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Tag: Zee Studios

  • An independent content studio to produce premium original content across languages and genres for all digital platforms

    Zee Studios launches digital content studio arm

    By A Correspondent

     

    Zee Studios has announced the launch of an independent digital content studio, Zee Studios Originals, that will produce a original content and create new IPs for all digital platforms globally.

     

    Zee Studios has appointed Ashima Avasthi from BBC Studios to head the digital content studio. With over 20 years of experience in the media and entertainment industry, Avasthi has worked across diverse genres and regions with brands like MTV and Turner International. Prior to joining Zee Studios, she was with BBC Studios as a Senior Creative Director and Head of branded content.

     

    Speaking on the launch of the new business unit, Shariq Patel, CEO, Zee Studios, commented: “Zee Studio Originals furthers our vision of becoming a holistic content studio with its offering across platforms and screens to meet the insatiable hunger of today’s consumers for premium content. We are working with leading directors and writers to develop and show run our digital slate and will announce the same very soon. I welcome Ashima on board and I’m sure with her varied experience, she and her team will make great content and set newer benchmarks”.

     

    Added Avasthi: “The game has only just begun. Zee has been a pioneer in producing compelling content for decades in broadcast and films, and it is absolutely the correct time for Zee Studios to move into digital production. I am looking forward to creating content that is distinct, unexpected, relevant, cutting-edge and truly world class. Zee Studio Originals will ride on the legacy and experience of Zee but will strategically move ahead in the new age direction that the studio has been set up for, independently.”

     

     

  • Sane will report to Ajit Andhare, COO – Viacom18 Motion Pictures

    Viacom18 Motion Pictures appoints Nikhil ‘Sairat’ Sane to lead its expansion in Marathi cinema

    By A Correspondent

     

    Nikhil Sane

    In a coup of sorts, Viacom18 Motion Pictures, has appointed Nikhil Sane as Business Head to lead its Marathi cinema foray. Saney will report to Ajit Andhare, COO – Viacom18 Motion Pictures.

     

    Sane has managed the Marathi film division of Zee Studios. And his producer credits have some of the Marathi industry’s most commercially successful films including the  biggest box office grosser in Marathi cinema ever – ‘Sairat’. The other prominent films include Natsamrat, Lai Bhaari, Time Pass, Katyar Kaljat Ghusli and Duniyadari plus awardwinning films such as Natarang, Fandry, Killa and Elizabeth Ekadashi.

     

    Welcoming Sane to Viacom18, Ajit Andhare, COO – Viacom18 Motion Pictures, said: “Viacom18 Motion Pictures is the only studio that operates in all the three Hindi, Hollywood and regional segments. Our success in Hindi and Hollywood is well-established. Our endeavour is to make a similar impact in regional cinema. As a first step we are going after Marathi cinema which has tremendous potential and clear synergy with our broadcast business. Nikhil with his keen understanding of this market will be an asset to spearhead our move.”

     

    Speaking about his move to Viacom18, Sane said: “The Marathi film industry is going through an amazing phase of resurgence and evolution. I have had the privilege of working with some of the best talent from the industry. With Viacom18 Motion Pictures, I intend to combine the strength of the organisation’s experience in the Hindi and English film industries with  the remarkable strength of the Marathi film industry in storytelling and experimentation. I look forward to chanelising my best efforts and strengths into creating the next big leap in Marathi cinema.”