MxMIndia

Tag: Zoher Kapuswala

  • Encourages consumers to spread love this Christmas

    Nutella introduces #NutellaWithLove campaign

    By Our Staff

     

     

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    Nutella has launched #NutellaWithLove campaign. The brand unveils actor Ranveer Singh as the Secret Santa in the campaign.

     

    Speaking about the campaign, Zoher Kapuswala, Brand Head- Nutella India said: “Nutella is one of the most loved brands by consumers worldwide as well as in India. The campaign #NutellaWithLove intends to inspire Nutella fans to create and share their personalized Nutella Christmas wishes with friends and family, making the celebrations perfect. We as a brand believes in encouraging Nutella fans to continue sharing their love for Nutella in different ways and forms and this campaign enables us to provide a unique Nutella experience to our consumers.”

     

  • To provide affordable yet premium offering to the consumers

    Ferrero Rocher rolls out Diwali campaign

    By Our Staff

     

    Ferrero Rocher Moments has rolled out a new campaign #MomentsMakeDiwali to bring in the festive season.

     

    Speaking about the campaign, Zoher Kapuswala, Brand Head- Ferrero Rocher India said: “With the upcoming festive season, we are positive that Ferrero Rocher Moments would be once again our consumers’ gift of choice. This product innovation from the house of Ferrero Rocher is in line with the company’s effort to provide affordable yet premium offering to the consumers. It further expands Ferrero Rocher’s existing portfolio by bringing a unique, enjoyable and light-hearted experience for consumers to celebrate everyday moments. We are certain that during this year’s festivities, we will win the hearts of our consumers and make them smile and  experience joy and happiness via moments that last.”

     

  • Seeks to position Tic Tac as an enjoyable mouth freshener

    Tic Tac refreshes its campaign

    By Our Staff

     

    Tic Tac, the confectionery brand of Ferrero Group, has launched a new TV campaign – “Gentle Refreshment”. The campaign seeks to position Tic Tac as an enjoyable mouth freshener that provides a gentle refreshment for the consumer in everyday moments.

     

    Commenting on the launch of the new Tic Tac TVC, Tic Tac India spokesperson,  Zoher Kapuswala said: “Staying relevant to the changing times is an important aspect of our brand philosophy.  As consumers evolve, it is important as a brand to also adapt and evolve to stay relevant in these times. Our TVC strives to establish a strong relatable need for refreshment and communicate the role of Tic Tac which offers a break from the everyday tedium and provide a ‘gentle refreshment’. We are confident that the campaign will resonate well with the consumers.”

     

     

  • To manage the creative portfolio for its leading brand, Dixcy Scott

    Dixcy Textiles onboards TBWA as agency partner

    By Our Staff

     

    TBWA\India has partnered with Dixcy Textiles, to establish a distinctive brand voice and manage the creative portfolio for its leading brand, Dixcy Scott.

     

    Said Govind Pandey, Chief Executive Officer, TBWA\India: “With the revamped product line, Dixcy was looking for an agency partner to align the brand positioning of Dixcy Scott with their new vision and direction. The Indian innerwear category is highly competitive yet similar in messaging. We are thrilled Dixcy has entrusted TBWA\India to partner with them on this journey and create a bold and distinct new space for brand. We both see this as a fantastic opportunity to do some lovely breakthrough work for the brand.”

     

    Added Zoher Kapuswala, Head – Marketing, Dixcy Textiles: “We are happy to partner with TBWA\India on our journey to meet our vision for the Dixcy Scott brand. We see significant opportunities for growth, and we are confident that TBWA will help us create a compelling identity and voice for the brand that resonates with our customers. We welcome TBWA\India onboard and look forward to working with them.”