MxMIndia

Tag: ZEE Media

  • To strengthen revenue and business strategy

    Zee Media onboards Rajesh Sareen as CRO

    Rajesh Sareen.
    Rajesh Sareen

    Zee Media Corporation Limited (ZMCL) has appointed Rajesh Sareen as its new Chief Revenue Officer (CRO). He will report to Karan Abhishek Singh, CEO of ZMCL.

    Said Singh: “We are thrilled to have Rajesh Sareen join the Zee Media leadership team. His depth of experience and strong track record in driving revenue growth make him the ideal choice to lead our revenue initiatives. Rajesh’s appointment comes at a crucial time as we look to capitalize on new opportunities in an evolving media landscape. With his strong leadership and innovative approach, I am confident that Zee Media will achieve new milestones under his direction.”

  • To strengthen editorial leadership

    Zee Media appoints Santosh Kumar as Editor of Zee Bharat

    Zee Bharat has appointed  Santosh Kumar as its new Editor. In his capacity as Editor, Kumar will lead Zee Bharat’s news operations. His expertise in political, socio-economic, and investigative journalism will sharpen Zee Bharat’s mission to provide incisive and impartial news coverage.

    Said Rahul Sinha, Managing Editor of Zee News: “We are thrilled to welcome Santosh Kumar to Zee Bharat. His extensive experience and insightful perspective will play a pivotal role in shaping the future of our news programming. With Santosh at the helm, we are poised to redefine news broadcasting in India.”

  • Before joining Zee Media, he served as National Head for The Q

    Pankaj Rai is Business Head of Wion & Zee Business

    Pankaj Rai
    Pankaj Rai

    Zee Media Corporation Limited (ZMCL) has announced the appointment of Pankaj Rai as the new Business Head for Wion and Zee Business

    Raj brings over 15 years of extensive experience spanning the realms of broadcast and digital media. Before joining Zee Media, he served as National Head for The Q. Prior to that, he held a significant role at Zee Entertainment for more than a decade, managing revenue portfolios for channels such as Zee TV, Zee Cinema, and Zee Bollywood in the North and East regions.

    Notes a communique: “We are confident that his expertise will further strengthen our team and propel us towards our goals.  We are excited about the fresh perspectives and ideas he will bring to the table as we continue to grow and innovate.”

  • To launch the Season 2 of Hindustan Ki Shaan Awards

    Zee Media & Greenply unite to honour craftsmen

    By Our Staff

     

    Zee Media Corporation Limited joins forces with Greenply to present the Season 2 of Hindustan Ki Shaan Awards, 2024. The event will telecast on Zee Media channels along with its digital properties.

     

    Said Yatnesh Pandey, VP of Marketing, Greenply Industries: “Hindustan Ki Shaan (HKS) Awards is an immersive tribute to the carpenter & contractor community, the heartbeat of the interior design industry. Through various programs, we engage, support and upskill them. With HKS, our endeavour is to recognize the immense talent of the carpenter community and give them a platform to showcase their craftsmanship.”

     

    Echoing this sentiment, Anindya Khare, Marketing Head of Zee Media Corporation Limited, added: “Our partnership with Greenply for Hindustan Ki Shaan Awards Season 2 is more than a collaboration; it’s a collective effort to recognize and honor the craftsmen whose hands create the magic within the walls of our homes. This collaboration is a testament to our joint commitment to fostering an environment that appreciates and applauds the artisans behind the scenes.”

     

  • Reach to span South East Asia, India and Dubai

    Salaam TV new channel set to launch

    By our Staff

     

    Zee Media has announced the launch of Salaam TV news channel with reach spanning South East Asia, India and Dubai.

     

    Speaking on the vision of the news channel, Tarique Faridy , Editior Salaam TV said: “Salaam TV is where each story isn’t just recounted but lived, a place where narratives unfold, discussions spark and enlightenment takes centre stage. It transcends the conventional boundaries of a typical news channel; it is a vibrant platform for exploration, meaningful discussion and intellectual enlightenment. In every show, we aspire to create an immersive experience that goes beyond the mere conveyance of information. Stay tuned for thought-provoking shows, engaging stories and a platform that promotes nationalism and harmony.”

     

  • To launch music festival on the ghats of Varanasi

    Zee Media, Havas Play and Namami Gange get together

    By Our Staff

     

    Havas Play, Zee Media, and Namami Gange have come together to launch a music festival ‘Ganga Kinare’ on the ghats of Varanasi. The initiative aims to celebrate the cultural richness of Varanasi and raise awareness about the significance of the river Ganga.

     

    Said Abhay Ojha, CEO of Zee Media Corporation Limited said: “At Zee Media, we believe in the power of storytelling through diverse mediums. Our partnership with Havas Play and Namami Gange, stands at the forefront of a cultural and environmental movement. Through this festival, we invite our widespread viewers and readers to not just witness but actively participate in the call for river conservation and cultural preservation. Let the music be the bridge that connects us to the soul of Varanasi and the sacred Ganga.”

     

    Added Mona Jain, CRO – ZMCL: “Ganga Kinare Music Festival is a testament to the transformative power of music and its ability to unite people in celebration. We firmly believe in the profound impact of cultural initiatives and are thrilled to be part of this initiative that harmonizes the beats of our traditions with the melodies of the Ganges, fostering a deeper connection with our roots and a commitment to the conservation of our sacred rivers.”

     

    Said R Venkatasubramanian, Managing Director – Havas Play and President Investments – Havas Media: “India’s rich legacy continues to influence and enthral people from around the world. It is critical that we find newer ways to celebrate them and pass on the legacy to the newer generation. Music is the universal language that binds people across all age groups, and transcends geographies. Hence Ganga Kinare Music Festival blends in the power of music in the historic city of Varanasi on the banks of the holy Ganga. The Festival aspires not just to captivate audiences but to crescendo into a global festival deeply rooted in India’s history, evolving with the beats of our collective journey.”

     

  • To adopt new ways to engage with the viewers

    Zee News announces 21-day contest

    By Our Staff

     

    Zee News has announced a new campaign titled ‘Gyan Bhi, Inaam Bhi’ for a contest which started on August 14.

     

    Speaking about the contest, Joy Chakraborthy, Chief Business Officer, Zee Media Corporation Limited (ZMCL) said: “We, at Zee Media, with a monthly reach of 500 million population spread across the nation, have always believed in the philosophy of engaging with the viewers and interacting with them. The Zee News campaign ‘Gyaan Bhi, Inaam Bhi’, is aimed at the same direction. I am looking forward to witnessing a large number of participants for this upcoming contest.”

     

    Added Anindya Khare, Marketing Head, Zee Media: “Gyan Bhi, Inaam Bhi is an ideal campaign to connect with the audience and gratify them. In adopting such an innovative approach, we are coming out with a campaign which is not only limited to our target audience but also touching base with different age groups through relevant information dissemination.”

     

  • To focus on developing Integrated Communication Strategy

    Grapes bags mandate for Zee Media

    By Our Staff

     

    Zee Media Limited has appointed Grapes as its integrated creative partner. The account won after following a multi-agency pitch and will be serviced by its Delhi office.  The mandate includes Zee News, one of the leading Hindi news channels in India, and the other channels under the Zee Network realm such as Zee Business, Zee 24 Ghanta, Zee 24 Taas, and Zee Digital which includes brands like Bgr. in, bollywoodlife.com and India.com.

     

    Speaking on the development, Anindya Khare, Marketing Head, Zee Media, said: “It is our pleasure to associate with Grapes. The agency has a strong foothold in the market. We look forward to reaching our consumers effectively. The decision to choose Grapes to handle our Integrated Creative Duties was decided based on the intensive pitch where the agency outshined given to their compelling, creative and engaging plan of action. It was completely in sync and united with our strategically devised creative approach.”

     

    Added Shradha Agarwal, CEO & Co-Founder, of Grapes: “It is a proud moment to have a brand like Zee Media as our client. We are quite pleased to have them on onboard. We look forward to building a strong communication base for the network across platforms. We are quite enthralled with the association and will relentlessly help them in building a strong bond with their audience. Considering that Zee Media is one of the largest news networks in India, we strive to amplify its presence and reach amongst the audience with our holistic communication approach that relates to the ethos of the company.”

     

  • To head revenue for all 14 news channels of Zee Media

    Abhay Ojha joins Zee Media as CRO

    By Our Staff

     

    Zee Media has roped in Abhay Ojha as its new Chief Revenue Officer for all of its 14 news channel properties. In his role, Ojha will be responsible for the performance of all revenue-generating avenues, drive growth through strategic decisions, partner with different stakeholders, and steer leadership on behalf of the sales team of all TV channels of Zee Media. He will closely work with senior leadership teams across the organisation with a focus to achieve long-term goals of the company.

     

    Abhay Ojha
    Abhay Ojha

    Speaking of joining the team, Abhay Ojha, Chief Revenue Officer, Zee Media Corporation Limited, said “It gives me great pleasure to join the robust team of Zee Media. The brand has been doing some great work and I look forward to the collaborating with the stakeholders and focus on achieving our long-term goals.”

     

    Added Bibek Agarwala, President Group Strategy and Innovation, Zee Media Corporation Limited: “We have immense faith in the capabilities that Abhay brings to the table. We look forward to driving growth and revenue for the brand and take it to greater heights with each passing day.”

     

    Said Sudhir Chaudhury, CEO of Zee News: “Zee is a media pioneer, the first private channel of India, and is now driving the transformation of media into a tech-enabled world. As we embark on the next phase of growth for the network and the industry, the entry of Abhay in the team gives it a big boost. I’m confident that a seasoned professional like him will further our accelerate our growth in a competitive business landscape.”

     

  • Aimed to create more viewership for the channel

    Zee Media unveils campaign for election opinion poll

    By Our Staff

     

    Zee Media Corporation has executed a campaigns on its opinion poll exercise as a part of its election coverage campaign.

     

    Speaking of the campaign, Anindya Khare, Marketing Head, Zee Media said: “News viewers had stopped believing in the numerous opinion polls conducted around elections simply because it wasn’t representational enough. Our extensive activity and research helped us with this insight, and at Zee Media we used our resources to create the biggest opinion poll of the election season, with the largest sample size ever. We have created a comprehensive, genuine and transparent opinion poll in the history of elections and regained the trust of the viewers.”

     

     

  • As AVP Social Media

    Planet Marathi appoints Jayanti Waghdhare

    By Our Staff

     

    Jayanti Waghdhare
    Jayanti Waghdhare

    Journalist and former Zee Media employee Jayanti Waghdhare has joined Planet Marathi as AVP, Social Media.

     

    Added Akshay Bardapurkar CMD, Planet Marathi: “We are happy to welcome Jayanti as the face of Planet Marathi’s social media. For this was a position that needed a fresh perspective, in-depth understanding of how the media industry works, and an insightful content creator all bundled in one! We want to keep a close connection with our audience and with Jayanti onboard, we will be able to forge these connections effectively!”

     

    Talking about her career move at Planet Marathi, Waghdhare said: “Having worked as an entertainment correspondent I have formed a deeper relationship with this industry. From television to films and from regional to Bollywood, my endeavour has been to bring the action from the industry to spotlight. In this process I have grown as a journalist and a person. With Zee I have experienced every facet of media and communication that gave me recognition. But now I move on to become the face behind the camera in propelling Planet Marathi OTT- World’s first Marathi OTT platform towards greater heights. I am grateful to Akshay for this opportunity.”

     

  • Presenting Week 2, Day 5 of of Das ka Dum with Dr Bhaskar Das. And do come back tomorrow for another question and another answer

    Das ka Dum with Dr Bhaskar Das: Can one trust audience measurement data?

    It’s going viral. Each Q&A we hear is firing up the Whatsapp and mail circuit. People have been laughing, screaming out incorrigible reading a response… but there’s no denying that each question-and-answer is profound and funny. Presenting Das ka Dum with Dr Bhaskar Das. And do come back next week for another round of questions and answers.

     

    Please go to the Das Ka Dum tab on the website’s top navigation bar, to visit the archives of Q&As.

     

    Q. Can one trust audience measurement data?

     

    A. I am a strong advocate of data-based insights to complement decision-making processes. So any measurement data can at best be indicative and should be leveraged for directional purposes. Doubting the credibility of measurement data isn’t a constructive route to move towards an augmented intelligence.