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Tag: Zee Digital Convergence Limited

  • dittoTV is a platform of Zee Digital Convergence Limited (ZDCL)

    Infectious wins creative duties of ditto TV

    By A Correspondent

     

    Infectious has been signed on as the communications partner for ditto TV. Infectious will be responsible for the all their marketing and communication requirements.

     

    dittoTV is a platform of Zee Digital Convergence Limited (ZDCL). It offers access to over 100+ live channels including the entire Zee network, Colors, Sony, &TV, Zoom, Aaj Tak, BBC, Times Now, MTV, Ten Sports.

     

    Archana Anand, Business Head, dittoTV said, “After a rather long hunt for the right agency, we chose to go with Infectious because we found them quick to get the brief and also extremely open minded. And we are glad of that call, as the creative output has been a truly collaborative effort and one we are very happy about.”

     

    Says Ramanuj Shastry, Co-founder & Director, Infectious; “ditto TV is ground-breaking because it democratises live television. It allows access to the teeming millions who can’t access live television because of the constraints of time, geography or money. It was a singular honour to be part of a movement that makes Live TV accessible to all.”

     

    Adds Nisha Singhania, Co-founder & Director, Infectious; “Now is the time for Ditto – with audiences increasingly consuming entertainment across devices, ditto enables them to see what they want, where they want. Also with a price point like Rs. 20/- literally anyone can afford it. We look forward to creating some fantastic work for ditto.”

     

  • Archana comes with close to 20 years of experience across domains

    Zee Digital appoints Archana Anand as Business Head, DittoTV

    By A Correspondent

     

    Archana Anand

    Archana Anand the current Vice-President & Head-Global Business Development, performance marketing and life cycle management at Zee Digital Convergence Ltd, will be the new Business Head of dittoTV. In her role as Business Head-dittoTV she will report to Debashish Ghosh-CEO, ZDCL (Zee Digital Convergence Limited, the digital arm of ZEEL).

     

    Debashish Ghosh, CEO, Zee Digital Convergence Limited on her appointment highlighted, “The OTT Industry is at an influx point with competition hotting up and things looking better than ever before in terms of choices for the end consumer. Content and Broadcast behemoths have all woken up to this reality and are quickly ensuring that they too are in the race, so as to continue to engage the end consumer and his demands for watching TV anytime, anywhere. As recently was done with the launch of our exclusive beforeTV feature which telecast, shows hours before television.”

     

    Archana comes with close to 20 years of experience across domains, a management professional from IIM Bangalore, who has worked across the Sales, Client Relationship, Product, Creative and User Experience domains, to have a very well rounded and holistic sense of managing a new age product business.

     

     

  • Becomes First OTT service provider to offer content hours before TV telecast

    dittoTV unveils ‘before TV’ feature for viewers

    By A Correspondent

     

    dittoTV, India’s first OTT platform created by Zee Digital Convergence Limited has announced its ‘beforeTV’ feature focused on giving consumers freedom in their entertainment consumption experience. This feature aligns with brand’s aspiration to provide entertainment content anywhere, anytime. Borne out of extensive research on the changing consumption patterns and preferences of viewers, this feature will allow viewers to view their favorite content from the Zee Group channels hours before it showcases on television.

     

    Debashish Ghosh

    Debashish Ghosh, CEO – ZDCL underlines; “The fact that more and more people are finding it easy to cut away from appointment viewing and watch their chosen entertainment anytime, anywhere, has only driven consumer expectations higher and upped the ante for OTT platforms the world-over. While, original content will remain one of the key drivers and focus of dittoTV’s global operations, serious innovations will help give our consumers something new and engaging all-the-time, every time.”

     

    This endeavor is in line with the company and group’s continued focus on content and service innovations that consumers find value in. In line with this vision, other recent initiatives such as ‘Life Is Music’, the first show under its original content creation strategy.

     

    The ambition is also to take dittoTV to newer markets and offer local content in those markets. Currently, it is focusing on markets like the US, UK, Europe, Australia, New Zealand, Middle East, Asia Pacific and some parts of Africa.

     

    Further, a key differentiator is the fact that dittoTV is not just an India-focused OTT platform; it will also carry non-Indian content shortly in the markets where it has been launched. For example in the Middle East, it will carry third-party Arabic content. The idea is to make dittoTV a product that is not just for Indian expats, but can also be consumed by any Diaspora of the population.