MxMIndia

Tag: Zopper

  • The mandate includes the full range of digital, including search engine optimization (SEO)

    Performics bags Zopper account

    By A Correspondent

     

    Hyper-local commerce market place leader Zopper has awarded its digital mandate to Performics which includes the full range of digital, including search engine optimization (SEO). Zopper is a local shopping e-commerce platform that allows consumers to choose from a wide range of electronics, mobiles, home appliances etc., all from local neighborhood stores.

     

    Founded by entrepreneurs Surjendu Kulia and Neeraj Jain, Zopper combines the unique benefit of shopping at a local retail store with the convenience of Online shopping. The company is backed by marquee investors such as Tiger Global, Blume Ventures and Nirvana Ventures Advisors and has raised has raised over USD 27 million in venture funding so far.

     

    Tanmay Mohanty, Managing Director of Performics & Resultrix says, “Localised commerce is only set to grow in India, as consumers resort to the comfort of shopping from known stores, within a few kilometers of their home or office. This also gives them the benefit of speedy service. Zopper is an ambitious hyper-local market place and has huge plans of expansion in newer categories and towns and cities. With our superior digital capabilities and seamless play in content, data, communications and analytics, we will help them scale up effectively and reach out to newer digital audiences.”

     

    Harneet Singh Rajpal, Chief Business Officer at Zopper said, “Performics is long since been known for their superior digital capabilities and marketing expertise. They bring new elements to the game and their fresh innovative approach, enthusiasm and energy make them the vital partner for us. Their strategic framework and ability to execute with speed and accuracy has played a huge role, in us entrusting them with our digital mandate.  We look forward to a rewarding working relationship with them.”

     

  • To help nurture the brand's unique identity and make it synonymous with smart shopping for New age (Mobile first) customers

    Zopper ropes in Lowe Lintas & Partners to handle its creative mandate

    By A Correspondent

     

    Zopper, leading hyper-local mobile marketplace has appointed Lowe Lintas & Partners as its creative partner. Lowe Lintas & Partners has been chosen following a best in-class multi-agency pitch to help Zopper expand its presence across multiple cities and become a brand that is analogous to hyper local mobile shopping.

     

    Speaking on the announcement, Neeraj Jain, Co-founder and CEO, Zopper said, “We couldn’t have found a better agency than Lowe Lintas & Partners to understand our target market opportunity. The agency was taken on board purely by virtue of their strong creative deliveries and the brand road map presented to Zopper. We are confident that with its strategic capabilities, planning, clutter breaking communication and a team with vast and varied experiences, the agency will facilitate Zopper in becoming a veritable leader in this domain.”

     

    Naveen Gaur

    Naveen Gaur, President, Lowe Lintas & Partners said, “We are very excited in partnering Zopper on their brand journey. It offers a unique opportunity to establish both a brand and a completely new category itself. Zopper is a superbly innovative platform which can potentially be the preferred route for shopping by new-age, tech-savvy consumers. We see incredible opportunities to bring forward new insights and introduce absolutely fresh communication to make it a great brand.”

     

    Zopper has pioneered the concept of hyper local marketplace. ROPO i.e. Research Online Purchase Offline has created ripples in the Indian market, and has already garnered the attention of the internet-empowered and price-sensitive Indian consumers. This has fuelled the growth of hyper local markets. In such a scenario, Zopper is leaving no stone unturned in helping users to find the best local deals by providing them impeccable pricing and product comparison services. The company now aims to activate expansion on an accelerated pace pan India and is taking definite steps to successfully execute its plan on the back of steady advertising and marketing progress.