MxMIndia

Tag: ZEE Digital Convergence Ltd

  • dittoTV was relaunched amidst much fanfare in a new form and strategy

    Zee launches dittoTV in a new avatar

    By A Correspondent

     

    Punit Goenk

    Zee Digital Convergence Ltd unveiled a new avatar of dittoTV on Tuesday in Mumbai. The live TV platform that allows viewers to watch their favourite programmes at the time of broadcast was originally launched in 2012. With the tagline as ‘Desh Ka TV’, it promises to make live television available via any device – phones, tablet or personal computer, at just Rs 20 per month.

     

    The app in its new avatar allows users to access 100+ Hindi, English and regional-language channels, encompassing general entertainment, sports, movies, news and lifestyle. It is designed to deliver an affordable viewing experience and flexible viewing options.

     

    Said Punit Goenka,MD and CEO, Zee Entertainment Enterprises Ltd: “The digital entertainment space in India is at the cusp of a strong phase of growth. With the new avatar of dittoTV, we aim to change the media landscape to suit the evolving media consumption preferences of consumers. It will allow consumers to control where they watch television in a way that has not been possible before. We are proud to present a platform that will help scale up this transformation by making it affordable for people across a wide economic spectrum.”

     

    Archana Anand

    This initiative is not just limited to the Zee network programmes but viewers will be able to watch shows from other networks as well. Except for Star Plus and Sun TV, viewers will be able to access most of the other channels on this platform. Speaking more about the business strategy, Archana Anand, Business Head, dittoTV added:  “With the new version of dittoTV, we expect to change the way India watches TV forever. At the incredible price of Rs 20, we see dittoTV becoming a necessity and everyone’s default app on their mobile phones, allowing them to access TV just about anytime and anywhere. We see it serving as your first and only screen, as your second screen or just your TV on the go! Keeping the Indian landscape in the mind, dittoTV is also available in Hindi and will soon be available in all regional languages.”

     

    To make sure that live television is within the reach of every Indian, it has tied up with  Idea Cellular, to offer its users of 3G and 4G internet packs a free monthly subscription with every recharge. It provides its customers the ease of streaming their favourite TV channels live on their smartphones. Under a promotional offer, all Idea customers in Idea 3G and 4G provider circles will be able to subscribe to dittoTV free of cost, along with select monthly data packs, until July 31. It is available on Android, Windows and iOS platforms, making cumbersome annual contracts, satellite dishes and set-top boxes obsolete.

     

    dittoTV has partnered with Siti Cable and ITZ Cash to supply easy-to-use recharge cards at retail channels. The app’s adaptive technology will adjust to a range of internet speeds in order to deliver a seamless viewing experience, making it easy for both urban and rural markets.

     

  • Brand campaign currently live across multiple media touch points

    POV creates new brand campaign to launch OZEE

    By A Correspondent

     

    OZEE, the newly launched video-on-demand platform from ZEE Digital Convergence Ltd. (ZDCL) recently rolled out a campaign in its efforts to build awareness for the brand. Conceptualized by Point of View Brandcom India Pvt. Ltd. (POV), the brand campaign covers TVC, print, Out-of-Home, digital & social mediums.

     

    Built around the idea of ‘Entertainment Now’, the campaign captures the simple ethos that there is an entire generation of audiences that expects the world to revolve around their pace of life.

     

    Vishant Kotian

    Vishant Kotian, Founder & CEO, POV, said, “The Entertainment Now campaign is an over-the-top, comic take on what we are seeing all around us. A generation that has got used to doing things at their pace and everything else has to wait while they are doing their thing. The initial response to the campaign has been phenomenal, specially the ‘Not Now’ sound track. We’re confident this campaign will create a brand to watch out for in the category.”

     

    Bhushan Pandit

    Bhushan Pandit, Chief Creative Officer, POV, said, “This has been a fun campaign to do and execute. Between the client and us, we instantly recognized that we had a kick ass idea. Fortunately, the entire creative deck looks slick and has turned out the way we visualized it. More importantly, the idea has really come alive seamlessly across mediums, be it digital, the TVC, the design touch points, or others.”

     

    Karan Jaitapkar, Business Head, OZEE, said, “People are too busy living their lives to be tied down to appointment viewing. OZEE is built around this need and delivers superb video entertainment content to its audiences, anytime, anywhere. While the product is committed to keeping the simple yet astute “click to play” promise, the brand campaign also captures this ethos beautifully using a very simple, effective idea for its messaging.”