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Tag: Zee Kannada

  • The channel’s multi-genre offerings have been reflective of its philosophy

    Zee Kannada celebrates 14 years

    By A Correspondent

     

    Zee Kannada celebrates 14 years of entertaining Kannada audiences. According to a communique, the channel’s multi-genre offerings have been reflective of its philosophy – ‘Bayasid’dha Bāgilu Tegiyōṇa’.

     

    Said Raghavendra Hunsur, Business Head of Zee Kannada and Zee Picchar: “It is my pleasure to announce that Zee Kannada successfully completes 14 years of entertaining Karnataka. With an aim to inspire the viewers to open doors to possibilities and achieve goals beyond their reach, Zee Kannada has had an eventful year. We hope the viewers continue to show and support to the channel in the years to come. Though these difficult times of the pandemic, as your entertainment partner, we urge everyone to stay indoors and stay safe with Zee Kannada.”

     

     

  • The channel to provide the first-ever adaptation of Malgudi Days to the Kannada small screen for the first time

    Zee Kannada to air ‘Malgudi Days’

    By A Correspondent

     

    Zee Kannada has announced it will air Shankar Nag’s Malgudi Days starting from May 11, every weekday at 9:30pm on Zee Kannada and Zee Kannada HD.

     

    Commenting on the launch, Raghavendra Hunsur, Business Head, Zee Kannada and Zee Picchar said: “It brings me great pleasure to be able to announce the launch of the popular series to the Kannada small screen for the first time in the history of Malgudi Days. A series I hold extremely close to my heart, is finally something I will be able to share with all our viewers starting May 11th on our very own platform is definitely a moment of pride for the me and the channel. We hope this will make all our summer’s a memorable one.”

     

     

  • Unveils multi-media campaign that celebrates the hit feeling that cinema adds to your life

    Zee Picchar to offer viewers a ‘Hit Dinada Feeling’

    By A Correspondent

     

    Zee Picchar, the newest Kannada movie channel is reaching out to Kannada cinema lovers with a ‘Hit Dinada Feeling’.

     

    The brand proposition ‘Hit Dinada Feeling’ that translates into having a ‘hit day feeling’ will be showcased through the channel’s offering and communication. Zee Picchar released the first in a series of brand films, conceptualised by DDB Mudra, that showcase how cinema lovers have a unique take on life.

     

    Speaking on the launch of Zee Picchar, Siju Prabhakaran, South Cluster Head, ZEEL said: “The success of the six channels – Zee Kannada, Zee Telugu, Zee Cinemalu, Zee Tamil, Zee Keralam and most recently launched Zee Thirai in the Zee South Portfolio is testimony to the Network’s vision to emerge as the one-stop destination for fans of entertainment. With the launch of Zee Picchar, we aim to further this growth by celebrating the love and passion that Kannadigas have towards films. With a diverse movie library, we aim to make every day a ‘hit-day’ by presenting best-in-class entertainment for our viewers.”

     

    Added Prathyusha Agarwal, Chief Consumer Officer, Domestic Broadcast Business, ZEEL: “At Zee, we believe in getting deep inside the cultural core of each of the region we operate in and bring alive its true spirit in our stories.  In Karnataka, we have remained No.1 for 48 consecutive weeks with Zee Kannada, which is a testimony to this strong customer centricity. With the launch of Zee Picchar we unite with the Kannada audiences to celebrate their love for cinema and its role in their lives. The brand promises to leave viewers with a ‘Hit Dinada Feeling’ every day and encourage them to turn an ordinary day into an extraordinary one.”

     

    Said Raghavendra Hunsur, Business Head, Zee Kannada: “Zee Kannada has seen the most incredible journey in the last one year by emerging as the number 1 Kannada GEC channel in Karnataka. Now with the launch of Zee Picchar, we hope to find a place in the hearts and minds of fans of Sandalwood. Our offerings such as one-break films and 12 premieres in 12 days – are a first for any channel on the Kannada Television Industry and will present viewers with best-in-class entertainment. With Zee Picchar, we aim to leave our viewers with a ‘Hit Dinada Felling’ and promise to indulge the love and passion that our audience has for Kannada cinema.

     

    Added Krupanand Sivadasan, Senior Creative Director, DDB Mudra group: “To stay relevant, it is more important than ever for a movie channel to represent something real in people’s lives. And that’s exactly what Zee Picchar is doing for those who adore sandalwood movies. With an array of carefully handpicked movies and never seen before packaging, it is definitely going to give the small screen viewers a ‘hit dinada feeling’. A feeling that is a celebration of small victories over hurdles that a day can throw at you. Our brand films and other communication pieces are crafted to deliver on this promise.”

     

     

  • The channel will launch on March 1

    Zee to launch Kannada movie channel ‘Zee Picchar’

    By A Correspondent

     

    Zee Entertainment is set to further its presence in Karnataka with the launch of Kannada movie channel, Zee Picchar. To be launched on March 1, Zee Picchar boasts of a wide spectrum of films across genres and generations from the industry’s finest stars. With a robust library of 350+ films, the channel will provide wholesome entertainment to movie fans.

     

    Notes a communique: “The first look of Zee Picchar was unveiled on-air on Zee Kannada on February 9 with a promotional video, introducing it as the ultimate destination for fans of Sandalwood movies.”

     

     

  • The new brand image was revealed by actor Yash at the Zee Kutumba Awards 2018

    Zee Kannada unveils new brand proposition and identity

    By A Correspondent

     

    Zee Kannada has unveiled a new brand identity and launched its HD Channel. The channel has revealed its new brand proposition, ‘Bayasid’dha Bāgilu Tegiyōṇa’, which translates to ‘Open Doors to Possibilities’.

    Commenting on the new brand identity, Raghavendra Hunsur, Business Head of Zee Kannada said: “Over the last 12 years, Zee Kannada has earned the dominance of being the entertainment hub in the Kannada television market. With a refreshed brand purpose, we strive to inspire our viewers to break their barriers and look beyond their limits to achieve the unachievable. Synonymous with the Kannadiga pride, Zee Kannada will stimulate women with progressive and onward-looking entertaining content, featuring bold and determined characters that echo the channel’s new brand image. We are bringing new shows and extending our prime time shows on weekends to amplify the viewing experience. Our fiction shows will be taking dramatic turns to bring alive the brand proposition and the journey going forward is going to be very exciting and inspiring.”

  • Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role

    Siju Prabhakaran to head the Zee Tamil Business

    By A Correspondent

     

    Siju Prabhakaran , Business Head of Zee Kannada, will now take over as the Business Head – Zee Tamil. He replaces N S Easwaran who has decided to pursue his career outside ZEE. Siju has shown credible leadership in managing the Zee Kannada Business. He has been with ZEE for over 15 years now and has experience in sales as well. Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role.

     

    Elaborating on his new role, Siju Prabhakaran said, “Tamil Nadu is a market with huge potential. This is one market where television viewing is a habit that is quite difficult to break. I’m looking forward to bringing the necessary changes to this habit that will benefit Zee Tamil and help us grow in leaps and bounds.”