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Tag: Zero Gravity Communications

  • Over 500+ hoardings put in key locations in Gujarat, Rajasthan, UP and MP

    Zero Gravity Comms crafts campaign for Vadilal

    By Our Staff

     

    Zero Gravity Communications has come up with an exclusive OOH campaign for the new and existing range of Vadilal ice creams. As part of this campaign, 500+ hoardings were put in key locations attracting maximum footfall in Gujarat, Rajasthan, Uttar Pradesh and Madhya Pradesh, which are the major markets for the brand.

     

    Describing the thought behind the campaign, Khushboo Solanki Sharma, Co-Founder, Zero Gravity Communications, said, “We wanted to bring out the delectable flavours that Vadilal has to offer to its consumers in an instantly tempting way. Our thought behind the campaign was to generate maximum ROI through design and positioning to drive home top-of-the-mind recall for the brand.”

     

  • To inspire people to take action for better health

    Mybyk bicycle-sharing service launches campaign

    By Our Staff

     

    Mybyk, the bike rental and sharing app, launches the ‘Let’s Unlock’ campaign with comedian Manan Desai to introduce and explain Mybyk and its features. The startup has commissioned marketing agency Zero Gravity Communications for this campaign.

     

    Said Arjit Soni, Founder & CEO, Mybyk: “We believe bicycles are a great way to move around for short commutes of up to 1-2 km. For long commutes, we have partnered with Smart City Ahmedabad to set up a network of Drop & Pick bicycle stations for seamless first and last-mile connectivity.”

     

    Added Khushboo Sharma, Founder, Zero Gravity Communications: “Mybyk is not in the business of cycles; it is in the business of cycling. The brand is encouraging individuals to use cycling for their different daily commute needs. Having worked with the brand since its inception, we have an in-depth understanding of consumer behaviour.”

     

     

  • New TVC features actor Pratik Gandhi

    Zero Gravity Communications films for Venus Infrastructure & Developers

    By Our Staff

     

    Venus Infrastructure and Developers has launched a new ad campaign on its latest property offering, Stratum, featuring Pratik Gandhi. Conceptualised by Zero Gravity Communications, the ad titled ‘Big Bull of Business Destinations’ reinforces the significance of nostalgia associated with a particular location in our lives.

     

    Said Rajesh Vaswani, Founder and Director, Venus Infrastructure and Developers: “Ahmedabad is rapidly developing as a major city due to infrastructural developments and growth of real estate. We, as realty players, can play an instrumental role in contributing to the growth story of Ahmedabad & Baroda through our best-in-class offerings.”

     

    Added Khushboo Solanki Sharma, Founder, Zero Gravity Communications: “We are proud to partner with Venus Infrastructure and Developers in their vision to redefine the realty landscape in Ahmedabad and Baroda. Their idea behind this campaign is to make Stratum, their upcoming futuristic commercial project, synonymous with Nehru Nagar, the heart of Ahmedabad. The key challenge was to highlight the value propositions of Stratum as a futuristic workplace for next-generation millennials,  as the project is still under construction. This concept is brought to life by portraying the generation of millennials who are carrying forward the legacy of their families with their businesses in Nehrunagar for a long time.”

     

  • Will help the brands penetrate advanced markets and generate digital curiosity

    Zero Gravity onboards three clients

    By Our Staff

     

    Zero Gravity Communications has closed three new brands from a diverse portfolio of industries. The clients onboarded are Milacron India Pvt Ltd, Saffron Lifestyle Traders Pvt. Ltd. and Gujarat Terce Laboratories Limited. The agency will help the brands penetrate advanced markets and generate digital curiosity and traction for them.

     

    Said Khushboo Sharma, Founder and CEO, Zero Gravity Communications: “Since March 2020, we have been swinging our bats on the most unexpected spinning challenges. The stress Covid induced in the buyer patterns and on the market has had a severe impact on the traditional marketing channels, client-agency relationships, media mix and the approach towards advertising. Today, performance-driven advertising in the forefront. As an agency focused on scaling, expanding and relearning to be relevant and result-oriented, we take pride in our solution-driven approach. Though pandemic has made everyone craving new business, we have learnt to be selective and more careful in choosing new clients. Finding the best-fit clients who have a vision and takes effort in choosing the right agency is better than an easy account win.”

     

  • Weaves story of Pratik Gandhi’s journey with tagline ‘Sangharsh Ka Saathi’

    Zero Gravity launches TVC for Jivraj9 tea

    By Our Staff

     

    Jivraj9 Tea has launched its latest campaign titled “Sangharsh Ka Saathi”. Zero Gravity Communications, the agency behind the campaign was brought on board with digital mandates for the brand since 2020. ZGC re-conceptualised Jivraj’s tagline – ‘Sangharsh ka Saathi’ and built it around Pratik’s real-life story.

    Said Pathik Shah, Executive Director of the Jivraj9 Tea Group: “Each life has its own journey with a distinct path and our brand is playing a tiny part in that journey. Tea is such an integral part of people’s life especially in India, & I am glad how we are successfully raising the bar with passing time by maintaining the particular quality & standards of aroma & taste.”

    Added Khushboo Sharma, Director of Zero Gravity Communications: “Pratik Gandhi has been widely acclaimed nationwide for his recent web series but the grind behind it is unknown and it depicts the tagline – “Sangharsh ka Saathi”. While working on this concept we couldn’t think of a better fit to start our first campaign in this series. The additional aligning factor was Jivraj9 and Pratik Gandhi both come from Surat. Going forward we will be looking at building more such stories and weaving our brand communication around it.”

     

     

  • … in the pandemic-led lockdown

    Zero Gravity onboards 7 new clients

    By A Correspondent

     

    Ahmedabad-based Zero Gravity Communications has reported seven new clients in the pandemic-led lockdown.

     

    Said Khushboo Sharma, Founder& CEO, Zero Gravity Communications, credited her team #theideapeople for this remarkable success.”The COVID-19 pandemic has demonstrated the resilience and adaptability of integrated marketing consultancies. We foresee agility and out-of-the-box thinking to become enablers to navigating exigencies. Upon the imposition of the lockdown, our team worked virtually and brainstormed on strategy and creative ideas that had the potential to resonate with consumers. We channelized our energies into digital as it had gained currency during this unprecedented time. Our collaborative efforts and perseverance lead to our success. We intend to redefine the communication landscape by evolving continuously to cater to changing tastes and preferences of consumers.”

     

    The new addition to its clientele includes Nimba Nature Cure, Roastea, Clear Water, Jivraj 9, Asia NEI from the CK Birla Group, Clearth, Hyginelabs and Troikaa Nutrascience.

     

     

  • This accreditation will enable Zero Gravity Communications to deliver measurable results

    Zero Gravity now part of Facebook managed agency partner program

    By A Correspondent

     

    Zero Gravity Communications has recently associated Facebook managed agency partner. This accreditation will enable Zero Gravity Communications to deliver measurable results, provide end to end Facebook family apps marketing support with the help of an experienced workforce.

     

    Khushboo Sharma

    Said Khushboo Sharma, Director and Founder, Zero Gravity Communications: “This came at such a crucial time, a time when nation-wide lockdown has changed the way we look at business and economy. The digital landscape is the only all-pervasive way the brands will be able to communicate with masses. Digital mediums are going to play a very crucial role and this partnership will now help us serve our clients better.  We are thrilled to get this distinction from Facebook which will motivate us to move a step further towards our goals.”

     

     

  • The agency is based in Ahmedabad

    Zero Gravity bags digital mandate for Red Hunt

    By A Correspondent

     

    Zero Gravity Communications has bagged the national digital media duties for Red Hunt post a multi-agency pitch.

     

    Said Khushboo Solanki Sharma, Founder of Zero Gravity Communications: “We are indeed delighted to find an opportunity to work with such an experienced team at Adjavis Venture Limited. Red Hunt is an up-and-coming brand in the fast-growing FMCG men grooming category. The challenge is to explore new opportunities that digital media platforms can provide to brands in India and the International market. We have outlined a creative strategy, best media mix, and are looking for ROI driven digital action plan that helps the brand portfolio within the targeted audience – youth. We will be closely looking at behaviour economics in the target audience that helps connect with sales and larger brand building. Let’s #gethunted.”

     

    Added Shail Patel, Director at AVL is the brain behind this new brand Red Hunt: “Having launched the men’s range nationally with a communication targeting the youth of today, it was observed that in the men grooming category it’s important to tap the digital space. Digital space is where the youth of today spends a considerable amount of his time. This is the place to tap the potential target audience at one to one. We were looking at various agencies who can help the brand to tap this space. An agency that understands this space, the consumer mindset and subsequently takes this understanding to this consumer most effectively. In this connection, we felt Zero Gravity Communications run by a team of young and energetic people could deliver better and together we can build brand Red Hunt. We are really looking forward to a fruitful association in creating brands which are our DNA.”

     

     

  • The agency would be driving the entire gamut of digital activities from strategy to execution for the B2C business of Arvind Ltd

    Zero Gravity bags digital mandate of Arvind’s B2C biz

    By A Correspondent

     

    Zero Gravity Communications, the Ahmedabad-based branding and marketing agency recently won the digital mandate of Arvind’s B2C business of Shirting and Suiting Fabrics and The Arvind Store following a multi-agency pitch.   The agency would be driving the entire gamut of digital activities from strategy to execution for the B2C business of Arvind Ltd.

     

    On the occasion, Raunaq Sharma, Vice President Marketing, Arvind Ltd. said: “Zero Gravity Communications reflected a deep understanding of the brand philosophy and their strategy resonated with our business goals. We are looking forward for them to successfully drive our key brand messages in the region.”

     

    Added Khushboo Sharma, Founder of Zero Gravity Communications: “The fashion retail landscape stands at the cusp of transformation due to changing preferences of customers and the proliferation of technology. We aim to develop brand loyalists through extensive and effective digital engagement and content production. Arvind has a massive presence in the market, but an entire segment that is virtually driven needs to be tapped to its fullest potential. And we believe, that is exactly what drove them to our agency.”

     

     

  • The brand has adopted ‘Dare to resist’ as its core positioning and is targeted towards the young millennials

    Zero gravity unveils latest ad film for Cornado

    By A Correspondent

     

    Ahmedabad-based Grainspan Foods has launched a corn snack called, well, Cornado and launched a campaign by Zero Gravity Communications to promote it.

     

    The brand has adopted ‘Dare to Resist’ as its core positioning and is targeted towards millennials.    Said Khushboo Solanki Sharma, Founder of Zero Gravity Communications: “It is always a challenge when you are launching a product; you have to be mindful of so many different factors that will impact the business. As they say the first impression is the last impression. Mindful of our young target audience, they like the adrenaline rush, challenges and are very spontaneous. We tried to depict such characteristics that blend perfectly with our brand,”