MxMIndia

Tag: Zeno Group

  • Appoints Ketan Pote as Head of Mumbai and National Practice Lead- Reputation and Technology

    Zeno Group expands leadership

    By Our Staff

     

    Zeno Group communications agency has announced the appointment of Ketan Pote in dual roles as Head of the Mumbai office and the National Practice Lead- Technology and Reputation. This is intended to spearhead the growth of its Mumbai operations and to establish a strong Technology and Reputation practice in India.

     

    Pote was last with MSL Group in Mumbai where he worked for over eight years and was last an AVP. Based in Mumbai, Pote will report to Rekha Rao, Managing Director for Zeno India.

     

    Said Pote: “Zeno is truly a new-age agency, converting data into compelling, platform-agnostic strategies and ideas. I am excited about the prospect of continuously learning new ways of delivering impactful communications to our clients while rounding these up with my nearly two decades of experience, and of course the fearless philosophy.”

     

  • Cricinfo is a leading cricket website, now part of ESPN

    Zeno wins PR mandate for ESPNCricinfo

    By A Correspondent

     

    Zeno Group has been appointed PR partner for cricket website ESPNcricinfo.

     

    Gaurav Thakur

    Said Gaurav Thakur, Director of Marketing & Business Development at ESPN: ‘‘Pioneering in offering in-depth and comprehensive cricket coverage, ESPNcricinfo today continues to innovate in offering fans an enhanced digital cricket experience, powered by an exceptional and passionate team. In Zeno, we have found a partner who is an extension of our culture, aligns with our goals and mirrors our pursuit for excellence with enthusiasm. We are confident in Zeno’s ability and innovative mindset to scale our reach, thereby expanding the value generation momentum for our brand.”

     

    Rekha Rao

    Added Rekha Rao, Managing Director, Zeno India: “This is an exciting time to partner with ESPNcricinfo, an industry leader in the single sport digital domain, especially amid a renewed enthusiasm among the global cricketing community. Zeno has a long-standing history in sports globally, partnering with some of the biggest domestic and international professional leagues in the world. Our industry and media experience, will help build ESPNcricinfo’s industry profile and scale its reach among newer audiences.”

     

     

  • Key will be based in Seoul, Korea

    Zeno Group names Margaret Key as CEO, Asia Pacific

    By A Correspondent

     

    Zeno Group has appointed Margaret Key to the new position of CEO, Zeno Asia Pacific.

     

    Margaret Key

    In the newly-created CEO post, Key will join Zeno’s Global leadership team and oversee a growing staff of 135 professionals in India, Singapore, Malaysia, Indonesia and Australia as well as the network of Zeno+ partners across the region. Key brings extensive industry leadership experience throughout North and South Asia, most recently as CEO, Asia-Pacific for Burson-Marsteller.

     

    “We are thrilled to have someone of Margaret’s high profile and caliber join Zeno in Asia Pacific, a vitally important region as our business continues to expand and globalise,” said Barby K. Siegel, CEO of Zeno Group. “In addition to her deft leadership skills, Margaret understands the balance of local experience and global strategy. This is especially important as more and more of our clients look to us for an integrated Asia solution.”

     

    Key will be based in Seoul, Korea. Papri Dev continues to Managing Director, Asia and Ranjeev Vij is MD, Zeno India.

     

     

  • Unique partnership enables performance-driven marketers to unify data silos and generate cross-channel insights to optimize campaign investments

    Zeno and Origami Logic announce global partnership deal

    By A Correspondent

     

    Zeno Group and Origami Logic, the leading marketing signal measurement company, announced a global partnership offering brands the ability to manage the increasing complexities of navigating and managing marketing performance data. The partnership allows brands to draw real-time actionable insights by consolidating, refining and analyzing marketing signal data across paid, owned and earned media channels into simple, customizable and dynamic dashboards and insights.

     

    Extreme changes in the media landscape, including fragmentation, the shift to digital, growth of video, taking a mobile-first approach and an applications driven ecosystem, have paved the way for a new breed of marketers to increase their ability to interpret data and take action on insights across disparate data sources. According to the 2016 State of Marketing report by Salesforce, 63 per cent of the marketing teams surveyed will increase spend on marketing tools and technology over the next two years, with the projection for high performing teams being as high as 72 per cent. Those companies are more than 13 times more likely to lead in today’s competitive landscape by leveraging emerging marketing technologies.

     

    “Brands need to optimize at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels. This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends.” said John Kerr, Chief Digital Officer, Zeno Group.

     

    “The explosion of marketing signal data and the availability of the data science to refine and interpret these massive data sets is enabling performance-driven marketers to become much more data-driven in how they  execute successful campaigns across an increasingly fragmented media and channel mix. Moving to a continuous cycle of campaign execution and optimization enables changes to be made throughout the course of a campaign to deliver a higher return on marketing spend and objectives. With marketing signal acquisition and real-time refinement and analytics at the heart of Origami Logic, we can help capture opportunities at the point of engagement across all channels and media,” remarked Opher Kahane, CEO and Co-Founder of Origami Logic. “Our partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels.”