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Tag: Zee5 Global

  • With 580+ million viewers globally

    Zee5 celebrates 6th anniversary

    Zee5, the homegrown video streaming platform, and the OTT arm of Zee Entertainment Enterprises Ltd. (ZEEL), has completed six years of existence.

    Speaking on the occasion, Amit Goenka, President – Digital Businesses & Platforms, Zee Entertainment Enterprises Ltd. said: “Over the last six years, Zee5 has played a pivotal role in delivering accessibility and affordability to its consumers across the globe. As we cross yet another milestone in our journey, our aim is to further fortify the synergies between content and technology to build a robust consumer experience across connected devices. While we remain committed to offering immersive entertainment experiences to our consumers across our digital platforms, the parallel growth trajectory of the linear and digital ecosystem will enable us to further strengthen our capabilities. As the digital landscape matures steadily, and improved infrastructure further proliferates the ability for transactions on digital platforms, the opportunities remain endless. As pioneers in the industry, we will continue to maintain a strong focus on growth and innovation, simultaneously enabling a conducive environment for the industry at large.”

    Added Manish Kalra, Chief Business Officer, Zee5 India: “At Zee5, we envision to be the platform of choice for billions of viewers with real, relatable, and relevant stories in languages that resonate with them. Over the last few years, we have focused on improving user experience and launching multiple blockbuster movies and originals while using technological innovations to improve our platform experience significantly. 2023 has been eventful with many firsts and multiple successful projects strengthening our presence across markets with significant penetration in the tier III and IV cities. Tech adoptions across business touchpoints for increasing efficiency and enhancing in-app experience have been a priority. 2024 has already started on a strong note with the release of ‘Sam Bahadur’ and “The Kerala Story”. As the industry scales newer heights, Zee5’s unwavering commitment will remain centered around delighting our users with more focus on delivering quality content seamlessly.”

    Said Archana Anand, Chief Business Officer, Zee5 Global said: “From the initial idea of taking our South Asian content global, to growing out the business to become the No.1 South Asian streaming platform internationally, it has been a remarkable journey. Today, Zee5 Global stands as the premier destination for South Asian content, connecting the diaspora across the world with their language content. And as we continue to grow out our massive leadership in the US., our recent pivot to becoming an Aggregator of South Asian streaming platforms with the launch of Zee5 Add-ons, only further cements our position in the market as the singular largest hub for South Asian content. South Asian stories are finally claiming their well-deserved spotlight on the global arena, and we look to be at the forefront of this conversation, setting the stage for even more disruptive growth.”

  • An India to US referral program will also roll out soon

    Zee5 Global to aggregate add-on streaming platforms for US audiences

    By Our Staff

     

    Zee5 Global, the streaming service for South Asian content from the Zee Entertainment conglomerate, has announced an aggregation of multiple South Asian streaming platforms within the Zee5 Global platform with the launch of ‘add-ons’ in the US market. With this, offer subscribers in the US will get a single-window to access variety of South Asian entertainment platforms on the Zee5 Global platform. The add-ons pricing starts from $1.49 onwards.

     

    These were unveiled by Amit Goenka, President, Digital Businesses and Platforms and  Archana Anand, Chief Business Officer, Zee5 Global at an event in Mumbai on Tuesday.

     

    Said Archana Anand, Chief Business Officer, ZEE5 Global: “The launch of Add-ons on Zee5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market.”

     

    ZEE5 Global Add-ons currently offers content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at least six more being onboarded. originals across languages.

     

    Added Amit Goenka, President – Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd:  “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalized experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform Zee5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”

     

    Meanwhile, an India to US referral programme will also be rolled out soon. Subscribers in India will be able to share a referral link with friends or family in the US and earn Rs 500 for each successful referral. There will be no capping on the number of referrals, so there is no upper limit to how much one can get.

     

    At the launch event, a panel discussion titled the Coming of Age of South Asian Entertainment: The Time is Now was conducted. The panel discussion, moderated by Anupama Chopra, featured actors Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj, Pratik Gandhi, and Archana Anand from Zee5 Global.

     

  • The 70-second brand film showcases extraordinary realities of South Asia

    Zee5 Global celebrates South Asia in its new campaign

    By Our Staff

     

    Zee5 Global has launched its global brand campaign “Welcome to South Asia: Stories from our world”. The campaign gives a 360-degree ringside view into stories from India, Pakistan and Bangladesh. The 70 second campaign video was ideated and visualised by WYP Worldwide.

     

    Said Archana Anand, Chief Business Officer, Zee5 Global: “What we’ve done at Zee5 is quite unparalleled. We’ve taken the largest library of Indian content across languages and added in the largest library of Pakistani shows and Originals as also Bangladeshi Originals, and we are taking this across the entire globe. With a staggering 130,000 hours of content, Zee5 is today the only platform to bring the extraordinary realities of South Asia alive through even more extraordinary stories in a single destination, and that makes it the foremost platform for South Asian stories globally. It is this new South Asia narrative that we looked for the campaign to convey, and it captures that perfectly through visually stunning depictions of the music, cinematography, drama and more that make up the daily lives of people in South Asia.”

     

    Added Amit Akali, CCO and Co-Founder, Wondrlab: “Very rarely do we get to create a campaign that literally the world will see. What makes Zee5 stand apart for the international target audience is that it’s truly a reflection of our region – India, Pakistan, Bangladesh and has unique content and stories from our part of the world. All around the world, people are embracing content from outside of their geography, in fact, hungry for it. And because content is only a reflection of our reality, we have some truly unique stories to share. We wanted to bring out this uniqueness of the region, and does that of Zee5, with the aim of being the custodian of content from this part of the world. Which Zee5 truly is – if you see the bank of content from India, Pakistan and Bangladesh, it’s unparalleled.”

     

  • The content brand returns with a bigger promise of ‘Zindagi Mil ke Jiyenge’

    Zee5 brings back Zindagi

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd. (ZEE) has announced the return of its popular content brand Zindagi, on its digital entertainment platform, Zee5.

     

    Speaking on the announcement, Amit Goenka, CEO, Zee5 Global and International Broadcast Business: “Zee’s strength has always been in its ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer different genres of content. Zindagi has always been appreciated for its premium content offering and culturally rich stories from across the globe, which are far more attuned to the digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich & engaging content library to the users of Zee5, in India and across the world. We also understand that the viewers’ needs are diverse and therefore we have a compelling content catalogue from Zindagi, which encapsulates a universality of emotions. We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touchpoints, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform.”

     

     

  • Partnership aims at powering ZEE5’s advertising business in the region

    Zee5 Global appoints DMS as its adsales partner

    By A Correspondent

     

    Zee5 has appointed DMS – the digital arm of Choueiri Group– as its exclusive media representative for the Middle East market.

     

    Commenting on the announcement, Archana Anand, Chief Business Officer, Zee5 Global said: “We’re excited to introduce brands and advertisers in the Middle East to Zee5 and help them effectively reach out to their desired audiences. Our tie-up with DMS is part and parcel of this drive to make Zee5 a premier advertising platform for regional advertisers in the market.”

     

    DMS’ Chief Operating Officer, Michel Malkoun stated, “We are excited to partner up with Zee5, and welcome them to the DMS family. As video content leaders in their own respective right, we are confident that Zee5 will be able to extend unmatched audience engagement opportunities to regional brands”.

     

     

  • This mandate was won following a multi-agency pitch

    Zee5 partners Lowe Lintas to drive its global creative strategy

    By A Correspondent

     

    Zee5 has announced that it has appointed Lowe Lintas as its creative partner to drive its creative strategy across international markets. This mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

     

    Archana Anand

    Commenting on the partnership, Archana Anand, Chief Business Officer, Zee5 Global said: “Driving more meaningful conversations with our audiences across markets is a key part of our agenda for the year, and how well we can engage them through our communication will play a critical role in that. We needed to work with a partner who could bring in strong creative ideas that lend themselves well to localization, and that are backed by strategic insights, and Lowe Lintas brings that to the table. We’re happy to have them on board as our creative partners in this next phase of Zee5’s growth.”

     

    Anaheeta Goenka

    “It’s a pleasure to further our Zee network partnership with Zee5”, added Anaheeta Goenka, President, Lowe Lintas. “We are working closely with their truly entrepreneurial and driven team to launch Zee5 globally. An interesting challenge as we needed a global positioning yet something that travels across geographies and mindsets and is yet deeply culturally connecting to the content.
    “Extreme Emotions” is what we serve for any viewer of our content wherever they may be in the world. The idea travels culturally and deeply connects to everyone.”

     

     

  • The campaign has been crafted by Zee5 with Publicis Capital

    Zee5 transcends borders to #ShareTheLove with Pakista and Bangladesh

    By A Correspondent

     

    Close on the heels of the launch of its brand campaign Dil Se Desi in APAC, MENA and Africa targeting the Indian and South Asian diaspora, Zee5 has rolled out a customised campaign titled ‘Share the Love’ for two important neighboring markets, Pakistan and Bangladesh. The campaign has been crafted by ZEE5 with Publicis Capital.

     

    Said Amit Goenka, CEO, Zee International and Z5 Global: “Indian content, especially our TV shows, movies and music gets tremendous love across the globe, and especially so from the sub-continent due to the relatability. We are glad to announce our availability in Bangladesh and Pakistan vide our new campaign #ShareTheLove and we look forward to getting a tremendous response from these markets’.

     

    Added Archana Anand, Chief Business Officer, Zee5 Global: “Good content transcends borders and especially so with Pakistan and Bangladesh where there is so much shared context of culture and language.  This high energy TVC captures our innate similarities and showcases the content that we all love to watch, which is now available on Zee5. With this message at its core, #ShareTheLove is sure to resonate beautifully with audiences in these markets.”

     

     

  • The brand will be handled by the agency’s Mumbai office

    Zee5 partners Publicis Capital for global communications mandate

    By A Correspondent

     

    Zee5, the OTT platform of the Zee group, has partnered with Publicis Capital to help drive its global strategy. The brand will be handled by the agency’s Mumbai office.

     

    Archana Anand

    Commenting on the plans for Zee5, Archana Anand, Chief Business Officer, Zee5 Global said: “The launch of Zee5 globally has catapulted us into our next phase of growth and we needed a partner to help us quickly establish ourselves as the largest global platform for Indian language entertainment. Publicis specialises in transformative, effective and data-driven communication solutions, which is integral to our growth plans for Zee5. Their data-led strategic approach, strong creative framework and robust network will enable us to efficiently develop an integrated, universally resonant, and holistic brand identity globally and we are thrilled to partner with them.”

     

    Srija Chatterjee

    Sharing her views on the partnership with Zee5, Srija Chatterjee, Managing Director, Publicis Worldwide (India), said: “Clearly, OTT has become the entertainment buzzword across the world these past few years. Little wonder then that we’re so proud to be partnering with Zee5 as a  leader brand and even more privileged to be entrusted with the challenging yet exciting responsibility of taking the brand global and making it the go-to destination for the South Asian diaspora and beyond. We are currently working on putting together an effective brand campaign, which through its distinct appeal will surely succeed in achieving the stated communication objective. Watch this space for more!”