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Tag: Zoo Media network

  • The digital marketing will be executive by Zoo's flagship agency, FoxyMoron

    Zoo Media wins mandate for Goldmedal

    By Our Staff

     

    Zoo Media Network has won the mandate for Goldmedal Electricals Pvt Ltd for its digital marketing.

     

    The mandate for digital marketing includes full-funnel creative and media services, which will be managed by Zoo Media Network’s flagship agency, FoxyMoron. Meanwhile, Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand.

     

    Said Kishan Jain, Director of Goldmedal Electricals: “As a company engaged in the business of making amazing wiring and electrical devices, we wanted to partner with the best to showcase our philosophy and product innovations in the digital space. With its depth of services, technical expertise, and track record of handling some of the best brands in the business, Zoo Media was an obvious choice. We are excited about this association and look forward to creating some iconic communication ideas together that will lead to a stronger, more meaningful connection with our end consumers.”

     

    Commenting on the win Vivek Das, CEO of FoxyMoron [Zoo Media], added: “At Zoo Media, we are always excited to partner with brands that are on a journey of evolution towards a digital-centric model. Goldmedal Electricals has a fantastic product portfolio with a high technology quotient, and we will be partnering with them to elevate the brand’s recognition & association with customers across the spectrum towards a purposeful & more profitable relationship. We believe magic happens at the confluence of content, media, data and technology. To achieve this, FoxyMoron will lead the engagement, driving overall digital strategy, creativity and media in collaboration with Pollen on influencer marketing. We look forward to bringing the power of the Zoo Media network to Goldmedal Electricals.”

     

    Added Pratik Gupta, Co-Founder of Zoo Media: “Indian-owned businesses always inspire us at Zoo Media. Our recent discussions with the Directors and the marketing team at Goldmedal Electricals have reinforced my belief that these businesses are well-equipped not just to compete but thrive in the highly competitive market. I’m excited about using Zoo Media’s strengths to help Goldmedal Electricals achieve its business goals through effective, measurable marketing.”

     

  • To build an inclusive and world class digital team

    FoxyMoron appoints Vivek Das as CEO

    By Our Staff

     

    Zoo Media Network’s flagship creative and digital agency FoxyMoron has appointed Vivek Das as its CEO. His role will be to build an inclusive and world class digital team capable of delivering outcomes focused digital solutions to clients. He will report to Pratik Gupta and Suveer Bajaj, founding partners of Zoo Media and FoxyMoron.

     

    Said Pratik Gupta, Co-Founder of Zoo Media & FoxyMoron: “Having known Vivek professionally for a long time we’re delighted to finally have him amongst us. While his professional credentials speak for themselves, what drove us to him was the alignment of vision and values. Our vision of building a data obsessed and customer experience focussed agency will come to the fore under his leadership. His ability to build process focused, high performing teams makes me excited for the future of FoxyMoron.”

     

  • To help scale up the OTT service

    FoxyMoron wins creative mandate for Aha Tamil

    By Our Staff

     

    FoxyMoron, a digital products and services agency and part of the Zoo Media network, has won the creative digital mandate of the south content, video on-demand and over-the-top (OTT) streaming service giant aha Tamil. The mandate will be handled by the agency’s Bengaluru office.

     

    Prachi Bali
    Prachi Bali

    Commenting on the win Prachi Bali, National Head Client Partnerships, FoxyMoron (Zoo Media), said: “After having immense success as a network in the OTT industry, we are exhilarated about the opportunity to collaborate with aha Tamil, one of the biggest players, as they build their audience amongst the new internet users in India. The internet penetration in Tamil Nadu is one of the highest in the country and our work in ‘Naya Bharat’ (our regional content focus at the network) has already seen a positive impact across various industries. With the rising popularity and widespread audiences of regional content in our country, there couldn’t be a better time for our partnership.”

     

    Ajit Thakur
    Ajit Thakur

    Added Ajit Thakur, Chief Executive Officer, Aha:  “There are very few players in the industry which offer you expertise on an industry level, on digital marketing and have the knowledge and bandwidth to understand and help us scale, amongst the Tamil speaking population both in India and abroad. We are glad to have found business partners in FoxyMoron and look forward to a successful collaboration.”

     

  • The mandates were won following a multi-agency pitch

    Zoo Media agencies bag Kingfisher mandate

    By Our Staff

     

    Iconic beer brand Kingfisher has awarded its creative and branded content mandate for its flagship products ‘Kingfisher Premium’  and ‘Kingfisher Ultra’,  to multiple agencies within the Zoo Media network. The mandates were won following a multi-agency pitch.

     

    The creative mandate was won by FoxyMoron and will be handled by the agency’s Gurugram office. The branded content mandate was won by the network’s video content solutions agency, The Rabbit Hole, and will be handled out of its Mumbai headquarters.

     

    Commenting on the massive win, Pratik Gupta, Co-Founder, Zoo Media & FoxyMoron, said: “In the thick of intense competition, Zoo’s agencies have stood out for their insight-driven, creatively layered, integrated strategies. Our teams are geared to make the brand contemporary and relatable to young urban India.”

     

    Added Debabrata Mukherjee, Chief Marketing Officer, United Breweries: “We are excited to have  the Zoo Media network as a partner and look forward to doing some impactful work together.”

     

  • Would aim to highlight Lido's newly launched ACE programme

    FoxyMoron wins partnership with Lido

    By Our Staff

     

    FoxyMoron, the creative and performance agency under the Zoo Media network, has won the full-funnel digital performance media mandate for Lido. The business will be handled by the agency’s Gurugram office.

     

    Prachi Bali
    Prachi Bali

    Commenting on the win Prachi Bali, National Head Partnerships and Business Head, North, FoxyMoron (Zoo Media), said: “Our partnership with Lido cements Zoo Media’s expertise and domain knowledge in the EdTech space, given our demonstrated success in this category. With the pandemic bringing with it an unprecedented demand for EdTech, we are driven to build a long-term partnership with Lido with the singular focus of achieving their business goals”

     

    Sanket Narkar
    Sanket Narkar

    Added Sanket Narkar, Head of Marketing, Lido: “With new initiatives like the ACE Program, which essentially guarantees measurable academic improvement, it was imperative for us to tie up with marketing partners that were capable of clearly communicating and demonstrating our commitment to transparency and accountability towards the education of our students. In FoxyMoron, we’ve found an agency that is agile, but with a deep understanding of India’s EdTech industry and India’s uniquely aspirational relationship with education. We are confident that our collaboration with FoxyMoron will be a successful one.”