MxMIndia

Tag: Zee MELT

  • Keeping in mind “economic realities”, entry to the event is priced at Rs 2950 (US$39)

    Zee Melt to be held online, on Sept 3 & 4

    By A Correspondent

     

    Kyoorius and Zee have announced the 2020 edition of Zee Melt, which is scheduled to be held virtually on Septemeber 3 and 4.

     

    The organisers have lined up industry stalwarts like Chuck Porter, Rory Sutherland, Sir Martin Sorrell, Vikki Ross, Fernando Machado, Beth Ann Kaminkow and Laura Jordan Bambach amongst others. Keeping in mind “economic realities”, entry to the event is priced at Rs 2950 (US$39).

     

    Punit Goenka and Rajesh Kejriwal

    Speaking on the association of Zee Entertainment with Zee Melt, Punit Goenka, MD & CEO, ZEEL, said: “We have been proud partners of MELT since inception and have seen it grow in stature and influence. We’re delighted that, together with Kyoorius, we have adapted to a complex environment and ensured that the sharing of knowledge continues.”

     

    Added Rajesh Kejriwal, CEO, Kyoorius: “We have taken advantage of the amazing adoption of digital communication and developments in tech to create a world-class conference with the finest speakers from across the world. We have also tried to address a global audience through convenient scheduling and relevant content.”

     

    Anant Rangaswami

    Said Anant Rangaswami, Editor, Melt: “We continue with the philosophy, since inception, of taking into account the long tail of interest of the communication professional. This will be clearly visible in the curation of speakers, panel discussions and workshops.”

     

  • The fifth edition of Kyoorius Creative Awards and the fouth edition of Zee Melt have on boarded Moe’s Art

    Moe’s Art is PR partner for Zee Melt

    By A Correspondent

     

    The fifth edition of Kyoorius Creative Awards and the fouth edition of Zee Melt have on boarded Moe’s Art as its ‘PR Communications Partner’.

     

    Commenting on the association, Rajesh Kejriwal, Founder and CEO, Kyoorius, said: “We at Kyoorius have successfully established long-standing properties that provide excellent value to the members of the media and entertainment industry. With Kyoorius Creative Awards and Zee Melt, we were seeking a perfect communications partner to assist us in our endeavour of reaching out to the right audience. Moe’s Art depicted a thorough understanding of our needs, requirements and our vision at large; we are happy to have them onboard.”

     

    Speaking about the association, Vishaal Shah, Co-Founder, Moe’s Art added: “Kyoorius is a reputed brand within the industry and it consistently reinvents itself to deliver more to its TG/audience. It is certainly exciting to be partnering for such prestigious platforms and bring in that innovation as the properties expand their reach.”

     

     

  • Sorrell’s session is scheduled on May 30 at 2.30pm at the Dome at the National Sports Complex of India (NSCI), Worli

    Martin Sorrell to deliver keynote at Zee Melt

    By A Correspondent

     

    Anant Rangaswami

    It’s a coup no doubt. The Kyoorius-run Zee Melt conclave has announced that former WPP CEO Sir Martin Sorrell will deliver the keynote at Zee Melt 2018, scheduled to take place in Mumbai on May 30 and 31. He will also interact with senior journalist Anant Rangaswami and take questions from the audience. Sorrell’s session is scheduled on May 30 at 2.30pm at the Dome at the National Sports Complex of India (NSCI), Worli.

     

    Sorrell, one of the most powerful A&M professionals in the world, was forced to exit WPP after an investigation due to allegations of personal misconduct. Sorrell announced his departure in April.

     

    Martin Sorrell

    Meanwhile, while speaking at the Techonomy NYC 18 conference last week, he said: “I’m going to start again. I’m not going to go into voluntary or involuntary retirement.”

     

    And this is what the Wall Street Journal reports him say at an ad industry digital media conference earlier this week: “What I’m looking at, and what I will focus on and try to do again — as we did in 1985 — is look at where are the opportunities from a technological point of view, and look at where are the opportunities from a geographic point of view and put the two together.”

     

    Sorrell is scheduled to make an announcement in a few weeks, and his Melt interaction could well be the first after he does that. This will be Sorrell’s second ‘appearance’ at the annual conference held by Kyoorius for the marketing and media fraternity. He had connected via a live video link at Zee Melt in 2016.

     

     

  • The second edition of the two-day Zee Melt starts in right earnest in Delhi

    Multi-track Melt takes off!

     

    By A Correspondent

     

    Sold Out, screamed a tweet from Rajesh Kejriwal on Thursday evening. There was reason for joy. New Delhi is where a large number of the big marketers are based, but it’s not a regular venue for most large advertising and marketing events.

    Goafest is, well, in Goa. Some of the industry conferences happen in Delhi, but the big ones are almost always in Mumbai.

    So when Rajesh Kejriwal announced that he would hold Melt in Delhi after the first edition in Mumbai last year, there were many questions. But he went on, as if in missionary zeal.

    Delhi deserves a big event like Melt, he told us.

    His key supporters – Zee and GroupM were game, so what more would one need.

    Over 1300 registrations happened, and a cross-section of the A&M fraternity are in attendance.

    The event kicked-off with CVL Srinivas, CEO, GroupM South Asia, speaking about agencies of the future – a topic that he was best placed to highlight and his passion and deep insights into the industry business came through to the audience very clearly. Simultaneously, Mark Van Iterson, Global Head of Design & Concept, Heineken addressed an insightful Osmosis session highlighting the journey of the brand Heineken and the positively disruptive creativity that the brand has been an advocate of since its very beginning. He showcased various innovations, right from designing the bottles and the play with colors and elements of the brand identity. The conference had discussions on innovation advertising, present-day possibilities and tomorrow’s heights by speakers such as Vanessa Clifford (Deputy Chief Executive, News Works), Andrew O’Dell (CEO & Co-Founder, Pereira & O’Dell), Parminder Singh Parry (Twitter India), CVL Srinivas (CEO, GroupM South Asia) and Dave Trott (Author & Blogger) and Raju Narisetti (News Corp).

    Said Rajesh Kejriwal, Founder CEO of Kyoorius, said, “Zee Melt was and is the first large training seminar cum conference in Delhi and I am very pleased that Delhi responded so positively. The energy is great.”

    Giving the conventional a break, the Thinking Sideways sessions got the delegates’ mind’s ticking with creative and disruptive ideas. There were speakers such as Nicole Yershon (Ogilvy & Mather Group), Tom Goodwin (Havas Media), Vanessa Clifford (News Works) and Viv Craske (Live & Breathe) who talked about surviving the digital commotion and opportunities for innovation solutions.

    Then there was was the BARC session on ‘Understanding Viewability in Today’s Digital Era’. It focused on understanding the current global standard metrics being used in digital measurement with respect to Ad effectiveness, Ad viewability and Digital ROI by speakers like Brian Murphy (VP, Product Management, Integral Ad Science), Paul Goode (SVP, Strategic Partnerships, comScore), Guy Barbier (Business Lead of India, Moat) and Partho Dasgupta (CEO, BARC India).

    “This is the second year we have partnered with Zee MELT and it has been a great association. We hosted two sessions in this edition of Zee Melt, one talking about ad viewability and the other on how big data can drive advertising effectiveness. We use this platform to start engaging stakeholders in meaningful conversations, on issues that the industry may face tomorrow. Indian media and marketing space is going through a huge evolution and Zee MELT provided us the right platform to present some key ideas in this domain to the right audience,” said BARC India CEO Partho Dasgupta.

     

    Adding another layer of interactivity to the festival were a series of workshops conducted by the likes of D&AD and Maxus & IoT on immerging topics like branding for startups and mobile marketing. Happy Finish wooed delegates with an impressive display of high-end interactive technology at VR Cinema and how to make everything possible in visual storytelling.  SAP Hybris showcased superb commerce solutions for the market place and how it is blurring the lines between the online and offline world.

    Said Ashish Limaye, CEO APAC, Happy Finish:“Virtual Reality(VR) has become an innovative marketing tool in various sectors like Health, Automobiles, Real Estate and Fashion to name a few. At MELT 2016, the Happy Finish Team is honoured to show how rich content in VR develops high levels of engagement that marketers are reaching out to, for a better ROI.”

    Added Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Limited said, “Zee Melt began on a great note with stimulating sessions by renowned speakers from around the world. The event witnessed fantastic participation from the marketing and communications fraternity.”

     

     

     

  • The two-day festival of creativity and innovation marketing communication announces speakers and website for registrations

    Kyoorius announces speaker line-up for Zee Melt in Aug

    By A Correspondent

     

    Kyoorius is set to host Zee MELT 2016 on 26th and 27th August with a line-up of speakers and panel discussions. Its first time in Delhi, the unique festival aims to bring together advertising, digital, marketing, emerging technologies, media and PR industry to celebrate creativity. MELT is a 2-day rollercoaster event conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.

     

    This year MELT 2016 will feature some of the most influential names in the business of creativity and marketing communications. It will have sessions curated for different interests, skill sets and audiences. From advertisers, industry experts such as Ted Mellström (Art Director, Forsman & Bodenfors, Sweden) to leading marketers like Per Nilsson (Corporate Communication & Marketing Director at Semcon, Sweden) and Mark van Iterson (Global Head of Design & Concept at Heineken, Amsterdam), the top professionals, will be presenting and engaging at the anchor events of melt. Some other speakers to watch out for are Tom Betts (Chief Data Officer, Financial Times), Andrew O’Dell (CEO & Co-Founder, Pereira & O’Dell), Karrelle Dixon (Director of Emerging markets, Wieden+Kennedy ) to name a few.

     

    MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from across marketing and communication genres by industry experts, catering to all experience levels. The organizers are expecting more than 2000 creative, marketing people will convene to discuss, inspire and learn through sharing and interaction.

     

    The content for MELT 2016 is divided across 4 key pillars i.e. Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars will be driven by content partners and participating brands at MELT 2016.

     

    Commenting on the line up, Rajesh Kejriwal, Founder and CEO, Kyoorius, said, “The aim of MELT 2016 is to spoil its attendees with choice of multiple sessions that not only excites and informs but also engages them. What sets this edition apart are the best speakers and presenters from the industry with the addition of experience zones and workshops. We want our partners and all attendees to get the most out of their time at MELT 2016.”

     

    All delegates can sign up for individual events which can be bookmarked. Zee MELT 2016 welcomes everyone to create their own itinerary for each day in accordance to their predilection.