By A Correspondent

     

    ShemarooMe, the video-on-demand streaming platform from Shemaroo Entertainment, has announced its association with Sony India to expand the Smart TVs content library. With this association, the ShemarooMe app will now be available for streaming exclusively on select Bravia Smart TVs. The platform offers a wide range of multi-genre, multi-regional content, including Bollywood Premieres, Bollywood Classics, Shemaroo Kids, and the best of Devotional, Comedy and Regional content.

     

    Zubin Dubash

    Said Zubin Dubash, COO – Digital, Shemaroo Entertainment: “We are extremely delighted to have partnered with Sony India to help expand their entertainment portfolio with ShemarooMe’s diverse content catalogue. Over the years, Sony’s Bravia television has truly revolutionized the way Indians watch content. With this strategic association, we aim to expand our OTT distribution and transform the TV viewing experience for consumers, giving them access to our rich legacy with the added convenience of streaming blockbuster Bollywood as well as regional movies and live events, seamlessly on their television sets.”

     

    Added Ranvijay Singh, Head of the Bravia Business at Sony India: “We are glad to partner with Shemaroo Entertainment and help amplify their diverse content portfolio across India… With a rapid increase in the online content consumption, we are positive that this partnership will offer wholesome entertainment to our consumers.”

     

     

  • ShemarooMe launches Box Office for new releases directly on digital

    By A Correspondent

     

    ShemarooMe has announced the launch of ‘ShemarooMe Box Office’, a platform that will give cinema curators/ producers an opportunity to access digital avenues.

     

    ShemarooMe Box Office is poised to create an ecosystem for small budget Bollywood and Regional movies that have an audience but limited avenues to reach out to the viewers. To widen the scope of relevant audience reach for such films, ShemarooMe has also inked a strategic partnership with BookMyShow, India’s leading entertainment destination to ensure more cine-goers have access to the rich content made available by ShemarooMe.

     

    Can book their tickets for these films by logging on www.bookmyshow.com or directly on the ShemarooMe App or www.ShemarooMe.com.

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited, said: “During these trying times when moviegoers are missing watching new releases in theatres, we are glad that we can bring home some great releases. With ShemarooMe Box Office, we are creating a model for the film industry and audiences. Our association with BookMyShow will further redefine the consumer movie-going experience and bridge the gap for cinemagoers across India. We are absolutely confident that when cinemas are able to reopen safely, the public will once again respond to the unsurpassable big-screen experience, meanwhile our platform will be bridging the gap by entertaining audiences thereby living by the traits of Shemaroo being the platform for movie lovers at all times.

     

    Added Zubin Dubash, COO Digital, Shemaroo Entertainment: “Covid-19 has made every organisation, innovate at the speed of light. ShemarooMe Box Office is an innovation that helps not only one organisation but the entire ecosystem – viewers get to watch new releases, producers get a transparent platform for release, ticketing partners get a model for the new normal. And ShemarooMe ensure it lives up to its promise of entertainment at all times.”

     

    Said Ashish Saksena, COO – Cinemas, BookMyShow: “We are glad to partner with ShemarooMe to bring cinematic entertainment to the comfort and safety of audiences’ homes. We look forward to keep bringing newer options to experience entertainment for all our users.”

     

     

  • ShemarooMe partners with Amazon Pay to offer content

    By A Correspondent

     

    ShemarooMe has announced its partnership with Amazon Pay wherein customers can avail cashback of upto 40 per cent on Amazon Pay while subscribing for content on ShemarooMe. The partnership further eases user experience as consumers of both Android and iOS devices can access to ShemarooMe’s extensive content catalogue.

     

    Zubin Dubash

    Commenting on the association, Zubin Dubash, COO Digital, Shemaroo Entertainment Limited said: “We are excited to expand our payment options on ShemarooMe with Amazon Pay. Backed by all the attractive cashback offers from Amazon, we are sure our customers are going to be even more delighted.”

     

     

    Manesh Mahatme

    Added Manesh Mahatme Director – Experience and Merchant Acceptance, Amazon Pay India: “Even during these unprecedented times, we are committed to delivering the best experience for our customers.  The partnership with ShemarooMe will enable customers to pay for their subscription seamlessly and enjoy world-class entertainment with a click of a button. We constantly strive to increase affordability and complete digital payments securely.”

     

     

  • Shemaroo launches new OTT platform – ShemarooMe

    By A Correspondent

     

    Shemaroo Entertainment has launched its new OTT offering, ShemarooMe. ShemarooMe will offer diverse and exclusive content for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids to cater to the needs of all age groups.

     

    Said Hiren Gada, CEO, Shemaroo Entertainment: “This is a big leap for Shemaroo. As a company we have always understood the real pulse of the Indian audience and our history is a testimony to that. While Bollywood – both classic and contemporary – is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy.”

     

    Added Zubin Dubash, COO, Digital, Shemaroo Entertainment: “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state of art, robust platform, with a road map of features to woo our audiences.  From live to linear to VOD content, we have all forms of consumption options available for our customers.   We will be expanding our OTT distribution   through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years!”

     

     

  • Zubin Dubash joins Shemaroo as COO

    By A Correspondent

     

    Shemaroo Entertainment appointed ZubinDubash as COO – New Media Business. He will be responsible for driving the New Media business and scaling it up.

     

    Dubash is a senior leader with 20+ years of success in managing businesses in mobile applications, telecom, and digital domains. Before joining Shemaroo Entertainment Ltd, he was working in the core team of Apps Daily Solutions, as Chief Product & Strategy Officer and played an active role in product creation/innovation, strategy and Strategic partnerships. Prior to this he was at Tata Docomoas Vice President/Group Head- New Businesses. He has also worked with companies like Vodafone etc earlier.

     

    Said Jai Maroo, Director, Shemaroo Entertainment: “We are excited to have ZubinDubash on board with us. He has handled both revenue and new business development roles earlier in businesses of scale. He has also been through the entrepreneurial journey as part of the core team of a startup of taking it from idea to execution. We are sure his outlook and experience will add value to the company and pave ways for great business years ahead.”

     

    Added Dubhash on his appointment: “I am delighted to be a part of Shemaroo Entertainment Ltd. We are at an exciting juncture in the evolution of digital content consumption, and with Shemaroo’s rich spread of content there are a lot of opportunities that will emerge.”