MxMIndia

Tag: Zeno India

  • To promote Derma Co and Aqualogica beauty brands

    Zeno Communications wins mandate for Honasa Consumer

    By Our Staff

     

    Honasa Consumer Pvt Limited (HCPL), a digital-first consumer brands company, has appointed Zeno Communications to lead its strategic brand communications mandate for two brands, The Derma Co and Aqualogica. As part of the mandate, Zeno will lead the communication strategy and managing communications across both traditional and new-age digital channels.

     

    Ghazal Alagh
    Ghazal Alagh

    Ghazal Alagh, Co-Founder & Chief Innovation Officer of Honasa Consumer Pvt. Ltd said: “We are delighted to appoint Zeno as our PR partner. Their experience in handling consumer brands and their excellent understanding of Millennial and GenZ consumers were impressive. We are confident they will ably partner with us in our journey to educate Indian consumers to make informed choices on science-backed skin solutions from The Derma Co and Aqualogica.”

     

    Rekha Rao
    Rekha Rao

    Added Rekha Rao, Managing Director, Zeno India: “We love skincare brands that stand true to their promise like The Derma Co. and Aqualogica. The refreshing product portfolio gives us immense scope to explore PR creatively. Added to this, working with an admirable, dynamic Indian unicorn as its strategic communications partner is a matter of great pride to Zeno.”

     

  • To lead the brand’s communication strategy

    Zeno named PR partner of Peppa Pig TV series

    By Our Staff

     

    Entertainment One (eOne), Hasbro’s global content studio, has awarded the integrated communications mandate of Peppa Pig, its popular children’s property, to Zeno Group India.

     

    Zeno will be responsible for leading the brand’s communication strategy, delivered across traditional, and new-age media channels in India.

     

    Said Robin Gay, Vice President, Global Franchise Strategy & Management: “Zeno India delighted us with their ability to go beyond the tactical, giving depth and definition to ideas that synergized with how we wish to build Peppa Pig in India. Their understanding of media and influencers, and their ideas to draw Indian audiences to Peppa Pig excited us and we are delighted to be working with the extremely driven and creative team of Zeno.”

     

    Added Rekha Rao, Managing Director, Zeno India: “We are thrilled to partner with eOne, a global leader in delivering splendid content, at a time when content is the single most powerful driver of growth and viewership. At Zeno, we have a proven record of delivering creative solutions through profound storytelling. The aim is to build the Peppa Pig experience beyond the screen through engaging content and activities across touchpoints to deliver impactful, integrated marketing campaigns.”

     

  • Appoints Ketan Pote as Head of Mumbai and National Practice Lead- Reputation and Technology

    Zeno Group expands leadership

    By Our Staff

     

    Zeno Group communications agency has announced the appointment of Ketan Pote in dual roles as Head of the Mumbai office and the National Practice Lead- Technology and Reputation. This is intended to spearhead the growth of its Mumbai operations and to establish a strong Technology and Reputation practice in India.

     

    Pote was last with MSL Group in Mumbai where he worked for over eight years and was last an AVP. Based in Mumbai, Pote will report to Rekha Rao, Managing Director for Zeno India.

     

    Said Pote: “Zeno is truly a new-age agency, converting data into compelling, platform-agnostic strategies and ideas. I am excited about the prospect of continuously learning new ways of delivering impactful communications to our clients while rounding these up with my nearly two decades of experience, and of course the fearless philosophy.”

     

  • Cricinfo is a leading cricket website, now part of ESPN

    Zeno wins PR mandate for ESPNCricinfo

    By A Correspondent

     

    Zeno Group has been appointed PR partner for cricket website ESPNcricinfo.

     

    Gaurav Thakur

    Said Gaurav Thakur, Director of Marketing & Business Development at ESPN: ‘‘Pioneering in offering in-depth and comprehensive cricket coverage, ESPNcricinfo today continues to innovate in offering fans an enhanced digital cricket experience, powered by an exceptional and passionate team. In Zeno, we have found a partner who is an extension of our culture, aligns with our goals and mirrors our pursuit for excellence with enthusiasm. We are confident in Zeno’s ability and innovative mindset to scale our reach, thereby expanding the value generation momentum for our brand.”

     

    Rekha Rao

    Added Rekha Rao, Managing Director, Zeno India: “This is an exciting time to partner with ESPNcricinfo, an industry leader in the single sport digital domain, especially amid a renewed enthusiasm among the global cricketing community. Zeno has a long-standing history in sports globally, partnering with some of the biggest domestic and international professional leagues in the world. Our industry and media experience, will help build ESPNcricinfo’s industry profile and scale its reach among newer audiences.”

     

     

  • Rao will report to newly appointed Regional President, Zeno Asia Pacific, Paul Mottram

    Rekha Rao assumes charge as MD at Zeno India

    By A Correspondent

     

    Rekha Rao

    Senior communications professional Rekha Rao has been named Managing Director, Zeno India.

     

    With more than 24 years of experience in advertising, corporate and marketing communications and public relations, Rao will focus on driving agency growth and delivering innovative, insight-driven work across the full marketing spectrum. Rao, who has joined Zeno this month, will report to newly appointed Regional President, Zeno Asia Pacific, Paul Mottram. She was until recently with 20:20 MSL.

     

    Said Barby K. Siegel, CEO of Zeno Group: “This is a pivotal time for Zeno in India as we build on our strong client base and diverse,  specialized talent pool.  Rekha’s broad experience complements all we are doing and she is poised to supercharge our growth and further expansion. Rekha’s integrated experience will be key when counseling clients on a range of issues and provoking new ways of thinking about the power of modern, integrated communications to deliver tangible business impact.”

     

    Added Rao: “My focus will be on delivering equity, value and impact for clients, with campaigns that transcend outreach channels and platforms. In this next chapter of my career, I am excited to be part of Zeno’s ‘fearless’ culture, that inspires us to new heights every day,”