MxMIndia

Tag: Zee Khana Khazana

  • Srikant Malladi comes with over 14 years of diverse media experience

    Srikant Malladi appointed Head of Programming at Zee Khana Khazana

    By A Correspondent

     

    Zee Khana Khazana has appointed Srikant Malladi as Head of Programming. Formerly with Colosceum Media Pvt Ltd. as Head of Entertainment (Non-Fiction), Srikant played a pivotal to make MasterChef India one of the most popular shows in the Indian TV Industry.

     

    Srikant Malladi comes with over 14 years of diverse media experience – web journalism, films (Bollywood & Hollywood) and television, he has donned multiple hats. In the last eight years he has focused and specialised in large format, prime time, non-fiction shows for a variety of Indian broadcasters.

     

    Commenting on the appointment, Amit Nair, Business Head, Zee Khana Khazana, says, “Zee Khana Khazana has been growing at an incredible momentum and it is time we take it to the next level. We are honored to appoint Srikant Malladi as the Head of Programming for our channel. Srikant comes with a lot of valuable experience across the entertainment & media platform and we are happy to have him on-board. We are confident that he will help us take the brand to greater heights.”

     

  • Jaldi 5 with Amit Nair, Khana Khazana: There’s enough space for all and more channels to co-exist

    By Johnson Napier

     

    With plenty of options to toy around with, channels catering to food and lifestyle are leaving no stone unturned in offering programming of varying nature. Like Zee Khana Khazana that has announced the launch of its new show ‘World of Food’.

     

    According to Amit Nair, Business Head, Zee Khana Khazana, the show will seek to offer inspirational stories about how food has changed the destiny of people. He converses with MxMIndia about the show and what more the channel has in store for its audiences in the coming months.

     

    01. What’s unique about ‘World of Food’ that you think will create a distinction in the marketplace?

    The kind of stories that we carry on our show is what makes it unique. There are inspirational stories about how food has changed the destiny of people. There are stories about landmark eating joints of Indian cities plus of course we are getting India’s best chefs to the fore front. We believe these kind of stories will resonate strongly with our audiences who like varied content in the food space.

     

    02. How has your channel handled competition being put up by other channels catering to food & lifestyle genre?

    There is a huge demand for food content and there is enough space for all and more channels to co-exist, what distinguishes us from the rest is the interactivity our shows have and the fact that we are in Hindi. We are also strong on the digital space with our website – www.zeekhanakhazana.com and on social. We also do regular ground connect activities across many cities where we have seen very high response.

     

    03. What has been the effect of digitization on your channel?

    Digitisation has helped us increasing our presence across all major digital cable networks in the country. This increased presence has shown a marked increased in our TVT numbers showing more tune in and time spent.

     

    04. Is the current economic scenario a cause for concern for your channel? What has been the response from advertisers/brands towards your channel?

    The business model of the channel is set as a subscription based channel. With our revamped content we have found very good traction from our viewers.

     

    05. What is the way forward in terms of programming for your channel?

    We have many exciting offerings planned for the consumers in the coming months both in the instructional and experiential space. In the near future we are launching “How se Wow tak” which seeks to demystify cooking and provide answers to queries that people have related to cooking , post that we will be coming out with a show targeted at the urban working audience. You can expect new launches practically every month.

     

  • After refreshing the content and introducing four new shows, Zee Khana Khazana is all set to present its first television ad, offering solutions for everyday kitchen woes

    Khana Khazana’s first TVC to help women fight kitchen woes

    By A Correspondent

     

    After refreshing the content and introducing four new shows, Zee Khana Khazana is all set to present its first television ad. Through the ad the channel aims to reinforce its positioning through its tagline ‘Ab Khana Sawal Nahi, Lajawab Hai!’

     

    ‘Kal kya banaoon?’ the thought behind the TVC, captures the mindset of every housewife, which is full of questions when it comes to making the everyday meal. It is an insight, picked from their everyday life, which reverberates with them daily. The TVC shows a day in the life of a housewife who battles with the question kal kya banaoon all day, without getting an answer from anyone. Finally, she finds the answer in her own living room, with Zee Khana Khazana. Mansi Parekh, a popular television actress will be seen portraying the role of the worried Indian housewife, with ‘kal kya banaoon’ thought always on her mind.

     

    Amit Nair

    Amit Nair, Business Head, Zee Khana Khazana says “We realized that today’s homemaker is fighting an everyday battle in the kitchen, all alone; because there is no bigger challenge than rustling up tasty, exciting and nutritious meals for her family, day after day. Inevitably, she grapples with numerous food-related questions every day. With this ad we want to strengthen Zee Khana Khazana’s commitment to solve every woman’s food-related query. Scarecrow has done a fabulous job in presenting our proposition on screen. We are confident that our ad will appeal to our target audience.”

     

    Agency name: Scarecrow Communications

    Creative Team: Raghu Bhat, Manish Bhatt, Sarvesh Raikar, Kapil Tammal, Sushil Chintak.

    Account Management: Arunava Sengupta, Amitabh Sreedharan, Ankita Ray, Benny Thomas

    Director: Krish (Radhakrishna Jagarlamudi)

    Producer: Satish Fenn

    Production house: Ever After

     

  • Amit Nair, Business Head, Zee Khana Khazana, outlines plans for the cookery show with a difference

    Jaldi 5 with Amit Nair: Khana Khazana should do well with digitization

    Indians love food. Yes, it is a fact and Khana Khazana is a proof of that. In the early 1990s what started as a show with Chef Sanjeev Kapoor as host and in 2010 turned into a full-fledged channel just certifies it. India’s first-ever food channel is all set for re-branding and give its viewers better and new shows to look forward to. MxMIndia’s MEGHNA SHARMA quizzed the channel’s business head, Amit Nair, to get a taste of channel’s strategy. 

     

    1.After the new and refreshed content, what can the audiences expect from the channel?

    The content strategy is very info-entertainment oriented. All our shows are very chatty, conversational and interactive unlike regular cookery shows. We are delighted to announce the start of four new shows on air all back by research and by understanding the pulse of women by interacting with them extensively. These our shows are Food Ka Mood, Bacha party, Breakfast express and Ab Har Koi Chef. Each of them have been designed with specific needs in mind. In the coming months we plan to launch a lot of new shows that will also target a broader TG. There will be more travel + food related to reality shows and will dish out more theme based or concept driven shows every quarter keeping our TG in mind.

     

    2. So how has been the ride so far?

    Khana Khazana has always been synonymous with great food experiences and has a unique place in the heart of homemakers and cooking enthusiasts. Hence, since our evolvement to a 24-hour food channel the response has been very heartening.

     

    3.Is there enough audience for a food channel in India? Where do you see the genre in the next few years?

    Food as an offering on television has been growing since the days of Khana Khazana. GECs had cookery shows, then we started having food shows within the regional space. Subsequently even news channels got into it and on the GEC front it evolved from instructional cooking to food reality. With dedicated food bands on lifestyle channels the time was ripe for a dedicated food channel and Zee was the first to do so. In mature television markets, there are 3 -4 dedicated food channels so we are very bullish about this genre. With digitization and greater monetization, specialized offerings like food are expected to do very well.

     

    4.But given the limited viewership, do niche channels like yours see enough advertisers?

    While our core target audience is female, we have seen enough and more men venturing into the kitchen to try out recipes that are different from the norm. So while we may have FMCG and durables as main advertisers there is a lot of interest from home and lifestyle related brands to advertise.

     

    5. With competition growing, what is the marketing strategy of the channel?

    We will be closely working with our DTH/cable partners to increase interactions with consumers. Focus predominantly will be on digital and activations and build close viewer connect.

     

  • Zee has awarded Leo Burnett with the creative mandates for Khana Khazana and an upcoming channel

    Zee denies awarding Khana Khazana mandate to Leo Burnett

    By Shubhangi Mehta [updated]

     

    Earlier today, we had carried a news report saying that following a multi agency pitch, Zee has selected Leo Burnett to handle the creative mandate for its food channel Khana Khazana and an upcoming channel  projectnamed Zee Q. While sources close to the development confirmed the news to MxMIndia, Zee Khana Khazana has categorically denied it saying that neither has the channel called for a pitch and nor has it awarded it to Leo Burnett

     

    Zee Television Network had launched ‘Zee Khana Khazana’, a 24×7 food channel on December 8, 2010. A property of Zee Entertainment Enterprises, Khana Khazana has several syndicated shows on international cuisine along with Indian fare.