MxMIndia

Tag: Zee Network

  • To build awareness, Lowe Lintas launched a national campaign leading with television, on channels of Zee Network last week

    Lowe Lintas launches new awareness campaign to promote tech platform Kaam Wapasi

    By A Correspondent

     

    Addressing the nationwide clarion call to reintegrate the displaced migrant workers with the economy, Lowe Lintas has announced the launch of Kaam Wapasi, a unique tech platform. It helps migrant workers return to work and simultaneously assists employers with access to a pool of skilled and unskilled blue-collared manpower. To build awareness, Lowe Lintas launched a national campaign leading with television, on channels of Zee Network last week.

     

    Commenting on the initiative, Prateek Bhardwaj, CCO at Lowe Lintas, said: “What does a job in hand mean to a migrant worker returning to the city? It means being able to return with dignity, self-respect and a sense of control over one’s destiny. That’s what Kaamwapasi is about. That’s what our campaign is about. Working around the simple idea of ‘Kaam hai to jahaan hai’, we’re urging migrants to return with clarity and confidence.”

     

     

  • Angoori, Guddan and six other leading protagonists of popular shows surprise viewers with their ‘Chatpatey khayaal’

    Kurkure partners Zee channels for in-show integration

    By A Correspondent

     

    Kurkure will be seen as part of shows on channels from Zee Entertainment Enterprises Limited (ZEEL) including Zee TV, &TV, Sarthak and Big Ganga. The protagonists of eight shows will be seen delivering a thought-provoking script; enabling their families to take a step towards embracing forward-thinking through fun and intelligent humor.

     

    Expressing his thoughts, Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India, said: “Kurkure is an ally to the Indian homemakers, who are the center force behind every positive transformation in the household. With the unique integration with Zee TV plays, we hope to continue encouraging our consumers to take unconventional routes to help their families embrace progressive thinking, while at the back of being anchored to rich Indian values. Aided by a mood uplift through Kurkure’s crunch and chatpata taste, each of the protagonists will be seen delivering a thought provoking and entertaining storyline, and we hope that Indian homemakers enjoy this Chatpata twist.”

     

    Added Ashish Sehgal, Chief Growth Officer, Zee Network commented on the association: “ZEEL shares great thought synergies with PepsiCo India, who has been a cherished client over the years. Our brand philosophies intersect beautifully when it comes to igniting a spark amongst the Indian masses to achieve the extraordinary. Through this collaboration we are happy to amplify this message Khayal to Chatpata hai across channels through the medium of our network influencers and ensure that it reaches the largest denominator in the form of engaging television content.”

     

    Sharing her thoughts on the in-show integration, Prathyusha Agarwal, CMO, ZEEL said: “Our protagonists, be it Zee TV’s Guddan or &TV’s Angoori Bhabhi, are the Indian viewers’ most sought-after dinner table companions who they not only connect closely with but also draw inspiration from. While our flagship channel, Zee TV with its brand ethos of Aaj Likhenge Kal, has stood for inspiring viewers to take charge of their destiny and work proactively in the present to build an extraordinary future. Our collaboration with Kurkure is a mark of our continued commitment to inspire our viewers every day to be their extraordinary selves. The protagonists, through evocative scripts will bring alive the synthesis of our brand philosophy with Kurkure’s new campaign ‘Khayaal Toh Chatpata Hai’. The collaboration will have our viewers look through the lens of celebrating Indian homemakers in a new light; a message relevant for viewers across gender, age and community.”

     

     

  • Zee Classic will make way for Zee Bollywood wef Friday, August 32

    Zee embraces Bollywood masala, classics channel off for now

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL), the first entertainment network to have a 24-hour Hindi movie channel, is now launching an all-new Hindi movie channel. Zee Bollywood is the name, and it will be unveiled on August 31 in the same slot as Zee Classic.

     

    The channel has curated a roster of over 600 exclusive ‘Masalon se koot koot ke bhari filmein’. Said Prathyusha Agarwal, CMO, ZEEL: “At ZEEL, our aim has always been to fuel the entertainment space with extraordinary content that satiates the needs of our viewers. Specifically, in the Hindi movie segment we understand the viewer as someone whose mind seeks different kinds of cinema, while his heart continues to yearn for Masala Bollywood! Hence, we came up with the Big idea of Zee Bollywood – a channel that brings you the Best in class ‘Masalon se Koot Koot Ke Bhari Filmein’ that are high on Filmoglobin – the antidote to dubs and new age realistic movies, so that life is pumped up with ‘101% Shuddh Bollywood’. Zee Bollywood is our tribute to Masala Bollywood movies that excite the common man. The brand promise of 101% Shuddh Bollywood was conceptualized with rooted strengths of Timeless Bollywood movies, Larger than life expressions and Deadly dialogues. The channel’s look and communication has been created to pay homage to the principles of Masala Bollywood with original, iconic and dynamic renditions that viewers will find unique.”

     

    Added Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster: “Zee Bollywood is our tribute to that purest form of cinema which stands for wholesome entertainment that defines the ultimate movie viewing experience. The charm of these movies lies in the unparalleled blend of raw emotions, intense drama, powerful action and soulful music delivered in a grand, glamorous scale. However, with the shift in focus to new age or realistic movies in the recent times, this charm is slowly getting lost.Audience of Hindi movies increasingly yearns for this genre of movies which is a strong need gap. With the launch of Zee Bollywood, we intend to wow our viewers with a platform that revels in this flamboyance of Shuddh Bollywood movies.”

     

    Said Vijay Sanil, President, Sales at Zee Network: “Our latest offering Zee Bollywood promises to appeal to the Hindi speaking markets in the heartland. The new channel will now cater to the hard-core Bollywood fan who is a loyalist of masala Bollywood movies. The strong brand proposition has helped us connect with some of the key likeminded brands across sectors garnering four channel partners even before the channel goes live. Currently we have Nerolac, Lays, Cadbury and Nirma Salt as our channel partners. The response has been extremely positive from our clients and such partnerships further validate our belief in our offering. We are hoping to drive synergies with more brands as we embark on this new journey.”

     

     

  • Appoints Pawel Kolasa as Country Manager – Poland

    Zee Ent announces entry into Poland

    By A Correspondent

     

    Pawel Kolasa

    With an aim to grow operations by expanding into new markets, Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into Poland. The company has appointed Pawel Kolasa as Country Manager – Poland and he will report to Neeraj Dhingra, CEO – ZEE Network Europe. The channel will also shortly launch a specially customised version of Zee.One, its dedicated Bollywood film and entertainment channel for Polish audiences.

     

     

    Amit Goenka

    Said Amit Goenka, CEO – International Broadcast Business, ZEEL: “In the past few years, we have focused our efforts on expanding and strengthening our position internationally. With a wide range of television channels, on-line platforms and film productions, we now reach more than one billion viewers across five continents. After the successful launch of Zee.One in Germany last year, we want to further strengthen our presence in Central Europe and Poland is the market with the highest potential in this region.”

     

    Added Neeraj Dhingra, CEO – Zee Network Europe: “We are the first Indian media and entertainment conglomerate to enter Poland. We are confident that our entry into this market will play a key role in the development of our business in this part of Europe, giving a new dimension to our company’s expansion keeping in line with our motto of ‘Vasudhaiva Kutumbakam – The World is My Family’.”

     

  • The station's line-up of content includes original content produced in-house, content acquired from BIG FM in India

    Zee Middle East launches 106.2 BIG FM in the UAE

    By A Correspondent

     

    Zee Middle East announced the launch of its first radio station 106.2 Big FM in the UAE. This adds to the business portfolio of ATL for this region and makes it the only broadcaster in the South Asian space to have both television and FM stations. The station’s line-up of content includes original content produced in-house, content acquired from Big FM in India and cricket rights of key series for ball-by-ball commentary.

     

    Amit Goenka

    Speaking on the launch, Amit Goenka, CEO – International Broadcast Business, Zee Entertainment Enterprises Limited (ZEEL), said “We are proud of the addition of 106.2 Big FM into the ZEE and ATL family. We are sure that like all our Zee brands, 106.2 Big FM will also entertain listeners in the UAE. The product has been developed with a lot of attention to detail and I am sure it will be of immense interest to the advertising community.”

     

    With Big FM in Zee’s bag, the entertainment conglomerate scores as the strongest player in UAE’s South Asian entertainment field, notes a communique.

     

    On this occasion, Mukund Cairae, CEO – ZEE Network (MENA and APAC), said, “The launch of Big FM is another prized feather in our cap. A gem in our entertainment business portfolio that further cements our numerouno position among South Asians in the Middle East. With the combined strength of television and radio under our wings, we aim to soar higher and show better commitment to the region. Also with this synergy, we now provide vast audio-visual platforms to our advertising clients, hence creating new business opportunities.”

     

  • On the tax front, key concerns raised were related to extending the benefit of the carry forward of losses in case of amalgamation or merger for broadcasting sector

    IBF demands Infrastructure Status for the broadcast and content distribution sector

    By A Correspondent

     

    Finance Minister Arun Jaitley invited various stakeholders for pre-Budget consultations in New Delhi on Saturday November 26. Speaking to the media, Punit Goenka, President Indian Broadcasting Foundation (IBF) said: “I am happy to learn that IBF had good discussions with the Finance Minister and other key officials on some of the key issues related to broadcasting sector – both from policy and tax perspective. Grant of infrastructure status for broadcasting and content distribution sector was one of our key demands during the discussions. Once infrastructure status is granted, broadcasters and distribution platforms will be aided with better and affordable financing options in the very capital intensive growth phase to realise the mission of complete digitisation in country.”

     

    During the pre-Budget discussions, Girish Srivastava, Secretary General, IBF said that, “The broadcasting and content distribution infrastructure like telecom, is important infrastructure for the country. Besides delivering digital television signals, it can be effectively used to deliver broadband services and thereby effectively contributing to the e-governance initiative of the government. Once the addressability is introduced by way of digitalization, broadcast services are likely to contribute substantial revenue in the form of GST and other taxes to the State exchequer because of the transparency associated with the Digital Content Distribution Services.”

     

    On the tax front, key concerns raised were related to extending the benefit of  the carry forward of losses in case of amalgamation or merger for the broadcasting sector under Section 72A as is being extended to Telecom, Software and ISP services,  taxability in the hands of shareholders in case of amalgamation of a foreign company holding shares in Indian company into another foreign company, provision of lowering the outer limit in processing of returns, reduction in MAT rate, resolving the long standing issue of  tax withholding on transponder hire charges treating them as Royalty  because of retrospective amendment in Income Tax vis-à-vis DTAA which is causing a huge unnecessary annual burden of US $20- $22 million on Broadcasting, DTH & HITS services etc.

     

    “Once our key demands raised on tax and regulatory front such as grant of infrastructure status, 72 A benefit, MAT rationalisation, Transponder Royalty, TDS rationalisation etc pertaining to both policy and procedural aspects are addressed by the government, it would be a good example in the direction of ease of doing business in country,” said A Mohan, President, Zee Network, adding: “Television has become an integral part of everyone’s life and has attained a status akin to “essential services” as it is an important tool for dissemination of information and entertainment to masses. Accordingly Broadcasting and Distribution services should be subjected to a lower rate under GST regime as is applicable to essential services, to make them affordable to masses.”

     

  • As Zee will complete 25 years of existence next year, last week MxM announced a special volume: Zee@25. We replay the notice

    Do you have an interesting Zee story?

     

    Next year, 2017, to be precise, the Zee Network completes 25 years of existence.

     

    On October 2, 1992, Zee TV was launched with mixed fanfare. Will a name like Zee work, many asked. Just how can someone not from the business of entertainment get into television. Yes, Star TV was around, but can Zee do a similar act?

     

    Despite many sceptics, Zee TV under Subhash Chandra and a team of energetic professionals took off in style. And since then hasn’t looked back. And although there have been some blips in the 25 years, it’s been a journey of highs and highs. Even fierce competitors acknowledge that Zee is by far the most successful Indian television media conglomerates.

     

    In this quarter of a century, Zee TV has touched the lives of many across the country, and the world.

     

    MxMIndia announces a book to chronicle the Zee journey.

     

    So do you have a Zee story that you would like to share with us and the world? Have you worked with Zee for a period of one year or above? Have you been a vendor or done a show for Zee? Have you done business with Zee? Or have you got the wrong end of the stick? Have you been a journalist who has reported on Zee or a creative/media agency having done business with the channel? Send us your account… your experience with your name and photograph and a day-time telephone number and we will publish it (subject to our editorial discretion and it may be trimmed for brevity and style).

     

    The volume will be printed in August-September 2017, and the deadline for submissions is January 31, 2017.

     

    Write to us at editor@mxmindia.com

    Please note that this volume is being published by MxMIndia independently (and not commissioned by anyone). However, we are happy to carry sponsorship and receive bulk bookings for copies.

     

  • Zee Yuva will be the third Marathi channel from the Zee Entertainment stable

    Zee to launch new Marathi channel for youth next month

    By A Correspondent

     

    Zee Network has announced the launch of Zee Yuva from next month. To be an exclusively youth-oriented channel in Marathi, the content of the channel, notes a communiqué will be “something that the audience of Maharashtra has never experienced before on any other channels as yet”.

     

    Said Bavesh Janavlekar (Business Head, Zee Yuva and Zee Talkies): “Zee Yuva has a very unique and differentiated proposition from the other offerings in the market. The content is distinctive and based on audience insights. The primary motive of Zee Yuva is to deliver the programmes that are light-hearted, refreshing, youthful and contemporary.”

     

  • Films include new and catalogue film like Aligarh, Nil Battey Sannata, Housefull, Cocktail, Vicky Donor, Omkara, Heyy Babyy and the upcoming Banjo

    Eros signs television license deal with Zee Network

    By A Correspondent

     

    Eros International Media Ltd has announced a television syndication deal for their new and catalogue films with Zee Network. The films comprise a number of catalogue films from Eros’ vast library and also pre-sales for a few forthcoming films.

     

    Movies that will be showcased exclusively on Zee Network include Riteish Deshmukh and Nargis Fakhri starrer Banjo, slated for a theatrical release on September 23, the much acclaimed family drama Nil Battey Sannata, and the widely appreciated Aligarh starring Manoj Bajpayee and Rajkummar Rao.

     

    Apart from the recent releases, the license deal will give the channel access to Eros’ blockbuster catalogue films like Housefull, Heyy Babyy, Cocktail, Vicky Donor, Omkara among others.

     

    Sunil Lulla, Managing Director, Eros International Ltd. said, “This deal signifies yet another step towards cementing our long association with Zee Network. We continue to exploit our significant library and the content licensing deal with Zee is consistent with our pre-sales strategy.  These tailor made packages from our broad film repertoire will suit audiences across networks and maximize the potential from the television broadcast.

     

  • Mr Chowdhuri was recently with TV9 Kannada as National Head

    India TV appoints Sudipto Chowdhuri to head sales

    By A Correspondent

     

    India TV announces the appointment of Sudipto Chowdhuri as Senior Vice President, Sales. With over 21 years of experience, Chowdhuri will be responsible for leading the advertising revenue function of the business nationally.

     

    He has worked with brands like India Today, Zee Network, INX Network and Star News. His last stint was at TV9 Kannada as a National Head in 2011.

     

    Commenting on the appointment, Paritosh Joshi, Strategist, India TV said, “We are happy welcoming Sudipto and expect that his depth of experience will be catalytic for the strong Revenue team. We are confident that this will further accelerate the aggressive growth path Independent News Service is following.”

     

    Excited with his latest role, Mr Chowdhuri said “I feel proud to be associated with India TV, which is one of the most credible media brands in this country. I am sure it would be quite challenging and equally exciting to do business differently in a fiercely competitive genre like Hindi News,” he added.