MxMIndia

Tag: Zing

  • TV actors will reinforce various road safety measures

    &TV and Mumbai Traffic Police join forces for Road Safety Week

    By Our Staff

     

    The Mumbai Traffic Police has teamed up with &TV for Road Safety Week starting January 11-17. Road Safety Week is organised annually to promote awareness on road safety measures and rules. Popular actors from &TV serials Angoori (Shubhangi Atre) and Anita (Vidisha Srivastava), will reinforce numerous road safety measures like wearing helmets, seatbelts, no drinking and driving, among others.

     

    Talking about Road Safety Week, the Joint Commissioner of Police (Traffic), Shri Pravinkumar Padwal, said: “Road safety is one of the most important goals for the Mumbai Traffic Police and it is our constant endeavour to create safer streets for the citizens of Mumbai. In continuation of this endeavour, we are happy to partner with &TV to spread awareness of various safety measures and traffic violations. Through the use of their popular characters, we hope to positively influence Mumbaikars to take road safety very seriously, for themselves and the safety of others.”

     

    On joining forces with the Mumbai Traffic Police for Road Safety Week, Vishnu Shankar, Chief Cluster Officer, &TV, Zing, Big Magic and Anmol, added: “The Mumbai Traffic Police has always been at the forefront when it comes to road safety and their campaigns have been outstanding. We at &TV are honoured to partner with them on the occasion of Road Safety Week and keep our roads and communities safer together. Angoori Bhabhi and Anita Bhabhi, who enjoy tremendous love from their fans, will be seen urging Mumbaikars to follow the safety rules in their unique style. Apart from the on-ground campaign in Mumbai, we have developed a microsite where people across the country can send personalised road safety videos to their loved ones.”

     

  • Zing has revamped itself to cater to "today's youth and what the youth believes in" and has launched a new brand campaign

    Zing revamps, nets Shraddha Kapoor as brand ambassador

    By A Correspondent

     

    Zing, the youth entertainment channel from the Zee Entertainment stable, has undertaken a complete revamp and has launched a brand campaign with actress Shraddha Kapoor as its brand ambassador. “Today, the three most important things in a youth’s life are Career, Relationships and Attitude and keeping that in mind the channel now flaunts its new identity; That’s My Thing,” notes a communiqué, adding: “The new tagline rightly embodies the youth and their outlook. They are totally clear about what they want and how to achieve that.”

     

    Said Vishnu Shankar, Business Head, Zing: “Today’s youth voice their opinions on all matters that concern them. They have a large appetite for risk and experimentation. Their emphasis now is on being individualistic and being comfortable with it. Zing is aware and conscious of this phenomenon; thus ‘That’s My Thing’ fits our brand identity. This campaign is fresh and youthful keeping in mind the ideologies of today’s generation.”

     

    With the change in positioning, Zing has announced a tweak in its programming too. Zing’s flagship show Pyar Tune Kya  Kiya will now be entering the next season with  new anchors and a different approach. A new youth-based fiction show Aye Zindagi will be added to the bouquet. This new show will have a fresh approach towards the youth and their problems and how they deal with them. New non-fictions will be added to the current offering.

     

    A 360-degree marketing campaign which includes television, outdoor, trade, DTH, radio, digital and social media activations has been planned.