MxMIndia

Tag: ZEE Media Corp

  • Its brand salience is alive in a popular Zee News show and the digital version gains traction on the Web

    Das ka Dum with Dr Bhaskar Das: Your sentiments on closure of DNA’s print avatar? Should other print laggards also go in for digital-only presence?

    While the tone of the Q&A Dr Bhaskar Das in Das ka Dum is one of fun with provocative questions and responses given in his inimitable style, we couldn’t help slipping in a slightly serious and topical question today. Given that he was Group CEO of Zee Media Corporation Ltd, the company that owned the paper, it would be incorrect for us to ask him to compromise confidential information, so we asked him a very generic question. Read on…

     

    Q. As a veteran media professional, what are your sentiments on the closure of DNA’s print editions? And do you think other media groups should also consider a similar transition given that the print business model works well only for the leaders in the pack?

     

    A. I always believe that hindsight is a great science for diagnosing what is right or wrong. In any business, venture calculations can go awry. Yes, one feels sad that DNA print has shut shop after 14 years of existence. It definitely carved a niche amongst the newspaper-reading audience. Its brand salience is alive in a popular Zee News show and the digital version gains traction on the Web.

    One can’t extrapolate learning from episodic cases. Each business and its model is unique and has unique challenges. Hence any deterministic answer on the last part of the question can at best be speculative. Astrologers may be good at that. But a pracademic (practising academician) like me would not be suitable for that.

  • The channel will work on inventory of 12 minutes per hour giving more content and news to the viewers that brings knowledge and empowers them.

    Zee launches FTA Hindi news channel, India 24×7

    India 24x7

    By A Correspondent

     

    Zee Media Corp Ltd has launched India 24×7,  a national Hindi Free to Air (FTA) news channel today (Oct 24).

     

    While the news genre is traditionally seen as largely an individual viewing space, India 24×7 wishes to create a family appointment viewing experience, noted a communiqué.  Said Channel Editor, Vasindra Mishra “India 24X7 will choose clarity over aggression, Jankari over sensationalism. It endeavours to offer ‘distinctive news’ as opposed to breaking news, or sensational news. With our family viewing objective, the flavour of coverage will focus on the positive side of every story and also enliven us through its entertainment quotient,” adding: “If you look at existing news programmes, you will find that majority of the news channels are busy proliferating negativity in the society as if there is no hope available for them. But, India 24X7 believes in hope. We will try to fish out hope even from the tragic incidents.”

     

    The channel will work on inventory of 12 minutes per hour giving more content and news to the viewers that brings knowledge and empowers them. The channel will be available on most leading cable and DTH networks.

     

  • His name appears in the newspaper's imprint with effect from today

    Dr Uday Nirgudkar takes charge as Editor of dna as CP Surendran quits

    By A Correspondent

     

    Dr Uday Nirgudkar

    Dr Uday Nirgudkar, designated Chief of dna as also Editor and Head of Zee 24 Taas, the Marathi news channel from the Zee Media Corp stable, has taken charge as Editor of dna. His name appears in the daily’s imprint with effect from today.

     

    CP Surendran who has been Editor-in-Chief of the paper since July 2013, announced his resignation yesterday. The poet, novelist and journalist is reported to be moving back to Delhi NCR.

     

    An MBA and doctorate in marketing from Pune University, Dr Nirgudkar has handled diverse businesses from conceptualization to execution in a career spanning over 20 years.

     

    In the past, Dr Nirgudkar has been Business Head at IL&FS, COO of Godrej Lawkim (2004-06), Vice President at Aptech (1994-2002), Marketing Manager, Kores (1991-94) and Forbes, Forbes & Campbell (1989-91).

     

  • The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled

    Zee 24 Taas sports new look

    By A Correspondent

     

    After seven years of being on air, Zee Media Corp’s Marathi news channel Zee 24 Taas gave itself a facelift with a new tagline and logo.  The brand promise of ‘Stay One Step Ahead’ (Raha Ek Paul Pudhe) from its existing position of ‘One Step Ahead (Ek Paul Pudhe) was also unveiled.

     

    Speaking on the occasion, Alok Agrawal, Chief Executive Officer, Zee Media Corporation, said: “In keeping with our core philosophy to innovate to stay ahead, the new look of Zee 24 Taas is a step in the right direction. We are confident that the new identity will be applauded by the viewer which is rich in content and vibrant in look.”

     

    A 360-degree marketing campaign to promote and reinforce the rejuvenated programming and packaging along with anchor presentation and news delivery has been planned. “The need for this repositioning emerges from the fact that current generation is action oriented and Zee 24 Taas, as a responsible news channel, always takes care of viewer aspirations to stay relevant,” said Bhushan Khot, the channel’s Business Head. The brand film of the theme ‘Raha Ek Paul Pudhe’ will be launched on February 12 on the occasion of channel’s seventh anniversary.

     

    Added Editor-in-Chief Dr.Uday Nirgudkar says, “We are relaunching the channel to finetune ourself to reflect on the changing needs of viewers. We have always been viewer-focused and viewer-centric hence our new offering will be more qualitative and focused.”

     

  • Madison Public Relations scores high with 20 new clients in Jan 2014

    Madison PR starts 2014 with 20 new clients

    By A Correspondent

    Paresh Chaudhry
    Sam Balsara

    Madison Public Relations (MPR) signed up a record 20 new clients in January 2014. With a growth of 32% in 2012-13 over the corresponding year, the agency is expected to end this year (2013-14) with close to 30% growth.

    The agency signed up The Lodha Group, Zee Media Corp, Indian Merchant Chambers, Enamor, Celio, VVF and Max Fashions amongst others.

    On the achievement, CEO Paresh Chaudhry commented, “It’s a great start for the last quarter of the year and lays a strong foundation for the next year with over 50% of our big wins as retainer clients.”

    Said Sam Balsara, Chairman, Madison World (of which Madison PR is a part): “I am delighted at Madison PR’s consistent high growth over two years. I am glad more and more advertisers are waking up to the power of Brand PR. PR used intelligently and strategically can greatly enhance the power of advertising.”

     

  • Zee Media to launch 500+ hyper-local multi-lingual social platforms evangelising need for better citizen governance

    dna to evangelise governance with 500+ multi-lingual social platforms

    By  A Correspondent

     

    Zee Media’s dna has launched ‘I Am IN – dna of India’, an ambitious technology-driven initiative, that promises to “enlighten, engage and empower citizens of India in getting involved in  the cause for better governance”. It gives power to the people to be vocal about local issues, to report news, connect with governance representatives and like-minded fellow citizens and more by way of a multilingual, hyperlocal, pan-India digital platform that will encompass over 500 local circles and neighbourhoods across the country over the next few months, notes a communique.

     

    Said ZEE Media Corp chairman Subhash Chandra: “We keep complaining about India, we keep saying we don’t know what to do and how to do it. We try to look at the big picture, not realising that it is made up of smaller problems. Solve the smaller problems and the big problem will be solved.  The change in India has to be ground up, and with the launch of “I am In – dna of India” we hope that can be achieved, enabled by technology and powered by the desire of 1.2 billion plus Indians who want a better tomorrow.”

     

    Dr Bhaskar Das, Group CEO, Zee Media added: “The power of hundreds of hyperlocal networks, each made of thousands of people, all of who act in a focused manner to improve their locality can surely bring the much needed qualitative change in our country. ”

     

    The hunt to find volunteers for around 200 localities / neighbourhoods that the platform is launching with, has already begun.