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Tag: Zee Classic

  • 'The Golden Years 1950 -1975, A musical journey with Javed Akhtar’ is produced by EVPL, presented by Dettol, co-powered by State Bank of India and Good Knight Fast Card

    Zee Classic undertakes musical journey in Mumbai trains

    By A Correspondent

     

    Adhering to its core proposition of ‘Woh Zamaana Kare Deewana’, Zee Classic has unveiled its new show ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’. The show is a celebration of 25 years of old timeless music. As part of the initiative, it has introduced the Zee Classic Radio Train in Mumbai. As a part of this campaign, local trains in Mumbai are exclusively branded as Zee Classic Radio trains. These trains are playing classic melodies along with the untold stories narrated by the veteran lyricist and poet, Javed Akhtar through their in-built sound system.

     

    The activity will not only entertain lakhs of daily commuters of local trains but also offer them a respite from the humdrums of a busy city life. Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more people. The channel partnered with the retro radio station - 92.7 BIG FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms like Twitter, Facebook, Miss Malini amongst others is also being facilitated.

     

    Commenting on the activity, Ruchir Tiwari, Business Head, Zee Hindi Movie Cluster said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey.”

     

  • The two brand films aimed at engaging the audiences to the most significant period in the evolution of Indian Cinema

    Zee Classic unveils new positioning – ‘Woh Zamaana, Kare Deewana’

    By A Correspondent

     

    Zee Classic unveiled its brand films highlighting its core proposition of ‘Woh Zamaana, Kare Deewana’ during the telecast of its celebrated musical concert ‘RD Night’ on Sunday, April 26, 2015. The two brand films aimed at engaging the audiences to the most significant period in the evolution of Indian Cinema.

     

    Designed and developed by Whyness and produced by Abstract Films, the films are directed by Pariskhit Vaidya.  They encapsulate the ethos of bringing alive an era of films that not only enchanted but was also revered by the audiences. Rehashing the cult classic path-breaking films such as Padosan and Sholay, the brand films reconstruct the scenes merged with contemporary situations and characters.

     

    Speaking on the occasion, Ruchir Tiwari, Business Head, Hindi Movies Cluster, ZEEL said “Zee Classic is a trendsetter within the cluttered television environment and its success lies in the truly distinct content. Classics, in its true sense, embody the cultural and cinematic roots that exude timeless warmth transcending generations. Zee Classic with its tagline of ‘Woh Zamaana, Kare Deewana’, promises to bring home the eternal magic of classic Hindi cinema. However, in order to make the content relevant for today, we are recreating those immersive moments with our brand films that will resonate with our dedicated audiences.

     

    The insight behind our new brand films is simple – classic cinema in its intrinsic value has the ability to transport you to a different world which today’s films rarely do and that is also in sync with our positioning Bhool Jao Sab Kuch aur Kho Jao Zee Classic ki Haseen Duniya Mein. With the best collection of movies spanning several eras of Indian Cinema, we are setting out to indulge our audiences to the finest treats.”