By A Correspondent
The windows of change are blowing in television-land. In perhaps one of the biggest hopovers from a television broadcaster to an OTT or Video on Demand broadcaster, Rajesh Iyer, Executive Vice President and Business Head, & TV at the Zee Enterterinment group will join YuppTV as Chief Operating Officer for APAC and Middle East. Next month.
Iyer has over 16 years of experience leading functions and business with leading names in the broadcast media domain, including Zee, Viacom 18 and Star India. Iyer headed the hyperactive marketing team at Colors and was later invited to replicated the Colors magic by launching &TV, which he launched in 2015.
As COO of YuppTV, Iyer’s responsibilities will include operations in APAC and the Middle East, along with leading the task of content acquisition and spearheading the growth and expansion of YuppTV Originals.
Commenting on the appointment, Uday Reddy, Founder & CEO of YuppTV said: “It gives me immense pleasure to welcome Rajesh to YuppTV. He comes with an excellent understanding of the entertainment ecosystem, having previously worked with some of the most renowned names in the industry. With Rajesh joining us and dedicated teams in each of the territory, we are affirmative for a multi-fold growth in the coming years especially in the new markets of APAC and ME.â€