MxMIndia

Tag: Zee Media Corporation

  • To strengthen revenue and business strategy

    Zee Media onboards Rajesh Sareen as CRO

    Rajesh Sareen.
    Rajesh Sareen

    Zee Media Corporation Limited (ZMCL) has appointed Rajesh Sareen as its new Chief Revenue Officer (CRO). He will report to Karan Abhishek Singh, CEO of ZMCL.

    Said Singh: “We are thrilled to have Rajesh Sareen join the Zee Media leadership team. His depth of experience and strong track record in driving revenue growth make him the ideal choice to lead our revenue initiatives. Rajesh’s appointment comes at a crucial time as we look to capitalize on new opportunities in an evolving media landscape. With his strong leadership and innovative approach, I am confident that Zee Media will achieve new milestones under his direction.”

  • Aimed to create more viewership for the channel

    Zee Media unveils campaign for election opinion poll

    By Our Staff

     

    Zee Media Corporation has executed a campaigns on its opinion poll exercise as a part of its election coverage campaign.

     

    Speaking of the campaign, Anindya Khare, Marketing Head, Zee Media said: “News viewers had stopped believing in the numerous opinion polls conducted around elections simply because it wasn’t representational enough. Our extensive activity and research helped us with this insight, and at Zee Media we used our resources to create the biggest opinion poll of the election season, with the largest sample size ever. We have created a comprehensive, genuine and transparent opinion poll in the history of elections and regained the trust of the viewers.”

     

     

  • Zee decided to come up with an alternative which will just give news, without any views

    Zee Hindustan goes anchor-less

    By A Correspondent

     

    Zee Media Corporation announced last week that its Hindi news channel, Zee Hindustan, would function without any anchor.

     

    “The anchors who appear on news channels often appear to give colour to a particular story. The viewers who really want to follow, or just know about the news are left with no choice but to watch that anchor. We at Zee sensed this urgency and decided to come up with an alternative which will just give news, without any views. And this is how Zee Hindustan was born,” said Zee group chairman and Rajya Sabha MP Dr Subhash Chandra.

     

    Added Ashok Venkatramani, MD, ZMCL: “The country is heading towards the biggest election battle. In a forced opinionated environment, Zee Hindustan will definitely break the clutter and create a niche for itself amongst viewers. The news in purest form and variety of content will put the channel apart from others”.

     

    Said Purushottam Vaishnav, Editor-in-Chief of the channel: “It has been a strenuous two-month journey for all of us and my team did a commendable job in launching this channel in such a brief time. Zee Hindustan will give you news, without any views.”