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Tag: Zee Hiburan

  • The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko

    Zee Hiburan celebrates first anniversary in Indonesia

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced that Zee Hiburan, its GEC in Indonesia, has successfully completed one year in existence. The channel caters to mainstream Indonesian audiences with a mix of popular Indian serials, Bollywood movies, Bollywood shows and cookery programmes, dubbed and subtitled in Bahasa Indonesia.

     

    Sushruta Samanta

    Speaking on the channel’s first anniversary, Sushruta Samanta, Business Head, Asia Pacific said, “The success of Zee Hiburan has been simply stupendous. The whole-hearted acceptance of Indian content in Indonesia, has helped the channel reach over 1.4 million pay TV viewers within a year of its launch. We look forward to build on this success and achieve greater heights in the future. As a part of its one-year celebrations, Zee Hiburan will add popular drama series, ‘Punar Vivah’ as well as kids’ content to its existing offerings.”

     

    Zee Hiburan meaning Zee Entertainment in English, was launched last March in Indonesia as a GEC with popular Indian series such as Sapne Suhane Ladakpan Ke,Kumkum Bhagya, Qubool Hai, Jab Love Hua, Rab Se Sona Ishq, Alladin, Ramayan, Khana Khazana and Fear Files. In September 2015, the channel added the popular comedy show Bhabiji Ghar Par Hai, and the hugely popular period dramas, Jodha Akbar and Razia Sultan.

     

    The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko.

     

  • General Entertainment channel localized for the Indonesian audience

    Zee Entertainment launches Zee Hiburan in Indonesia

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced the launch of Zee Hiburan in Indonesia. ‘Zee Hiburan’, which means ‘Zee Entertainment’ in English, is a GEC that features popular Indian serials localized for the mainstream Indonesian audience.

     

    Speaking on the launch of Zee Hiburan, Sushruta Samanta, Business Head – Asia Pacific, Zee Entertainment Enterprises Ltd. (ZEEL) said, “Zee Hiburan in Indonesia is our 3rd launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay-TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC Channel within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”

     

    Sushruta Samanta

    Sharing more details on the channel, Mariaa Gint Lizing, Country Head, Zee Entertainment Enterprises Ltd. (ZEEL) said, “With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as ‘Color Your Life’ showcasing every emotion in the most colorful fashion. Inspired from paper puppets & paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian & Indian cultures.”

     

    The channel will showcase popular ZEE shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, Kumkum Bhagya, Pavitra Rishta, Kasam Se, Sapne Suhane Ladakpan, Jab Love Hua, Fear Files and many more.

     

    Zee Hiburan – Warnai Hidup Anda (Zee Entertainment – Color your life) is currently available as a pay channel on ICTA – Indonesia Cable TV Association and K Vision (DTH platform) and will soon be available on more platforms in the market. After the successful launch of Zee Bioskop in Indonesia last year, Zee Hiburan is geared up to woo the local Indonesian audience with popular Indian daily soaps.