MxMIndia

Tag: zovi.com

  • Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable

    Zovi.com brings Bang in the Middle on board

    By A Correspondent

     

    Zovi has appointed Bang in the Middle as its communication agency. There was no formal pitch for the account.

     

    Zovi has aggressive plans for the brand. The ever expanding ecom landscape is opening up new opportunities and Zovi is looking at expanding both the offering and geographical spread. Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable.

     

    Manish Chopra, CEO Zovi.com said, “We are on a new growth curve and we needed a partner who is hungry, willing to experiment and work inventively to create the following for the brand. We found that in ample measure in Bang in the Middle.”

     

    Naresh Gupta, Managing Partner and CSO, said, “Zovi.com is a terrific brand, early to move into the fashion space and today is well placed to ride the new wave that the country is witnessing. Zovi has given us a very challenging mandate and we are delighted to be on board.”

     

  • Online apparel brand Zovi.com has announced, in collaboration with Microsoft, the launch of an all-new shopping application built specifically for Windows 8-based PCs and tablets

    Zovi.com chosen by Microsoft to create a Windows 8 application

    By A Correspondent

     

    Online apparel brand Zovi.com has announced, in collaboration with Microsoft, the launch of an all-new shopping application built specifically for Windows 8-based PCs and tablets to coincide with the global launch of Windows 8. The app features innovative content presentation and provides a unique shopping experience.

     

    The Zovi app is primarily designed for Windows 8 devices and tablets and will be available for free on the Windows Store. It enables users to purchase apparel and accessories for both men and women. Users will have access to high-quality images on the product pages for all items on display and can make payment via cash on delivery.

     

    The Zovi app was showcased at the Windows 8 India launch on October 26. Speaking about the collaboration, Manish Chopra, CEO, Zovi.com said, “The Zovi app has been designed to leverage the aesthetic elegance and convenience of the Windows 8 User Interface to offer a unique experience in shopping for fashion and lifestyle online on Zovi.com.”

     

    Commenting on the launch of the app, Amrish Goyal, Director – Windows Business Group, Microsoft Corporation India Pvt. Ltd. said, “Windows 8 provides a fast and fluid experience that makes apps shine. The Windows Store has an amazing array of apps at launch, and Zovi offers a compelling shopping experience.”

     

  • Too many online shopping sites? On the contrary, says Satish Mani

    The Anchor: 5 reasons India can accommodate more e-commerce sites

    By Satish Mani

     

    #1 Increased Digital Connectivity:

    With the explosive growth in broadband penetration and mobile phone usage across population strata and town classes, the online population in India is expected to double by 2015. This will fuel the demand for products and services available online.

     

    #2 Enhancement of service levels by e-commerce firms:

    E-commerce companies are constantly enhancing their service levels through better delivery, more realistic shopping experience, customer-centric purchase and return policies. This will lead to an increase in customer confidence for shopping online and they will migrate a higher proportion of their discretionary spends online.

     

    #3 Increasing need for convenience:

    Traffic congestion and crowded retail infrastructure in smaller towns and cities increase the demand for home delivery. We will soon see major retailers adopting the e-commerce route to keep up with consumer demand.

     

    #4 Increasing adoption of online shopping by the younger population:

    The younger population, with an early exposure to the internet has been quick to adopt online shopping. This increasing adoption opens more growth opportunity for the e-commerce industry.

     

    #5 High infrastructural costs for brick and mortar outlets:

    As the cost of establishing and maintaining an offline retail presence becomes increasingly expensive, big brands will be prompted to invest in increasing their online presence.

     

    Satish Mani is Chief Technical Officer of Zovi.com